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Hexonet scores dot-brand deal with Brights

Hexonet has made a deal with new gTLD consultancy Brights Consulting to provide registrar technical services for all of Brights’ dot-brand clients.

All new gTLDs, even dot-brands, are obliged to use accredited registrars to register domain names. Under this deal, Brights will use Hexonet’s RegistrarOC service to make the process a little easier.

RegistrarOC is basically a way for companies accredited by ICANN as registrars to outsource the technical and compliance functions of running a registrar to Hexonet.

Brights will use its own accreditation and RegistrarOC to manage its clients’ portfolios of second-level domains in their respective dot-brands, Hexonet chief strategy officer Robbie Birkner said.

The exact number of dot-brands Brights is taking care of has not been disclosed, but I believe it’s in double figures. Most are based in Japan, same as Brights.

AusRegistry scores Japanese .brand deal

Kevin Murphy, April 28, 2010, Domain Registries

AusRegistry, the .au registry, has inked a deal with Brights Consulting, a company offering .brand domain services to the Japanese corporate market.

The company said the deal will mean AusRegistry will provide the technical back-end for any successful new gTLD applications that Brights manages to secure.

Other companies competing for new gTLD business include old hands VeriSign, Neustar and Afilias, as well as hungry newcomers such as Minds + Machines.

AusRegistry currently manages Australia’s .au, .qa for Qatar and .ae for the United Arab Emirates.

Brights is a corporate, rather than retail, ICANN registrar. I may be wrong, but it looks like the company counts Sony among its clients.

Could there be a .sony on the horizon?