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.CO sunrise sees gaming attempts

.CO Internet has published a list of over 1,500 domains that were rejected during its two-month-long trademark-protection sunrise period for the .co namespace.

While the document does not break down the reasons why each name was rejected, it appears to list some attempts to game the system by registering non-existent trademarks or trademarks belonging to other entities.

It’s a 48-page document, compiled by Deloitte, but the range of rejected domains can be illustrated without leaving the C’s.

Names that were applied for and rejected despite being household names include the likes of circuitcity.co, compusa.co, comet.co and currys.co, all electronics retailers, and chevrolet.co.

Since these are names for which trademarks certainly do exist, I’m drawing the conclusion that the sunrise applicant was not the owner of the trademark.

There were also attempts to register personal names, such as christopher.co and courtney.co, as well as geographical terms, such as coventry.co, cleveland.co and chennai.co.

One wildly optimistic applicant even took a chance on colombia.co.

Some applicants went after the .co variants of popular .com web sites, such as chucknorrisfacts.co and collegehumor.co.

In terms of generic terms, applications were rejected for the likes of coffeehouse.co and countrymusic.co.

All of these names, and 1,500 more from the list, will be released back into the landrush period, in which anybody can attempt to register them, a few hours from now.

The recently extended landrush period ends this Friday. General availability begins next week.

Hat tip to Key-Systems, which released the list earlier today.

Which top brands turned down their .co domains?

Playboy, Pepsi and Pizza Hut are among 17 of the world’s top 100 brands that did not use the .co sunrise period to register their trademarks as .co domain names.

This is effectively the first empirical data we have to judge the demand for a Globally Protected Marks List along the lines of that which ICANN was toying with for its new TLD program.

.CO Internet, the registry operator behind the newly liberalized Colombian top-level domain, chose to implement a Specially Protected Marks List as one of several IP-protection mechanisms.

The list, maintained by Deloitte, comprises the 100 trademarks thought to be the most valuable, and the most rigorously defended, on the internet.

All of these marks, which include some generic dictionary words, are classified as registry reserved and will be impossible to register unless you are the trademark owner.

Yet 83 of the companies on the list chose to register their names in the .co sunrise anyway.

This may show that famous brands are more interested in owning a name that resolves, rather than merely defensively registering in order to keep their marks out of the hands of cybersquatters.

I can only speculate as to why these 83 chose to participate in the sunrise.

Two obvious reasons are the need to establish a Colombian presence on the internet, and the desire to capture any typo traffic from people miskeying “.com”.

For both these reasons, the data is probably not a reliable indicator of how these companies would act during a generic TLD sunrise.

Of the 100 marks on the Deloitte list, these are the 17 that have so far chosen not to acquire their domains:

Accenture, Accor, Armani, Blackberry, BMW, Carrefour, Dell, Fedex, Ferrari, General Electric, Nivea, Pedigree, Pepsi, Pizza Hut, Playboy, Prada, Reebok, Sanyo, SAP, Sheraton, Tiffany and Total.

Because these are registry-reserved names, there’s no danger of cybersquatters picking them up when .co goes to general availability in a little under 11 days.

UPDATE 2010-07-13: See the comment from .CO Internet below. It seems the SPM list is not as useful for brand holders as I had thought.

.CO landrushers will be able to apply for trademark rejects

The landrush for .co domains will be extended by three days, to give people a chance to apply for strings that were rejected during the sunrise period, according to a registrar.

Key-Systems posted the news to its Facebook page earlier, but the .CO web site has yet to be updated with the same info.

The registrar said that the landrush, in which registrants apply for premium, non-trademarked strings, will now end on Friday, July 16 at 1600 UTC.

It also raised the prospect of a mini-spike in landrush applications in the last few days of the period.

Key-Systems said that domains covered by invalid sunrise applications – claimed trademarks which were rejected for one reason or another – will come up for grabs on July 12.

The list of such names, which could disclose the kind of bogus trademark claims made by those trying to game the system, will make very interesting reading. It’s due to be published July 10.

Twitter registers t.co for URL shortener

Twitter has registered the domain name t.co, to use as a secure URL shortener.

Just minutes ago, t.co started resolving to a page containing this text:

Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting tweets.

The page links to a FAQ describing its current URL shortener, twt.tl.

Whois.co shows it’s registered as part of .CO Internet’s Founders’ Program, the scheme the Colombian registry put in place to plug its upcoming launch.

Under this program, companies can partner with .CO to get a free premium .co domain if they commit to promote it.

TechCrunch was previously the highest-profile site to join the program, when it registered disrupt.co.

I would say getting Twitter on board definitely beats that deal.

.CO Internet is also currently auctioning e.co for charity. Bids have already reached $24,000.

UPDATE: Twitter published a blog post on the launch. I guess they beat me by about three minutes.

“When this is rolled out more broadly to users this summer, all links shared on Twitter.com or third-party apps will be wrapped with a t.co URL,” the firm says.

Probably too soon to say for sure, but it looks like Bit.ly is kinda screwed.

Charity e.co auction kicks off with $10k bid

Kevin Murphy, June 7, 2010, Domain Sales

The four-day auction of the domain name e.co started less than an hour ago at Sedo, and it has already attracted a five-figure bid.

.CO Internet, the Colombian firm behind the newly liberalized .co ccTLD namespace, is using the auction to plug its upcoming landrush, which kicks off June 20.

Juan Diego Calle, CEO of the registry, previously said e.co is “perhaps the shortest, most memorable digital brand in the world”.

Proceeds from the sale will be donated to the charity of the winning bidder’s choosing.

Due to the high-profile nature of the auction, wannabe bidders have to fill out an application form before posting their bids.

The bidding will conclude during a live event at the Internet Week show in New York this Thursday.