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Domain industry had best April ever under lockdown

Kevin Murphy, August 10, 2020, Domain Registries

The domain industry had its best April ever in terms of new domains sold in gTLDs, according to my tally, despite much of the Western world spending the month in coronavirus lockdown.

There were a total of 5,291,077 domain adds in April, across all 1,253 gTLDs currently filing transaction reports with ICANN.

That’s up almost 100,000 on the 5,191,880 adds in April 2019 and the best April since the first new gTLDs started coming into circulation in 2013.

20205,291,077
20195,191,880
20185,062,852
2O175,031772
20164,314,305
20153,847,510
20143,809,862
20133,584,271

While a measly 100k jump may be less impressive than expected based on the enthusiastic descriptions of the lockdown bump coming from registries and registrars over the last few months, it makes a bit more sense when you factor out Chinese volume success story .icu.

.icu, currently the largest of the new gTLDs, was having a bit of a growth spurt at the start of 2019, and added 267,287 domains in April last year. That was down to 56,714 this April. The TLD has been declining for the last few months.

Looking at the TLDs that seem most obviously related to lockdown, the standout is .bar, which added 26,175 names this April, compared to just 151 a year ago.

It’s been well-reported that many restaurants and bars affected by coronavirus switched to online ordering and home delivery, and .bar appears to be a strong beneficiary of this trend.

.bar currently has more than 100,000 names in its zone file, roughly double its pre-lockdown level.

.com fared well, adding 3,382,029 domains this April, compared to 3,360,238 in the year-ago period.

But .xyz did better, relatively, adding 256,271 names, compared to 200,003 a year earlier.

Also noteworthy was .buzz, which has been performing very strongly over the last 12 months. It added 60,808 names this April, compared to just a few hundred.

This table shows the 20 gTLDs with the most adds in April 2020, with their April 2019 numbers for comparison.

TLDApril 2020 AddsApril 2019 Adds
com3,382,0293,360,238
xyz256,271200,003
net233,449195,328
org184,209145,394
online132,09265,244
site96,61790,224
info96,546121,980
top89,965138,425
buzz60,808669
icu56,714267,287
club56,12757,335
shop40,38867,337
website32,55317,000
store31,59915,424
live28,82322,620
page27,5662,457
space26,70621,749
bar26,175141
link24,5683,852

The price of .bar was $100,000 to a school

Wondering how the new gTLD registry Punto 2012 managed to get government approval for .bar, even though it’s a protected geographic term in Montenegro under ICANN rules?

At least part of the deal seems to involve a 10-year, $100,000 commitment to fund a school in the tiny Montenegrin city of Bar, judging by a press release today.

The registry will pay $10,000 a year to the school for the duration of its 10-year registry agreement.

It’s a stroke of good fortune for the city. Whilst not a capital city, it’s also a ISO-designated administrative region of the country and therefore protected by the ICANN Applicant Guidebook.

Punto 2012 intends to reserve a few names for the city, and said it hopes residents will use .bar — intended to represent drinking establishments — as a city TLD also.

With a little over 17,000 inhabitants, Bar is likely going to be have one of the smaller city TLDs, and I expect most registrations will in fact come from bars elsewhere in the world.

In related news, as of last Friday there’s only one new gTLD application of the original 1,930 still under ICANN evaluation and it’s .tata, the dot-brand for a massive Indian conglomerate that is also the name of a province in Morocco. Coincidence? Probably not.

Ten more new gTLDs get ICANN contracts

Kevin Murphy, December 13, 2013, Domain Registries

.bar, .pub, .fish, .actor, .caravan, .saarland, .yokohama, .ren, .eus and .рус all have new gTLD contracts with ICANN as of yesterday.

It’s an eclectic batch of TLDs. Unusually, only one belongs to Donuts.

Of note is .caravan, which on the face of it looks like an English-language generic, but which is actually a closed, single-registrant dot-brand.

While “caravan” is an English dictionary word in the UK and Australasia, in the US it’s a 50-year-old trademark belonging to Illinois-based applicant Caravan International.

The Governmental Advisory Committee never flagged up .caravan as a “closed generic” in its Beijing Communique, so ICANN never questioned how it would be used.

However, the application states that the company plans “to reserve all names within the TLD to itself”.

What we seem to have here is a case of a dictionary word in one part of the world being captured by a single-registrant applicant due to a trademark elsewhere.

Another notable new Registry Agreement signatory is Punto 2012, which has obtained a contract for .bar.

The gTLD was originally contested, but Demand Media’s United TLD withdrew following an RFP held by the government of Montenegro, which had an effective veto over the string “Bar” due to a match with the protected name of one of its administrative regions.

I gather Montenegro will be paid in some way from the .bar registry pot.

There are also a few new geographic/cultural registries this week: .eus for the Basque people of Spain, .yokohama for a Japanese city, .saarland for a German state and the Cyrillic IDN .рус for a subset of the Russian people.

The only .brand is .ren, for the Chinese social network Renren.

The remainder are English-language generics.

Demand Media withdraws .bar application

Demand Media has withdrawn is application for the .bar new gTLD.

It’s the first of the company’s applications, filed via its United TLD subsidiary, to be withdrawn.

It was in a contention set with only one other applicant, a Mexican venture by the catchy name of Punto 2012 Sociedad Anonima de Capital Variable, which has also applied for .cafe and .rest.

There are now 97 withdrawn applications and a maximum of 1,357 future delegated gTLDs.