ICANN playing ping-pong on closed generics controversy

ICANN’s board of directors has refused to comment on the issue of “closed generic” gTLDs, bouncing the thorny issue back to the community.

In its response to the SubPro working group’s draft final report this week, the board declined to be drawn on whether it thinks closed generics should be allowed in future application rounds, and urged the GNSO to figure it out, writing:

the Board is not in a position to request policy outcomes… we will base our decision on whether we reasonably believe that the policy proposal is or is not in the best interests of the ICANN community or ICANN

A closed generic is a gTLD representing a non-trademark dictionary word, where the registry is the only eligible registrant. Dozens of companies tried to snap up such TLDs in 2012

ICANN changed the rules to disallow them, based largely on government advice, before punting the issue to the community, in the form of the GNSO, back in 2015.

But despite five years of thinking, the GNSO’s SubPro working group was unable to reach a consensus on whether closed generics should be allowed or not, or whether they should be allowed, but only when there’s a “public interest” purpose.

As I noted last month, it presented three possible ways closed generics could be permitted, none of which have consensus support.

So it asked the board for guidance, and the board’s response is basically “not our problem, figure it out yourselves”.

It would be churlish to criticize the board for refusing to make policy from the top-down, of course.

Much better to wait for the next time it does make policy from the top-down, and criticize it then.

Fight over closed generics ends in stalemate

Closed generic gTLDs could be a thing in the next application round. Or they might not. Even after four years, ICANN’s greatest policy-making minds can’t agree.

The New gTLDs Subsequent Procedures working group (SubPro) delivered its draft final policy recommendations last week, and the most glaring lack of consensus concerned closed generics.

A closed generic is a dictionary-word gTLD, not matching the applicant’s trademark, that is nevertheless treated as if it were a dot-brand, where the registry is the only eligible registrant.

It’s basically a way for companies to vacuum up the strings most relevant to their businesses, keeping them out of the hands of competitors.

There were 186 attempts to apply for closed generics in 2012 — L’Oreal applied for TLDs such as .beauty, .makeup and .hair with the clear expectation of registry-exclusive registrations, for example

But ICANN moved the goalposts in 2013 following advice from its Governmental Advisory Committee, asking these applicants to either withdraw or amend their applications. It finally banned the concept in 2015, and punted the policy question to SubPro.

But SubPro, made up of a diverse spectrum of volunteers, was unable to reach a consensus on whether closed generics should be allowed and under what circumstances. It’s the one glaring hole in its final report.

The working group does appear to have taken on board the same GAC advice as ICANN did seven years ago, however, which presents its own set of problems. Back in 2013, GAC advice was often written in such a way as to be deliberately vague and borderline unimplementable.

In this case, the GAC had told ICANN to ban closed generics unless there was a “a public interest goal”. What to make of this advice appears to have been a stumbling block for SubPro. What the hell is the “public interest” anyway?

Working group members were split into three camps: those that believed closed generics should be banned outright, those who believed that should be permitted without limitation, and those who said they should be allowed but tightly regulated.

Three different groups from SubPro submitted proposals for how closed generics should be handled.

The most straightforward, penned by consultant Kurt Pritz and industry lawyers Marc Trachtenberg and Mike Rodenbaugh, and entitled The Case for Delegating Closed Generics (pdf) basically says that closed generics encourage innovation and should be permitted without limitation.

This trio argues that there are no adequate, workable definitions of either “generic” or “public interest”, and that closed generics are likely to cause more good than harm.

They raise the example of .book, which was applied for by Amazon as a closed generic and eventually contracted as an open gTLD.

Many of us were thrilled when Amazon applied for .book. Participation by Amazon validated the whole program and the world’s largest book seller was well disposed to use the platform for innovation. Yet, we decided to get in the way of that. What harm was avoided by cancelling the incalculable benefit staring us right in the face?

Coincidentally, Amazon signed its .book registry agreement exactly five years ago today and has done precisely nothing with it. There’s not even a launch plan. It looks, to all intents and purposes, warehoused.

It goes without saying that if closed generics are allowed by ICANN, it will substantially increase the number of potential new gTLD applicants in the next round and therefore the amount of work available for consultants and lawyers.

The second proposal (pdf), submitted by recently independent policy consultant Jeff Neuman of JJN Solutions, envisages allowing closed generics, but with only with heavy end-user (not registrant) involvement.

This idea would see a few layers of oversight, including a “governance council” of end users for each closed generic, and seems to be designed to avoid big companies harming competition in their industries.

The third proposal (pdf), written by Alan Greenberg, Kathy Kleiman, George Sadowsky and Greg Shatan, would create a new class of gTLDs called “Public Interest Closed Generic gTLDs” or “PICGS”.

This is basically the non-profit option.

PICGS would be very similar to the “Community” gTLDs present since the 2012 round. In this case, the applicant would have to be a non-profit entity and it would have to have a “critical mass” of support from others in the area of interest represented by the string.

The model would basically rule out the likes of L’Oreal’s .makeup and Amazon’s .book, but would allow, off the top of my head, something like .relief being run by the likes of the Red Cross, Oxfam and UNICEF.

Because the working group could not coalesce behind any of these proposals, it’s perhaps an area where public comment could have the most impact.

The SubPro draft final report is out for public comment now until September 30.

After it’s given final approval, it will go to the GNSO Council and then the ICANN board before finally becoming policy.

L’Oreal is using “closed generic” .makeup in an interesting way

What do you call a registry that defensively registers names on behalf of the very people that would be its most likely customers if the TLD weren’t so hideously overpriced?
L’Oreal, apparently.
About half of its .makeup new gTLD comprises the names or nicknames of social media “influencers” in the make-up scene, and they all seem to belong to the registry.
Ironically, these are precisely the kind of people you’d expect to actually go out and register .makeup domains, if they didn’t cost close to $7,000 a pop.
L’Oreal put a $5,500 wholesale price-tag on .makeup domains, evidently as a Plan B to avoid actually having to sell names to people, after its original plan to keep the string as a “closed generic” failed due to ICANN politicking.
As you might expect, uptake has been minimal. The zone file currently has about 266 domains in it.
Beyond L’Oreal itself, there are defensive registrations by companies not remotely related to the make-up industry, such as BMW and Intuit, and registrations by competing companies in the cosmetics industry, such as Christian Dior and Estee Lauder.
But there are also something like 150 .makeup domains that were all registered at the same time, this April, representing the names and social media handles of young women who post YouTube videos about makeup for their often thousands of subscribers.
It turns out these women are all participants (willing, it seems) in WeLove.Makeup, a web site created by L’Oreal to promote its products.
The site is basically a social media aggregator. Each “influencer” has their own page, populated by their posts from YouTube, Instagram, Twitter, and such. It’s maintained by Findie, which specializes in that kind of thing.
The domains matching the participants names do not resolve to the site, however. They’re all registered to L’Oreal’s registry management partner Fairwinds and resolve to ad-free registrar parking pages.
The names were registered via 101Domain, which prices .makeup names at $6,999, but I’ve no idea what payment arrangement Fairwinds/L’Oreal has for this kind of thing.
This is what a wannabe closed generic can look like, it seems — the registry pricing its customers out of the market then registering their names on their behalf anyway.
Is this “innovation”?

.food goes live, and it’s a closed generic

The new gTLD .food went live in the DNS on Friday, but nobody except the registry will be able to register domains there.
In what I would argue is one of the new gTLD program’s biggest failures, .food will be a dot-brand, closed to all except the “brand” owner.
The registry is Lifestyle Domain Holdings, a subsidiary of US media company Scripps Networks.
Scripps runs the Food Network TV station in the States and the site Food.com. It has a trademark on the word “Food”.
Its registry agreement for .food, signed back in April, includes Specification 13, which allows registries to restrict all the second-level domains to themselves and their affiliates.
So food producers, restaurants, chefs and the like will never be able to use .food for their web sites.
ICANN signed the contract with Scripps despite objections from several entities including the Australian government, which warned “restricting common generic strings, such as .food, for the exclusive use of a single entity could have a negative impact on competition”.
Under ICANN rules hastily cobbled together after outrage over so-called “closed generics”, a registry cannot run as a dot-brand a gTLD that is:

a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others.

Almost all applications flagged as closed generics were subsequently amended to make them restricted but not brand-exclusive. Scripps was the major hold-out.
The loophole that allowed .food to stay in exclusive hands appears to be that Scripps’ trademark on “Food” covers television, rather than food.
If .food winds up publishing content about food, such as recipes and healthy eating advice, I’d argue that it would go against the spirit of the rules on closed generics.
It would be a bit like Apple getting .apple as a Spec 13 dot-brand and then using the gTLD to publish content about the fruit rather than computers.
No sites are currently live in .food.

Registrars say Amazon is “closing” open gTLD

A group comprising some of the largest domain registrars has claimed Amazon is attempting to close off a new gTLD that it previously indicated would be unrestricted.
The 12-strong group, which includes Go Daddy, Network Solutions and Tucows, also claims that the company’s proposal for a “Registration Authentication Platform” is anti-competitive.
The complaints follow Amazon’s filing of a Registry Services Evaluation Process request with ICANN in March.
The RSEP speaks in broad terms about rejigging the conventional domain registration path so that all .moi sales are funneled through Amazon’s registry site, where registrants will have their eligibility verified and then be offered a set of add-on “technology tools” before being bounced back to their chosen registrar.
Amazon hasn’t said who will be eligible to register .moi domains, nor has it explained what technology tools it plans to offer. I expect the tools will include things such as hosting and security, where many registrars currently make money.
Unsurprisingly, many registrars are not happy about these vague proposals.
In a comment (pdf) to the RSEP filed yesterday, they said:

Ultimately, the use of pre-registration verification and “optional” value added services will negatively impact competition. By tying both practices in a TLD, a TLD Operator can create a “captive audience” via the pre-registration verification and then offering optional services. This will effectively bypass the existing registration and purchase process, putting TLD Operator in a privileged position. The TLD is set up to capture customers earned via the Registrars marketing efforts to promote its own tools and services.

It’s not unusual for “sponsored” or “restricted” gTLDs to implement registry-side verification, they admitted, but said that .moi is meant to be “open”.
They wrote:

While this practice is not explicitly prohibited under gTLDs, we believe that post-delegation inclusion of these practices should only be allowed in compelling circumstances because they are, in effect, retroactively “closing” what was applied for and approved to be operated as an open, generic TLD.

Amazon’s application for .moi, like all of its new gTLD applications, is not entirely clear on what the company’s plans are. There’s vague talk about eligibility, but no details and nothing substantial to suggest a tightly restricted zone.
The signatories to the registrar comment represent the majority of registered domain names. They are: Astutium, Blacknight Internet Solutions, Domain.com, EuroDNS, GoDaddy.com, OpenproviderNetEarth One, Key-Systems, Netistrar, Network Solutions, Nordreg, Realtime Register, Tucows Domains.
One registrar, Com Laude, whose sister company Valideus handles Amazon’s gTLD applications, wrote a comment (pdf) expressing the opposite view.
Com Laude says that it’s not unusual for registries to require registry-side verification. It points to .bank, .pharmacy and .travel as examples.
The company also claims that the 12 registrars are in essence complaining about the idea of vertical integration — where registries and registrars are under common ownership — which is already in place at companies such as Uniregistry and Rightside.
Com Laude’s Jeff Neuman wrote:

We do not believe that it is unacceptable for a company like Amazon to do what these other companies have been doing for some time. To apply different standards to Amazon Registry than it does for each of the other vertically integrated entities would single them out for disparate treatment – especially when there is no factual basis to believe that Amazon Registry has not adhered to its vertical integration-related obligations under the Registry Agreement.

What’s going on here, I suspect, is a bit of a proxy war.
Neither Amazon nor the registrars care a great deal about .moi, I think. The gTLD is merely a canary for Amazon’s 30-odd yet-to-be-launched gTLDs. The company has the rights to potentially more attractive strings, including .book, .song and .tunes.
Amazon originally wanted to make these strings “closed generics”, or what ICANN calls “exclusive access” gTLDs, where only Amazon could register names.
It has since disavowed such plans, but still hasn’t said who will be able to register names in its portfolio or how they will prove eligibility.
.moi was not originally identified as a closed generic by ICANN, but it could represent a model for what Amazon plans to do with the rest of its stable.

.phone will be restricted after Dish gTLD auction win

The new gTLD .phone is going to be tightly restricted, after Dish DBS won the contested string at auction.
The American satellite communications firm beat Donuts to the gTLD, judging by Donuts’ withdrawal from the two-horse on Friday.
This means that if you’re not a licensed telecoms or voice-over-IP service provider, you won’t be able to register a .phone domain, at least at first.
Dish originally applied for .phone as what became known as a “closed generic” — a non-trademark, dictionary word that would nevertheless be operated as a dot-brand, with a single eligible registrant.
Due to Governmental Advisory Committee advice against such business models, Dish changed its application this September to describe .phone instead as a “controlled” gTLD.
Its application states that only Dish, its affiliates and “Qualified Applicants” will at first be able to register .phone domains.
“Qualified Applicants” basically means any company licensed to run a telecommunications service anywhere in the world. The eligibility gate appears to be the “license”.
The application says Dish will reserve the right to open up the gTLD to further classes of registrants at a later date.
While it also says that Dish will not give itself or friendly registrars any “undue preference”, the telecoms industry is suspicious.
USTelecom, the industry body representing large and small US-based telecoms companies, wrote to ICANN in November to say Dish’s volte face was “unconvincing” and its proposals “simply fail to satisfy” ICANN’s rules banning closed generics.
It said in its letter (pdf):

While Dish purports in its amended application that the .phone gTLD will be operated as a “controlled gTLD,” it is in reality an exclusive generic TLD, prone to discriminatory and subjective determinations on which entities are “Qualified Applicants,” and a discretionary reservation “to open this TLD to additional classes of registrants in the future,” who “will not be considered members.”

USTelecom says it negotiated with Dish, in an attempt to resolve its earlier formal objection against the bid, to have Dish include some reassuring Public Interest Commitments in its application, but Dish refused.
ICANN, responding to USTelecom, said that any Registry Agreement Dish signs for .phone will include the clauses that prevent it operating as a closed generic.
Now that the contention set has been settled, Dish’s next step is to proceed to contract negotiations with ICANN.

Foot-dragging Amazon has bumper crop of new gTLDs

Amazon Registry Services took possession of 17 new gTLDs at the weekend.
The would-be portfolio registry had .author, .book, .bot, .buy, .call, .circle, .fast, .got, .jot, .joy, .like, .pin, .read, .room, .safe, .smile and .zero delegated to the DNS root zone.
Amazon seems to have waited until the last possible moment to have the strings delegated.
It signed its registry agreements — which state the TLDs must be delegated with a year — in mid-December 2014.
Don’t plan on being able to register domains in any of these gTLDs. You may be disappointed.
All of the strings were originally applied for as what became known as “closed generics”, in which Amazon would have been the only permitted registrant.
It recanted this proposed policy in early 2014, formally amending its applications to avoid the Governmental Advisory Committee’s anti-closed-generic advice.
Its registry contracts do not have the standard dot-brand carve-outs.
However, the latest versions of its applications strongly suggest that registrant eligibility is going to be pretty tightly controlled.
The applications state: “The mission of the <.TLD> registry is: To provide a unique and dedicated platform while simultaneously protecting the integrity of Amazon’s brand and reputation.”
They go on to say:

Amazon intends to initially provision a relatively small number of domains in the .CIRCLE registry to support the goals of the TLD… Applications from eligible requestors for domains in the .CIRCLE registry will be considered by Amazon’s Intellectual Property group on a first come first served basis and allocated in line with the goals of the TLD.

They state “domains in our registry will be registered by Amazon and eligible trusted third parties”.
Amazon has not yet published its TLD start-up information, which may provide more clarity on how the company intends to handle these strings.
I suspect we’ll be looking at a policy that amounts to a workaround of the closed-generic ban.
The registry seems to be planning to run its registry from AmazonRegistry.com.

Aussie government slams .food closed generic bid

The Australian government is among those asking ICANN deny a request to make .food a “closed generic” gTLD.
Eight people have filed comments opposing Lifestyle Domain’s application for Specification 13 status for its .food registry contract, which would allow the company to keep all .food domains for itself, since we reported the news earlier this month.
The Aussies are arguably the highest-profile opponent, and the one most likely to be taken seriously by ICANN.
Governmental Advisory Committee rep Annaliese Williams wrote:

The Australian Government issued an Early Warning to Lifestyle Domain Holdings, Inc on the grounds that ‘food’ is a common generic term, and that restricting common generic strings, such as .food, for the exclusive use of a single entity could have a negative impact on competition…
The Australian Government does not consider that Lifestyle Domain Holdings’ application to operate .food for its exclusive use serves a public interest goal.

Lifestyle Domain is a subsidiary of Scripps Networks, the company that runs the Food Network TV stations and Food.com web site.
The company claims that it has trademark rights to the word “food” that should allow it to run .food as a dot-brand gTLD.
That would mean nobody but Scripps, which won the right to .food at auction, would be able to register .food domains.
ICANN has also received negative comments from employees of registrars (both retail and corporate) and registries.
One comment, taken at face value, appears to be pro-Scripps, but I’m fairly confident it’s actually just extreme sarcasm.
The decision about whether to allow Scripps to add Spec 13 to its contract will be made by ICANN legal staff.
ICANN told me this week that there’s no ETA on a decision yet.

.food applies for dot-brand status, but you can help stop it

Scripps Networks, the company that runs the Food Network television network, wants to make .food a dot-brand gTLD that only it can use.
The company has applied to ICANN to have Specification 13 exemptions incorporated into its Registry Agreement.
Spec 13 is an add-on to the RA that dot-brands use to exempt themselves from having to sell to the public via the registrar channel, offer sunrise periods, and so on.
Scripps subsidiary Lifestyle Domains won the .food contention set after an auction with Donuts and Dot Food LLC a couple months ago.
It’s one of the applications that was identified by the Governmental Advisory Committee as a “closed generic”. Such applications were subsequently banned by ICANN.
Scripps and dozens of other applicants were given the option to change their applications to remove the single-registrant policy, to withdraw, or to carry their applications over to the next round.
But Scripps is pressing ahead regardless, claiming that if anyone else is allowed to own .food domains, all kinds of horrible things will happen. It recently told ICANN:

Internet users will benefit more from Scripps operating .FOOD because it will provide more trusted experiences. Left open to the wild west of typosquatters and cybersquatters or fraudulent users, internet users will be harmed rather than helped. With a plethora of unregulated websites in a fully open registry, the public could be misled or confused as to the origin of the content and information and rely, to their detriment, on such content.

It more recently told ICANN that it has no intention of modifying its application to comply with the GAC advice. ICANN now considers the matter “resolved”.
What’s not resolved is whether .food qualifies for Spec 13 status.
To use Spec 13, the gTLD needs to match a trademark you own, but it cannot be also be a generic string, defined as:

a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others.

ICANN lawyers will make the ultimate decision about whether .food qualifies for Spec 13, but the request is open for public comment until October 29.
ICANN told DI: “ICANN has not yet made a determination as to if the application qualifies for Specification 13 and welcomes any comments from the community.”
What do you think? Should something as clearly generic as “food” be a space where only one company can register names?

Viking victor in .cruise gTLD auction

Viking River Cruises has emerged as the winner of the .cruise new gTLD contention set.
It seems to have beaten Cruise Lines International Association, which has withdrawn the only competing application, in an auction.
Both applicants originally proposed a single-registrant model, in which only the registry could own domains, but changed their plans after ICANN adopted Governmental Advisory Committee advice against so-called “closed generic” gTLDs.
There was controversy in July when CLIA claimed Viking had waited too long to change its proposed registration policies.
The group accused Viking of deliberately delaying the contention set.
ICANN, however, rejected its argument, saying applicants can submit change requests at any time.
Viking’s updated application seems to envisage something along the lines of .travel, where registration is limited to credentialed industry members, defined as:

Applicant and its Affiliates, agents, network providers and others involved in the delivery of cruise-related services, including without limitation: companies that hold a license from a governmental or regulatory body to offer cruise services, companies that provide services or equipment to cruise providers, as well as consultants, resellers, engineers, etc., working with the cruise industry.

Viking is already the registry for its dot-brand, .viking.