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After shaky start, .blog launches today

Kevin Murphy, November 21, 2016, Domain Registries

The new gTLD .blog goes into general availability today, after some mild controversy about the way the registry allocated reserved domain names.

Knock Knock Whois There, the registry affiliated with WordPress maker Automattic, last week apologized to some would-be customers for declining to honor some landrush pre-registrations.

Some registrants had complained that domains that were accepted for pre-registration were subsequently added to KKWT’s list of registry-reserved names, making them unavailable for registration.

KKWT said in a blog post Thursday that the confusion was due to it not having finalized its reserved list until just before its landrush period kicked off, November 2.

Registrars, including those accepting pre-registrations, were not given the final lists until the last minute.

Landrush applications cost around $250 but were refundable.

KKWT also revealed the make-up of its founders program domains, the 100-strong list of names it was allowed to allocate pre-sunrise.

The founders program currently seems to be a bit of a friends-and-family affair.

Of the 25 live founder sites currently listed, about 20 appear to be owned by the registry, its employees and close affiliates.

The registry said in its blog post that 25 super-generic domains had been given to WordPress.com. It seems the blog host will offer third-level names in these domains for free to its customers.

.blog had 1,743 domains in its zone file yesterday.

General availability starts about 30 minutes from the time this post was posted, at 1500 UTC. Prices are around the $30 mark.

.blog gets 600 applications halfway through sunrise

Kevin Murphy, September 19, 2016, Domain Registries

WordPress developer Automattic has received over 600 applications for .blog sunrise registrations halfway through its sunrise period.

The company’s registry subsidiary, Knock Knock Whois There, said Friday that it has passed the 600 mark with about another 30 days remaining on the clock.

While it’s a poor performance by pre-2012 standards, if all the applications to date convert into registrations it’s still enough to put .blog into the top 10 most-popular sunrises of the current round.

According to DI’s data, the top three sunrise performers from the 2012 application round are .porn (2,091), .sucks (2,079) and .adult (2,049).

The most recent successful sunrise, by these standards, was GMO Registry’s .shop, which finished with 1,182 applications.

.blog’s sunrise ends October 17. It seems to be expecting to benefit from a late flood of applications, as is sometimes the case with sunrise periods.

General availability begins November 21.

“Dave” becomes first .blog blogger

Kevin Murphy, August 19, 2016, Domain Registries

Blogging pioneer Dave Winer has become the first person to start blogging at a .blog domain name.

His new site, dave.blog, went live yesterday as a beneficiary of registry Knock Knock Whois There’s pioneer program.

The site is one of two pioneer .blog domains — the other being design.blog — highlighted by KKWT yesterday in publicity connected to the opening of its sunrise period.

Winer is the author of Scripting News, which has been around since 1997, one of the first must-read tech blogs.

He also made major contributions to the format and popularity of RSS syndication technology.

He was an outspoken critic of Google, which had planned to use blog in a “closed generic” fashion, linked closely to its Blogger service, writing in 2012:

I played a role in establishing blogs. How does Google get the right to capture all the goodwill generated in the word blog?

Yesterday he expressed relief that the .blog auction was actually won by KKWT, a subsidiary of WordPress owner Automattic, writing:

I’m glad to say that my friend Matt Mullenweg and Automattic are consistent champions of user and developer freedom. That’s why they host .blog for all to use. They could have said “blog” == “wordpress” — many companies would have — but they didn’t. That’s very good! I wish more big tech companies had that philosophy.

Winer said he will use his self-developed 1999.io blogging software on his new domain.

His allocation of dave.blog is arguably bad news for blokey British cable TV station Dave and disgraced former prime minister David “Call Me Dave” Cameron.

.blog launch date and pricing revealed

The new gTLD .blog will go to general availability in November with a wholesale price tag of $20, it was revealed today.

The registry, Knock Knock Whois There, told registrars that sunrise will kick off August 18 and run for 60 days with a $130 price tag. Disputed sunrise domains will go to auction.

Landrush will follow for a week from November 2 with a $130 application fee and auctions for contested domains a week later.

General availability is then due to begin November 21, with a registry fee of $20.

There will be tiered pricing on reserved “premium” names.

The registry does not seem to have ruled out an Early Access Period either.

This is all fairly consistent with KKWT’s previous statements that its pricing and launch structure will be in line with current industry norms.

The registry is owned by Automattic, the company behind the WordPress blogging software and service.

It emerged as the surprise secret backer of original applicant Primer Nivel earlier this year, following a $19 million auction win.

WordPress reveals IT bought .blog for $19 million

WordPress.com owner Automattic has outed itself as the bankroll behind the winner of the .blog auction and the new owner of the forthcoming new gTLD.

Founder Matt Mullenweg also revealed that the company paid around $19 million for the domain at private auction in February 2015, about $1 million more than the amount DI estimated at the time.

Until now, the winning .blog applicant, which fought off competition from eight competitors including Google, M+M, Radix and Donuts, was only known as Primer Nivel.

Primer Nivel is a Panamanian company previously described to DI as an investment vehicle with links to Colombian registrar My.co.

To the best of my knowledge, Automattic’s involvement with the bid has never even been hinted at, but Automattic founder Matt Mullenweg said in a blog post last night that it has been involved since well before the auction took place.

It’s now public that Automattic is the company behind Knock Knock Whois There LLC, the registry for the new .blog TLD. (And a great pun.) We wanted to stay stealth while in the bidding process and afterward in order not to draw too much attention, but nonetheless the cost of the .blog auction got up there (people are estimating around $20M).

An earlier version of the blog post put the price at “about $19m”, as captured by Google.

ICANN approved the reassignment of the .blog contract from Primer Nivel to Knock Knock WHOIS There on April 29.

In the original Primer Nivel application, only My.co CEO Gerardo Aristizabal and VP of business development Carlos Neira were listed as shareholders of 15% or more of the company in its answer to question 11 of the application form.

ICANN processed a change request to the question 11 answer in March 2014, but did not publish the result of the change. It may merely have been a change of personal contact information.

One has to wonder whether, had WordPress’ involvement in Primer Nivel been public, the .blog auction could have fetched even more.

One might imagine that Google, which competes with WordPress with its Blogger service, would have viewed .blog as more threatening in a rival’s hands.

But Primer Nivel and now Automattic/KKWT appear to have no intention to make .blog a WordPress-exclusive gTLD. The original application stated that it would be open to all, and ICANN has since banned so-called “closed generics”.

The registry has already opened a web site at kkwt.domains, which is currently pitching the product to accredited registrars.

It says it plans to go to general availability and “activate” 250,000 .blog domains before the end of the year.

Automattic obtained an ICANN registrar accreditation back in October 2010 but to date has not sold a single domain via that accreditation.

It offers WordPress.com hosting customers domain registrations, but I believe it does so as a GoDaddy reseller.

.blog is currently in “transition to delegation” and it’s probably only a matter of days before it is delegated to the internet.

Mullenweg blogged that the sunrise period is expected to start in August, with and October landrush.

Pricing is expected to be in line with current industry standards, including premium tiers.

The gTLD has always been one of my favorites, and having WordPress backing it will almost certainly make it more successful than if the registry were an independent third party, possibly raising the profile of new gTLDs as a whole.

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