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Casino.com plotting top-level domain bid?

Kevin Murphy, August 16, 2010, Domain Registries

Is this the first gambling-related new top-level domain applicant?

Casino.com, in this frankly odd press release, seems to be dropping hints that it would be interested in applying for a new TLD when ICANN opens up the bids next year.

Discussing the controversy over the porn-only .xxx domain, the release goes on to say:

In spite of this, online casino sites are considering the idea of a unique domain as well, hoping that it will give them the same impact as governments and schools by using .gov and .edu.

It would of course be a huge shock if there were no gambling TLDs proposed in the first round.

I expect a .poker or .casino TLD could be quickly flipped for millions, given the potential value of their sunrise auctions. Casino.com itself was sold for $5.5 million, back in 2003.

Of course, actually applying to ICANN for .poker could be an expensive gambit. With multiple applicants, it’s one TLD that could easily head to auction.

Slots.com bidding starts at $4 million

Kevin Murphy, May 6, 2010, Domain Sales

The week-long auction of slots.com is underway, and the two first bidders have already pushed the price over $4 million.

It was announced yesterday that SnapNames had grabbed the rights to auction the domain. A reserve price of more than $5 million has been set.

Given that online gambling is basically a license to print money, it’s no surprise that many of the biggest domain sales every have been in this market.

Casino.com reported sold for $5.5 million, while Poker.org went for $1 million last year, the highest-ever price for a .org domain name.

The slots.com auction has a little over six days left on the clock.