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A new gTLD kills itself off for the second time

Kevin Murphy, January 18, 2018, Domain Registries

British pharmacy chain Boots has applied to ICANN to terminate its dot-brand contract for the second time.

The company asked for its .boots Registry Agreement, signed in 2015, to be ended in December and ICANN opened the request for public comment this week.

What’s weird about the request is that Boots had already asked for self-termination last April, but that request was subsequently withdrawn by the company.

Boots seems to have changed its mind, twice, in a year.

As I noted first time around, .boots was the first example of a dot-brand that also matches a generic class of goods to chose the easy way out.

It’s quite likely the two-year freeze on re-applying for the string, should anyone want to, will be over by the time the next new gTLD application window opens.

.boots only had the contractually mandated placeholder domain nic.boots live.

As .boots self-terminates, ICANN will not redelegate it

The dot-brand .boots may become the first single-dictionary-word gTLD to be taken off the market, as The Boots Company told ICANN it no longer wishes to be a registry.

Boots, the 168-year-old British pharmacy chain, told ICANN in April that it is unilaterally terminating its Registry Agreement for .boots and ICANN opened it up for comment this week.

As with the 22 self-terminating dot-brands before it, .boots was unloved and unused, with just the solitary, ICANN-mandated nic.boots in its zone file.

Boots, as well as being a universally known brand name in the UK and Ireland, is of course a generic dictionary word representing an unrelated class of goods (ie footwear).

It’s the first dying dot-brand to have this kind of dual use, making it potentially modestly attractive as a true generic TLD.

However, because it’s currently a dot-brand with no third-party users, it will not be redelegated to another registry.

Under Specification 13 of the Registry Agreement, which gives dot-brands special rights, ICANN has the ability to redelegate dot-brands, but only if it’s in the public interest to do so. That’s clearly not the case in this instance.

These rules also state that ICANN is not allowed to delegate .boots to any other company for a period of two years after the contract ends.

Given that there’s no chance of ICANN delegating any gTLDs in the next two years, this has no real impact. Perhaps, if the ICANN community settles on a rolling gTLD application process in future, this kind of termination may be of more interest.