.club “hits top 10” new gTLDs in minutes

The new .club gTLD went into the top 10 new gTLDs by volume in the “first instants” of general availability this afternoon, according to the registry and partner Go Daddy.
.CLUB Domains CEO Colin Campbell told DI, about two hours after the 1500 UTC GA launch, “We’ll let the zone files speak for themselves, but we were well within the top 10 a few minutes after we opened up.”
Based on today’s zone file data, that means .club moved at least 15,000 names. It will presumably be a somewhat bigger number by the time today’s zones are published at 0100 UTC.
.CLUB CMO Jeff Sass said that pre-registrations at registrars including Go Daddy were responsible for the initial spike.
“We would be in the top 10 based just on those pre-registrations in the first instant,” he said.
While over 50 registrars are signed up to sell .club, the registry is pretty tight with Go Daddy.
The two companies have been conducting joint marketing, some of which involved .CLUB pushing buyers to GoDaddy.club.
“We’ve worked closely on cooperative marketing efforts,” Sass said. “We’ve done a lot of campaigns where the call to action has been to Go Daddy.”
The GA launch, which was briefly webcast live, actually came from Go Daddy’s Arizona headquarters.
While I get the distinct impression that money changed hands in order for Go Daddy to throw its weight behind .club, VP Mike McLaughlin gave some reasons why he likes the gTLD.
“We like to see that the registry is invested,” he said. “That the business plan isn’t just to put it out there and hope for the best.”
Sass said that .CLUB has been marketing to nightclubs, sports clubs, high-end members clubs and others.
McLaughlin said the price point — $14.99 retail, the same as Go Daddy’s .com renewals — and the fact that there are no registration restrictions, were attractive.
.CLUB has reserved over 6,000 premium names. They’re all listed for sale at Sedo, perhaps showing that its relationship with rival auction platform Go Daddy/Afternic is not all that tight.
If you try to register a premium .club via Go Daddy today you’ll be told it’s unavailable.
Sass said that examples of premiums already sold to anchor tenants include shaving.club, which is launching today, as well as beauty.club, makeup.club and skincare.club, which were all sold to Mary Kay Cosmetics and are expected to launch at a later date.
.CLUB has previously predicted that it would beat .guru (currently at 54,616 names) in the first week and that it would sell five million names in the first five years.
The first aspiration seemed, to me, plausible. I’ve had countless arguments about whether the second is too.

.club “will overtake .guru” in week one

Now that we’ve seen how many domain names are actually being sold in new gTLDs, you might reasonably expect some registries to rein in their more ambitious sales targets.
Not so with .CLUB Domains, which plans to go to general availability with .club on May 7.
CEO Colin Campbell told DI today that he’s sticking by his target of selling five million .club names in the first five years.
What’s more, he has big hopes for the gTLD’s first week on the market.
“I firmly believe that .CLUB will exceed all other new generic top level domains in the first week of launch in registrations and overtake .GURU as the leader,” Campbell said in an email.
Donuts’ .guru has over 41,000 domains today and is adding 250-500 more per day. It could be around the 60,000 mark by the time .club hits registrar storefronts.
Campbell notes that all the new gTLDs to launch so far have been uncontested — .CLUB beat out two other applicants for .club in the first private auction last June.
He also reckons .club’s .com-level pricing will help sales — most of the new gTLDs launched to date are priced at over $20 a year.
I don’t doubt that .club will be a decent seller — it has lots of use cases — but five million names in five years still seems wildly ambitious to me.

RightOfTheDot to manage .club’s premium strategy

.CLUB Domains has selected RightOfTheDot to manage its premium and founders program domains strategy.
The company named “a.club, 888.club, chess.club, poker.club, insurance.club, golf.club country.club, car.club” as examples of “category killer” names that RightOfTheDot will try to find homes for.
.CLUB signed its Registry Agreement with ICANN late last week and plans to go to Sunrise in January.
It’s among the top 30 most popular new gTLDs being pre-registered at 1&1 right now, and recently said it’s hoping to have five million domains under management within five years, an ambitious target.
RightOfTheDot is the new gTLD consultancy founded by domainers Mike Berkens and Monte Cahn.

.CLUB offers solution to name collision risks

.CLUB Domains has come up with a simple workaround for its applied-for .club gTLD being categorized as risky by ICANN.
The company wants to reserve the top 50 .club domains that currently see DNS root traffic, so that if and when .club goes live the impact on organizations that use .club internally will be greatly reduced.
It’s not a wholly original idea, but .CLUB seems to be unique at the moment in that it actually knows what those 50 strings are, having commissioned an Interisle Consulting report of its proposed gTLD.
You’ll recall that Interisle is the company that ICANN commissioned to quantify the name collisions problem in the first place.
Its report is what ICANN used to categorize all applied-for gTLD strings into low, high and “uncalculated” risks, putting .club into the uncalculated category, delaying it by months.
(Interisle was at pains to point out in its report for .CLUB that it is not making any recommendations, interpreting the data, or advocating any solutions. Still, nice work if you can get it.)
By reserving the top 50 clashes — presumably in such a way that they will continue to return error responses after .club is delegated — .CLUB says .club would slip into ICANN’s definition of a low-risk string.
In a letter to ICANN (pdf) sent today, .CLUB chief technology officer Dirk Bhagat wrote:

blocking the 50 SLD strings from registration would prevent 52,647 out of the 89,533 queries from a potential collision (58.88%). After blocking the top 50 strings as SLD strings, only 36,886 (41.12%) queries remain, which is 12,114 fewer invalid queries at the root than .engineering, which ICANN classified as a low risk gTLD.

He adds that a further chunk of remaining SLDs are random strings that appear to have been created by Google’s Chrome browser and, many say, pose no risk of name collisions, reducing the risk further.
It’s hard to argue with the logic there, other than to say that ICANN’s categorization system itself has already come in for heavy criticism for drawing unjustified, arbitrary lines.
The list of domains .CLUB proposes to block is pretty interesting, including some strings that appear to be trademarks, the names of likely .club registrants, or potentially premium names.

Donuts loses five of the first six new gTLD auctions

The full results of the first six new gTLD auctions are now known. Donuts lost five of them, raising millions of dollars in the process.
Here are the winners of last week’s auctions, which were managed by Innovative Auctions:

• .club — .CLUB Domains.
• .college — XYZ.COM.
• .luxury — Luxury Partners.
• .photography — Donuts.
• .red — Afilias.
• .vote — Monolith Registry

Five of the six were a two-way battles between Donuts, which has applied for 307 gTLDs, and one other applicant. Each of the losing applicants has now withdrawn its application with ICANN.
The exception is .club, a three-way fight that included Merchant Law Group. Neither losing application has been withdrawn with ICANN yet, but the result it well-known.
Innovative revealed last week that the round raised $9.01 million in total. The winning bids for each auction were not disclosed.
Given that Donuts managed to lose five out of the six, it’s a fairly safe assumption that most of that money will have gone into its war chest, which can be used in future auctions.
Of the five applications it has now withdrawn, only .red had already passed its Initial Evaluation, so the company will have also clawed back a $130,000 ICANN refund on each of the other four.
The auctions mean that we now know with a high degree of certainty which companies are going to be running these six gTLDs.
Most of them have not yet passed IE, but with the success rate so high to date I wouldn’t expect to see any failures. None of them are subject to objections or direct GAC Advice.

Watch .club win its new gTLD for $[censored]

As we reported earlier in the week, .CLUB Domains was one of the first companies to win its new gTLD auction and now the company has published a short video of the moment the auction closed.

The first reaction of CEO Colin Campbell is to put out a press release announcing the win, followed by calling the lawyers, which I think we can all agree is the Natural Order for all things.
Sadly, because winning bids are supposed to be confidential, the company has bleeped out references to the amount it paid and blurred a laptop screen in shot, lest CSI:Miami’s cyberpunks are watching.

Six private new gTLD auctions raise $9m

We now know (roughly) how much a new gTLD is worth.
The new gTLD contention sets for .club, .college, .luxury, .photography, .red, and .vote have been settled in a series of auctions this week that raised over $9 million.
That’s an average price of $1.5 million per string.
Writing on CircleID, Innovative Auctions project director Sheel Mohnot confirmed that the withdrawal of Donuts’ application for .vote was a result of losing the auction.
We also already know that .CLUB Domains won its auction.
But Mohnot did not reveal the winners of the other four auctions, each of which was a two-way fight between Donuts and one rival. ICANN’s web site does not yet reflect any other withdrawals.
His article does, however, quote Top Level Design and Luxury Holdings, which applied for .photography and .luxury respectively, as saying they were happy with the outcome.
Assuming they won too (which is of course not certain) that would mean Donuts lost at least four of the six auctions.
Donuts had originally submitted 63 strings to auction, but they could of course only go ahead if all of its competitors agreed to participate.
One wonders if the company submitted its lowest-value strings first in order to build up its war chest for future auctions. A good chunk of the $9 million raised will have flowed straight into its coffers.

Private auction settles .club fight

.CLUB Domains has won the right to launch the .club gTLD at a private auction against two other applicants, according to an announcement from the company.
The company, chiefed by Tucows and Hostopia founder Colin Campbell, also said it has raised $7 million to bring the TLD to market.
Its two rivals for the string were portfolio applicants Donuts and Merchant Law Group. The auction was designed by Cramton Associates and managed by Innovative Auctions of Hong Kong.
Neither competing applicant has had their withdrawals, assuming they’ve been submitted, processed by ICANN yet.
None of the applications were subject to formal objections or Governmental Advisory Committee meddling, giving the successful bidder a relatively clear run at delegation and launch.
.CLUB Domains said in a press release:

Domains like www.golf.club, www.poker.club, and www.book.club should hit the market in late 2013 or early 2014. In addition to acting as the worldwide .CLUB registry, the company has plans to offer .CLUB domain name registrants a web and mobile social platform designed specifically for member engagement and management, making it easy for clubs of any kind to establish themselves on the internet.

According to its application, the registry plans to target:

1. Social Clubs, 2. Sporting Clubs 3. Special Interest/Hobby Clubs, 4. Country Clubs 5. Buying Clubs, 6. Fraternities and Sororities, 7. Personal Clubs, 8. Professional Clubs, 9.School Clubs, 10. Service Clubs, and 11. Night Clubs.

That said, .CLUB does not plan to implement any registration restrictions; .club will be completely open.
The applicant has chosen Neustar to provide its back-end registry.

Tucows co-founder takes hard line on .club gTLD

.CLUB Domains LLC says it has secured funding for its .club generic top-level domain application, and says it is ready to go to an ICANN auction if necessary.
CEO Colin Campbell, a Tucows co-founder, blogged today that the funding deal comes along with “contingent financing… to ensure the company wins the top level domain in an auction.”
Apparently a few other companies have privately revealed that they are also applying for .club, but .CLUB Domains claims that it has no intention of negotiating with them. Campbell wrote:

Unfortunately ICANN’s process has encouraged some speculators to apply for the gTLD with no intention of actually running the top level domain but simply negotiating with legitimate operators. We have been approached by a number of companies who are applying for .Club. Our belief is that is best not to negotiate with these companies or individuals but win the name through an open and fair auction process.

This is a prime example of why revealing new gTLD plans before April 12 may not be the best business strategy — they invite competition from insiders who want a piece of your action.
Whether .CLUB Domains’s hard-line stance on competing applications will help reduce the field for .club — or whether rivals will try to call its bluff — remains to be seen.