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.CLUB nears profitability, talks renewals and “trial” domains

Kevin Murphy, September 4, 2017, Domain Registries

.CLUB Domains is nearing profitability and poised to become a “growth engine”, despite the view that most of its current domains are not expected to renew, according to its CEO.

Colin Campbell told DI today that the company made $6.7 million in revenue last year, and is “very close” to breaking even.

The company reached one million domains under management milestone in June, but Campbell freely admits that the majority of its current domains are unlikely to renew.

Almost 700,000 of these domains are what .CLUB considers “trial accounts”, he said. These are domains that typically sold for under a dollar — .club has been seen for sale as low as $0.88 — to speculators.

The registry usually sees a 10% to 15% renewal rate on these domains, he said.

Of the remaining 300,000 “solid, regular registrations”, Campbell said he sees first-year renewals in the 68% to 70% range and subsequent years at 80% to 90%.

The company typically only discounts on its first-year registrations, so renewal rates are a much better indicator of performance.

He said .club has around 120,000 web sites (not including parked domains), some of which are showcased on its web site.

With this in mind, renewals are at the forefront of Campbell’s mind. He said a key performance indicator .CLUB uses is “average cost of acquisition per renewed domain”, which the company tracks on a per-registrar basis.

The company invested $3.3 million in marketing in 2016, he said. That does not include rebates to registrars participating in volume programs, but it does take into account acquiring prominent shelf space on key registrars, he said.

“We’re very close to break-even and we’re still going to be able to invest multi-million dollars in ad campaigns and marketing,” he said.

“We’re going to have a company that’s breaking even and is still going to be a growth engine,” he said. “We’re going to be able to sustain a path of growth. I don’t know too many TLDs who could say that. Of course, if you reduce your expenses down to nothing you can make a profit, but can you also be a growth engine?”

“That’s where I feel like a TLD needs to get to, to be a sustainable long-term presence in the market, like a .org or .net or .co,” he said.

Despite the narrowing losses and starkly higher volumes, the $6.7 million in 2016 revenue is a lower than the $7 million in 2015 revenue Campbell told Domain Name Wire about a year ago.

Campbell said today that the reason for the dip is that late 2015 saw many gTLDs (old and new, even including .com) benefit from a bump from the Chinese market. .CLUB’s top line was particularly exposed by some premium sales it made to Chinese investors during that growth spike.

Premium sales have also been performing well in 2017, Campbell said, driven by the financing options and broker program introduced in January.

.CLUB announced first-quarter premium sales totaling $505,000 and $2.5 million in Q2.

.club premium sales approaching $5 million

Kevin Murphy, April 11, 2017, Domain Registries

.CLUB Domains sold half a million dollars worth of reserved premium names in the first quarter, bringing its cumulative to-date total to almost $5 million, the registry reported at the weekend.

Q1 sales were $505,139, the company said, bringing its total since launch to $4,844,428.

There were 475 premium sales in total, sold via auctions, registrars and aftermarket platforms, it said.

Headline sales in the period included seniors.club and pet.club for $18,000 apiece, and photo.club for $10,000.

The numbers may indicate that its broker program and financing options, introduced in January, may be taking off.

The registry’s Q1 sales amount to more than half of what it sold in the whole of 2016.

More sales figures are available in the .CLUB Domains blog post.

.club financing option sees early traction with $150k sales

Kevin Murphy, February 6, 2017, Domain Registries

.CLUB Domains said it has seen some early successes with its new 0% financing option, selling $150,000 worth of premium .club domains in its first week.

The registry announced that it sold 39 premiums for a total of $149,480, and that 37 of those names were sold using the financing option.

This option allows registrants to spread the cost of their domains over five years — 60 monthly payments — for names priced over $1,000.

The scheme was announced at the NamesCon conference in conjunction with a new brokers program, which gives brokers the ability to pass on 10% discounts to their clients and earn 15% commissions.

Seventeen of the 39 names were sold via brokers.

The results of the the first seven days of these programs compare favorably to other periods. In the fourth quarter of 2016, .CLUB said premium sales were $112,000.

For the whole of 2016, the registry sold $941,000 of reserved premium names, making a total of $4.3 million since .club launched May 2014.

Buy a $10k .club, get a free T-shirt

Kevin Murphy, December 13, 2016, Domain Registries

.CLUB Domains will today release 9,200 previously reserved .club names into the channel at premium prices.

Club T-ShirtThe registry is also offering free T-shirts to the first 500 people to purchase a premium name for $59.99 and more, personalized with said name.

While the names will become available at 1500 UTC today, the full list is not expected to be published until midnight UTC at landrush.club

CMO Jeff Sass gave the following list of examples of names to be released: watches.club, vino.club, ocean.club, elite.club, driving.club, comicbook.club, Chinese.club and gambling.club.

A thousand of the names are three-character strings.

The first-year prices are suggest at between $100 and $10,000 at the retail level, Sass said.

All premium names renew at standard-name pricing, he said.

The T-shirt offer requires the user to tweet using promotional hashtags and expires December 31.

.xyz, .club and .vip get the nod to sell in China

Kevin Murphy, December 5, 2016, Domain Registries

The Chinese government has granted licenses to operate in the country to its first tranche of new gTLDs — .vip, .club and .xyz.

The agreements mean that Chinese registrars will be able to give their Chinese customers the ability to actually use their domains for web sites.

It also means the companies will be obliged to censor domains the government does not like, but only those domains registered via Chinese registrars.

The Ministry of Industry and Information Technology announced the licenses, given to the Chinese subsidiaries of Minds + Machines, .CLUB Domains and XYZ.com respectively, today.

M+M CEO Toby Hall told DI that it’s “a great moment of support for Chinese registrars”, giving them a “very clear signal about which TLDs they can focus on”.

XYZ.com said in a blog post that some of its Chinese registrars (its biggest channel) are planning on offering discounts to celebrate the approval.

It’s always been possible for Chinese people to register new gTLD domains via Chinese registrars — it’s estimated that 42% of the 27 million new gTLD domains in existence today are Chinese-owned.

However, Chinese citizens need a government license if they want to launch a web site, and the government only issues licenses for domains in approved TLDs.

In addition to .cn and China-based gTLDs, which were the first to be given the nod, Verisign was approved earlier this year for .com.

Hall said that while .vip has been popular with Chinese domainers, the MIIT license means it can start to tap the small business market there too.

Obtaining the license means that the three registries, which are all based in the US or Europe, will have to comply with Chinese regulations when it comes to Chinese customers.

That basically means the Chinese government gets to censor pretty much anything it doesn’t like, up to and including sites that “spread rumors”.

Hall said that there’s no chance of this censorship bleeding out to affect non-Chinese customers.

M+M, along with XYZ and .CLUB, are using Chinese registry gateway ZDNS to act as a proxy between their own back-ends (Nominet for .vip, Neustar for .club and CentralNic for .xyz) and Chinese registrars.

“All of our Chinese web sites go through ZDNS, so only web sites going through ZDNS would be affected,” Hall said, referring to the censorship rules.

Hall added that he was “not aware” of there being a blocklist of politically sensitive strings that Chinese customers are not allowed to register.

New gTLDs top 12 million domains

Kevin Murphy, February 9, 2016, Domain Registries

The new gTLD universe passed 12 million domains for the first time today, according to zone files.

Today, we counted 12,001,346 domains across all the 2012-round gTLD zones, up by just under 60,000 names on the day.

Over 50,000 of the new names were split fairly evenly between .xyz and .club, which seem to be the beneficiaries of a domainer surge that’s been going on for the last four days.

As of today, .club has overtaken .wang to be the third-largest zone, with 638,565 names.

It’s taken less than one month for the new gTLDs to add their latest million names.

Our total zone file count topped 11 million on January 12.

.xyz alone has added over 380,000 names since then; .club another 90,000. Most of that growth has come in the last seven days.

Second-placed budget Chinese-run gTLD .top has added over 95,000 names in the last 30 days.

Zone files don’t take account of domains that are registered but don’t have name servers, so the actual number of registered names will be slightly higher.

.xyz passed two million names, growing like crazy

Kevin Murphy, February 9, 2016, Domain Registries

The .xyz gTLD at the weekend became the first new gTLD to pass the two million domains mark, as it experiences ridiculously fast growth.

Its zone file has grown by 274,315 domains in the last seven days, hitting 2,092,346 yesterday.

It added 130,000 names on Saturday alone.

That’s the kind of growth more usually associated with .com, and pre-2012 new TLD launch periods.

It’s reasonable to assume that the majority of these names are being registered for investment purposes. It seems Chinese registrars processed much of the spike.

But XYZ.com isn’t the only registry that saw a big spike over the weekend.

.CLUB Domains’ .club added almost 44,000 names to its zone between Saturday and Monday. Its usual daily add rate is around the 1,000 mark.

Radix targets a million .online names in 2-3 years

Kevin Murphy, August 27, 2015, Domain Registries

Having just finished the most-successful new gTLD launch day to date, Radix Registry reckons it can get .online to seven figures in two to three years.

“We’re at 37,170 names as of an hour ago,” Radix CEO Bhavin Turakhia told DI at about 1000 UTC this morning.

That represents less than a full day of general availability. The company said last night that 28,000 names were registered in the first 30 minutes.

UPDATE: At the 24-hour mark, Radix tweeted this:

That beats .club’s 25,000-ish, which was Radix’s publicly stated goal, but it also tops .berlin’s 31,000 first-day names.

The CEOs of both these rival registries had publicly predicted their positions would be toppled and actively encouraged Radix to claim the crown.

Turakhia said that the majority of names registered came from pre-orders, largely at 1&1.

“Fourteen thousand names came from 1&1, 6,000 from Go Daddy, 2,700 from United Domains, 1,900 from Name.com and 1,400 from Tucows,” he said, partially breaking down the 37,170 figure by registrar.

He said the goal is to have a .online zone measured in the millions of names.

“I estimate that we should be able to get to a million names in a period of two to three years,” he said. “That’s on a conservative basis.”

Depending on how you count domains, .xyz may have already been the first to hit one million. Its zone never got as high as a million names, but it may have briefly crossed a million in terms of domains under management earlier this year.

At auction, .online sold for what is believed to be an eight-figure sum, originally to a joint venture of Radix, Tucows and Namecheap.

Radix bought out its partners earlier this year.

That was an increase in risk exposure Radix business head Sandeep Ramchandani said made him nervous. He said launch day’s numbers show .online’s potential.

Turahkhia said that there are 680,000 names in the .com zone that end in “online” today, and a million that have “online” somewhere in the second level, showing that the string is desirable to registrants.

Radix said last night that its Early Access Period — during which names are sold for a higher price — ended with 1,130 sales.

Turahkhia said that of these, about 1,000 were registered in the last three days, during which time the price was $100. Regular .online pricing is around the same as .com ($14.99 at 1&1 and Go Daddy), but some registrars are selling for as much at $50.

.xxx boss says new gTLD registries need to “wake up”

Kevin Murphy, February 23, 2015, Domain Registries

ICM Registry president Stuart Lawley may be just weeks away from launching his second and third gTLD registries, but that doesn’t mean he has a positive outlook on new gTLDs in general.

“I think people need to wake up,” he told DI in a recent interview. “If you do the math on some of these numbers and prospective numbers, it just doesn’t stack up for a profitable business.”

“The new ‘Well Done!’ number seems to be a lot less than it was six months ago or 12 months ago,” he said.

Lawley said he’s among the most “bearish” in the industry when it comes to new gTLD prospects. And that goes for ICM’s own .porn, .sex and .adult, which are due to launch between March and September this year.

While he’s sure they’ll be profitable, and very bullish on the search engine optimization benefits that he says registrants could be able to achieve, he’s cautious about what kind of registration volumes can be expected. He said:

If you add up everybody that has ever bought a .xxx name, including the Sunrise B defensives, we have got a target market of about 250,000 names. People to go back to and say, “Look, you still have a .xxx or you had a .xxx at some stage. Therefore, we think you may be interested in buying .porn, .sex or .adult for exactly the same reasons.”

So, our expectations to sell to a whole new market outside of those quarter of a million names is probably quite limited.

Lawley said that he believes that the relatively poor volume performance of most new gTLDs over the last year will cause many registrars to question whether it’s worth their time and money to offer them.

I can see why registrars can’t be bothered. How many of these am I going to sell? Am I going to sell two hundred of them? Am I going to make five dollars per name? That’s one thousand dollars. It’s not worth it to me to put in ten thousand dollars worth of labor and effort to make one thousand dollars in revenue. So, I think that’s a challenge that many of the small lone player TLDs may face.

Lawley said he’s skeptical about the ability of major portfolio players, such as Donuts, to effectively market their hundreds of gTLDs, many of which are targeted at niche vertical markets.

He said in an ideal world a gTLD would need to spend $20 million to $30 million a year for a few years in order to do a proper PR job on a single TLD — ICM spent about $8 million to $9 million, $5.5 million of which was on US TV spots — and that’s just not economically viable given how many names are being sold.

But he added that he thinks it’s a good thing that some new gTLDs are seeing a steady and fairly linear number of daily additions, saying it might point to better long-term stability.

A lot of the TLDs that seem to be doing okay — .club for argument’s sake and several others in that ilk — seem to be doing their three hundred domains per day ADD, or 32 or 12 or whatever the number is, in a relatively linear fashion six or seven months after launch, which I think is potentially positive if one extrapolates that out.

The full interview, which also addresses SEO, dot-brands, registrar pay-for-placement and smart search, can be read by DI PRO subscribers here.

.CLUB sells $200,000 domain for $10.99

Kevin Murphy, January 28, 2015, Domain Registries

.CLUB Domains has honored the $10.99 registration of credit.club, a premium domain it had hoped to sell for a record-busting $200,000.

The registry this week said it would allow registrant Bruce Marler to keep hold of the domain he bought at the base registration fee, even though it was due to be sold as a premium with an asking price above the previously record price for a .club name.

Marler acquired the name January 14, the day wine.club sold for $140,000 at NamesCon, for a reported $10.99 via Name.com. He’s since launched a basic web site there, though he made his intention to sell the domain clear in an email exchange with DomainGang.

.CLUB CEO Colin Campbell told DI: “It was listed for 200,000 on StartUp.club.”

StartUp.club is the company’s recently launched site for selling premium .club domains, many for six-figure sums.

A registry screw-up seems to be to blame for the sale.

Judging by a a post on NamePros by Campbell, the company was in the process of transferring 130 premium .club names from a registry-reserved status to its own ownership.

During the 26-hour period the domain was unreserved and available, Marler grabbed it.

Campbell said that the contracts between Name.com, itself, and the registrant would allow it to reclaim the domain, but said:

The registry does not believe it is in our best interest nor the best interest of the registrant to pull the name back given the substantial investment in time and money he has invested to launch credit.club. I informed the registrant of such matters and wish him a continued success.

While domainers are obviously lauding the decision as an example of registries owning — and paying for — their technological mistakes, I can’t help but wonder whether this was an economically sound decision.

The registry has certainly won brownie points in the investor community, it’s also lost a potential $200,000 sale.

Marler, by his own admission, intends to sell on the domain. While the domain hosts content today, it may not wind up being the kind of flagship, big-ticket anchor tenant that new gTLD registries need.

UPDATE: Marler, in the comments below, says he feels morally obliged to develop the site.