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Go Daddy risking Oscars wrath with .buzz premium domains?

The new gTLD registry Dot Strategy included many famous brands on its list of premium .buzz names, including two that could get its partner, Go Daddy-owned Afternic, in hot water.

Until a couple of hours ago, nic.buzz carried what appeared to be thousands of premium listings, organized by category and carrying prices of $1,000 and up, some of which seemed to target brands.

The names of several sports teams, such as 49ers.buzz and blackhawks.buzz, were listed for sale in the sports category (hat tip: Valideus‘ Brian Beckham).

I also spotted listings for domains such as photoshop.buzz (an Adobe software brand) in the technology category and hobbit.buzz (believe it or not, “Hobbit” is a trademark) in an entertainment category.

But the ones that really caught my attention were academyaward.buzz and academyawards.buzz, which carried prices of $1,900 each.

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That’s surprising because if you try to buy these domains you’ll be instructed to contact Afternic, which is handling the premium process. And as of September, Go Daddy owns Afternic.

The Academy of Motion Picture Arts and Sciences, which hands out the Oscars and owns “Academy Award” and “Academy Awards” trademarks, has been locked in litigation with Go Daddy for the last four years.

The Academy claims that Go Daddy is cybersquatting due to its practice of making money parking its customers’ domains, including domains containing Academy trademarks such as academyawardz.com.

Most recently, Go Daddy tried to get the appointed judge in the case kicked out, alleging that she’s in the Academy’s pocket.

While the lawsuit is certainly controversial, attempting to sell $3,800 worth of domain names matching the Academy’s marks probably wouldn’t help Go Daddy look less cybersquatty to its opponent.

It could be argued that many of the premium names that match brands are also generic — Black Hawks could be helicopters and I’m sure there are plenty of academies in the world that hand out awards.

A legitimate registrant could buy many of these trademark-matching listed names and fight off a UDRP, I reckon.

But when somebody lists the name for sale in a category appropriate to the class of trademark, I’d say that makes the name look a lot less generic.

Bieber is a surname presumably shared by many people, but when you list bieber.buzz for sale in a category related to entertainment it can only really refer to one person.

Somebody yanked the premium listings section from the nic.buzz web site after I requested comments from Dot Strategy and Go Daddy a few hours ago. This post will be updated should I receive said comments.

.buzz is currently in its sunrise period and is due to go to general availability in mid-April. As I’ve said before, it’s one of my favorite new gTLD strings and I wouldn’t be surprised if sells quite well.

UPDATE: Go Daddy said: “Afternic is working with dotStrategy, Co. (the .BUZZ registry) to review the list and revise as appropriate.”

.buzz and .support go live

Kevin Murphy, December 19, 2013, Domain Registries

DotStrategy has become the newest registry with a gTLD live in the DNS root.

Its .buzz, which is aimed at “groups related to blogging, communications, journalism, advertising, and marketing and development” was delegated last night.

The first second-level name, nic.buzz, is currently resolving to a parking page — seemingly managed by one of the usual parking companies — which, let’s face it, looks a bit crap even as a temporary measure.

That said, I really like .buzz as a concept, if for no other reason than it’s a rare example of a gTLD string that seems to have been selected by a human rather than an algorithm.

Speaking of which, Donuts also had its 42nd gTLD, .support, delegated last night.

There are now 54 new gTLDs live in the DNS root.

Afternic picked to handle .buzz premium names

Afternic and NameJet have been selected by the applicant for .buzz, dotStrategy, to manage premium domain name allocation in the new gTLD.

Afternic will build the .buzz reserved names list and sell them through its marketplace, while NameJet will exclusively handle sunrise, landrush and premium name auctions, the company said in a press release.

Arkansas-based dotStrategy, which is also in a contention set for .fun, thinks .buzz will be a memorable gTLD for marketing campaigns, among other purposes.

Its .buzz application has already passed Initial Evaluation with ICANN, is uncontested and has no objections or GAC worries. The company reckons it could go to sunrise by October.