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Afilias to apply for Chinese .info

Kevin Murphy, November 8, 2011, Domain Registries

Afilias has announced that it plans to apply for the traditional and simplified Chinese script equivalents of .info under ICANN’s new generic top-level domains program.

The company becomes the last of the Big Three registries to give a glimpse into its new gTLD strategy.

VeriSign has said it wants transliterations of .com in multiple scripts, while Neustar has said it plans to apply for its own dot-brand, .neustar.

Afilias did not disclose the exact strings it wants in its announcement. There was no mention of .mobi, which the company also runs.

According to the last official count, there are close to 7.9 million registered .info domains. Marketing director Roland LaPlante said in September that about 19% host unique web sites.