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Fiddy drops da C-bomb at .club launch party

Curtis ’50 Cent’ Jackson accidentally supported “.com” while he was endorsing da new .club gTLD at a launch party at a New York nightclub last night.

As previously reported, Fiddy is da first significant celebrity endorser of a new gTLD. He’s being paid to use 50inda.club, a web site developed by .CLUB Domains, as his new social media hub.

“In Da Club” was of course his breakthrough hit, in 2003.

He showed up at da Tao nightclub in New York — which had been rebranded “.CLUB” for one night only — last night for about 90 minutes in order to meet fans and pose for selfies, etc.

I was there. As disclosure, .CLUB had paid for my airfare from London, a night in a hotel, and copious amounts of alcohol.

I didn’t attempt to get into da roped-off VIP area where Fiddy was being held, but I gather that da bouncers guarding it were somewhat selective in who he got to meet.

He also publicly spoke, alongside .CLUB’s CEO Colin Campbell and CMO Jeff Sass, for about 30 seconds, in order to provide his official endorsement of da new gTLD.

Da problem was that during his brief address he referred to his support for “.com”, which is a little bit like a celebrity being paid to endorse Pepsi referring to how much he loves Coke.

Probably just a Freudian slip. We’ve all done it.

Unfortunately, I can’t give you da full quote just yet. It was quite noisy in there, and I’d consumed quite a bit of Cristal with diamond flakes floating in it. But a lot of people who videoed da address on their phones tell me it will be on YouTube shortly.

Fortunately for .CLUB, I don’t think what he said matters that much.

What matters is how frequently his people link to his new .club domain on his social media channels, how much mainstream media coverage his endorsement generates, and how many people register .club domains as a result.

Getting Fiddy as an anchor tenant will not have come cheap — my guess, and it is just a guess, is that da deal is costing .CLUB high six figures at least — so da company will have to sell a lot of domains to make it pay off.

UPDATE May 26: Here’s .CLUB’s video of da event. Fiddy says he’s very excited to launch his “50 in da .com club”. He later gets it right, referring to “.club” more than once.

.club pips .berlin to #2 spot

.CLUB Domains moved into the number two spot on the new gTLD league table overnight, but its growth appears to be slowing.

In today’s zone files, .club has 47,362 domains under management, having added 734 on Sunday; .berlin stood at 47,243, having added 33 yesterday.

.guru still leads with 56,813 names.

Sunday is typically a slow day for domain registrations across the industry, but .club’s growth does appear to be slowing compared to its first few days of general availability, regardless.

It saw 1,141 net new names on Friday and 1,351 on Saturday. The previous Friday and Saturday adds were at 4,904 and 3,828.

It’s difficult to get a comprehensive picture of daily growth due to the registry missing a few days of zone files last week.

.club misses first target but hopes to be #1 new gTLD “within days”

.CLUB Domains failed to overtake .guru in its first week of general availability as promised, but the company is nevertheless upbeat about taking the number one spot “within days”.

The last zone file available for .club shows 41,203 names, but that’s the May 14 file. The company, or its back-end, has been having trouble keeping its zone file current in the ICANN system this week.

That was an increase of of 10,523 over five days, or 2,104 per day on average.

As of 1500 UTC yesterday, the company reckoned it had 44,450 sales.

That would still place it at #3 in the league table behind .guru with 56,097 (up 200 names today) and .berlin with 47,079 (up 60 names).

If the growth rates stay roughly the same, .club may well overtake .guru in less than a week.

CEO Colin Campbell told us in March that “I firmly believe that .CLUB will exceed all other new generic top level domains in the first week of launch in registrations and overtake .GURU as the leader.”

The company is hosting a party in New York with celebrity endorser 50 Cent next Thursday (disclosure: I’m attending on .CLUB’s dime) which may or may not lead to a spike.

Best anchor tenant ever? 50 Cent to use a .club

The American rapper Curtis ’50 Cent’ Jackson has become the first big-name celebrity to get in on the new gTLD game, announcing today that he’s launching a fan site on a .club domain.

He’ll launch 50inda.club at a .CLUB Domains launch event in New York on May 22, the registry has just announced.

‘In Da Club’ was the name of his breakthrough single in 2003.

A quote in a press release, attributed to Jackson, said:

As I prepare to launch `Animal Ambition’ on June 3 and my new drama `Power’ on Starz, the timing was right to give my fans a central web location to stay on top of all my latest news and social updates. I like to stay on the cutting edge, and 50inda.club represents the new wave of Internet names that actually mean something to me and my fans.

Fiddy has 7.41 million Twitter followers. That’s the kind of social media exposure not many other — probably no other — new gTLD operators have managed to achieve to date.

This, in my view, is a huge coup and is exactly the kind of thing new gTLDs need to be doing to get the word out about new gTLDs.

.club on track to topple .guru?

.CLUB Domains sold an additional 4,904 domain names on its second day — its first full day — of general availability, taking it into the top five new gTLD registries by volume.

The zone started today with 30,680 names, compared to sixth-place .email’s 28,127.

I noted yesterday that in order for .club to hit its target of beating leader .guru to the top spot in the first week, .club would have to move something like 4,500 names per day all week.

While today’s numbers are certainly in line with that target, I doubt .club will hit the number one spot by next Thursday.

Growth typically tails off shortly after general availability begins, and weekends are slow days, generally, for domain name registrations.

The best-performing new gTLDs to date generally add a net couple hundred names per day.