T.co to be ubiquitous by Christmas

Twitter is planning on rolling out its t.co URL shortening service to all users by the end of the year, according to a company mailshot this week.
The company received the uber-short domain as part of .CO Internet’s Founders Program, probably the new registry’s biggest marketing coup to date.
Twitter intends to wrap all links inside shortened t.co URLs, and will check their intended destination pages against a list of known malware sites before users are forwarded.
Twitter told users in an email:

You will start seeing these links on certain accounts that have opted-in to the service; we expect to roll this out to all users by the end of the year. When this happens, all links shared on Twitter.com or third-party apps will be wrapped with a t.co URL.

For the branding of the .co namespace, this is obviously good news. Twitter handles something like 65 million tweets per day, many of which contain links. All will now carry the .co domain.

.CO landrush auctions raise over $50k so far

The ongoing .co landrush auctions have fetched well over $50,000 in sales so far, according to stats released by the registry, .CO Internet, today.
Perhaps unsurprisingly, the biggest price tag among the 24 closed auctions is attached to a typo – 163.co went for $5,778. The .com equivalent is a Chinese portal with hundreds of millions of visitors.
The registry has not released any figures for adult-oriented domains, or any domains that look like they might have UDRP issues (why are these being sold?), so the list is far from complete.

163.co – $5,778
cityjobs.co – $4,600
dedicated.co – $3,600
airporttransfers.co – $3,200
christchurch.co – $3,100
boaterexam.co – $2,550
economist.co – $2,550
center.co – $2,150
globo.co – $2,050
exchangerates.co – $2,050
bonus.co – $2,000
customer.co – $1,550
abel.co – $1,470
communicate.co – $1,350
addiction.co – $1,300
elevator.co – $1,251
acid.co – $1,250
herbal.co – $1,201
duo.co – $1,161
cycles.co – $1,150
desi.co – $1,060
developers.co – $1,001
baker.co – $1,000
ace.co – $1,000

I’m told that the many of the “hotter” auctions are still open. Rules state that any new bid extends the auction by 24 hours. This could go on for a while yet.

Domainers get love, but no refunds for .co cybersquatters

.CO Internet has ramped up its anti-cybersquatter messaging, promising no refunds for trademark-infringing .co registrants, no matter how much they paid for their domains.
An “Open Letter to .co Domain Registrants”, published by the company yesterday, also contains a shout-out to domainers, which I think may be a first from a domain registry.
The letter points out, as I have previously, that .co is subject to the UDRP on the same terms as other TLDs including .com.

The outcome of a UDRP proceeding is binding, and no refunds will be given under any circumstances — regardless of how much money you may have paid to secure the domain; whether the domain was acquired directly via a domain registrar or through a domain auction venue; and whether you were unaware that you had infringed on someone else’s rights.

There’s similar text on the front page of COauctions.com, where the registry is currently auctioning off contested landrush applications.
Is this just a matter of legal ass-covering? Or are there some gray-area domains in the landrush auction?
Despite all the promotional work the registry performed in the run-up to general availability, there are still plenty of people who seemed to believe .co represented new, lawless territory.
The letter ends with the statement that “.CO Internet is committed to protecting the rights of brand owners, domain investors, and end users.”
Domainers getting some love in the same breath as brand owners is not something you hear every day, particularly from registries.

.CO landrush auctions kick off today

.CO Internet has today started auctioning off domain names that had multiple applicants during the .co landrush earlier this summer.
According to the company, over 2,500 names will be auctioned over the next four weeks. The top three most-contested names were Slots.co, Insure.co and Denver.co.

Other notable .CO domain names up for auction include Mexi.co, America.co, Betting.co, Vitamins.co, UsedCars.co, Happy.co, Ebook.co and Jackpot.co.

Registrants who applied for one of the contested domains need to sign up at www.COauctions.co.
There have been almost 410,000 .co registrations since the Colombian country-code domain was opened up to international registrants last month.
So far, the biggest seller has been o.co, sold to Overstock for $350,000.
Given that slots.com sold for $5.5 million, it seems likely that slots.co could fetch something in five figures or beyond.

Yes, .co domains are subject to the UDRP

I’ve been getting a fair bit of search traffic over the last few days from people evidently wondering whether .co domain names are subject to the same UDRP rules as .com, so I thought I’d answer the question directly.
Yes, they are.
For avoidance of doubt, I’ve just talked to .CO Internet’s director of marketing, Lori Anne Wardi, who had just talked to the registry’s policy people.
She told me that .co domains are subject to the exact same ICANN UDRP as .com.
If you’re a .co registrant, you’re bound to the policy the same as you are in .com. If you’re a trademark holder, you file a complaint in the same way.
The only difference at the moment is that .CO Internet has contracted with only one UDRP provider, WIPO, but Wardi said that more providers may be signed up in future.

Cybersquatters already hitting .co

Just over 24 hours after the general availability launch of the .co top-level domain, the secondary market is already beginning to fill up with dodgy domains.
Aftermarkets including Go Daddy and Sedo are currently listing some names that are unarguably typosquats of famous brands, and plenty more that very probably wouldn’t beat a UDRP complaint.
Go Daddy Auctions currently has almost 200 .co domains listed, Sedo over 500. Of those, I managed to find a few dozen dubious registrations, mostly on Go Daddy.
It beggars belief that, with millions of decent greenfield domains available, somebody had the failure of imagination to register wwwgoole.co. But they did. It’s currently listed on Sedo.
Other probable typosquats found on Sedo this evening include yahhoo.co, listed with a £10,000 price tag, as well as yayoo.co, geogle.co and barclys.co.
Go Daddy has listed some more obvious brands: poptarts.co and tostitos.co for the foodies, sanfranciscogiants.co, washingtonnationals.co and seattlemariners.co for the American football baseball fans.
Somebody who pays way too much attention to Rick Schwartz registered bpoilspill.co for the quick flip.
Cartoon characters for sale include mariobros.co and goofy.co. Celebrities duncanbannatyne.co and mikeposner.co both get squatted.
Yahoo, Apple, Facebook and Microsoft all get targeted, with yahoomaps.co, iphonedeals.co, facebookme.co and bingsearch.co all receiving price tags between $5,000 and $50,000.
For the Brits, centerparcs.co, virginuk.co and bbciplayer.co are also all up for auction.
Bear in mind that these are just the domains that have been registered and listed for auction in the first 24 hours. There’ll be plenty more not yet on the market.
I’d estimate about 5% to 10% of Go Daddy’s .co auctions are currently UDRP fodder.
This is why trademark holders hate new TLDs.

The .CO launch, by the numbers

The .co top-level domain is now live and open for general registrations, following a well-planned and self-evidently successful launch period.
The TLD is the country-code for Colombia, but it’s being sold as a generic alternative to .com by .CO Internet.
Here’s the story of the launch, explained with numbers:

27,000 – approximate number of active .com.co registrations made before the start of 2010, under the previous, much more restrictive regime (source).
5,000 – roughly how many of these .com.co registrants chose to participate in sunrise grandfathering, which would allow them to grab the equivalent .co domain before anybody else (source).
100 – number of brands on .CO Internet’s Specially Protected Marks List. These 100 companies, selected by Deloitte, had their brands placed on a registry-reserved list during the launch period.
83 – brands on the SPML who had chosen to register their .co names by the time the sunrise closed (source). Companies on the SPML who continue to decline their domain will see their brand released back into the pool.
10 – registrars initially approved to take .co registrations. Many more companies are selling the domains, but they’re all acting as resellers for these 10. More registrars will be approved in future.
225 to 335 – price in US dollars of a sunrise registration for trademark holders (source).
11,000 – approximate number of sunrise registrations
1,500 – approximate number of rejected sunrise applications (source)
27,905 – applications made during the landrush (source)
451 – landrush applicants applying for 10 or more domains
2,523 – domains receiving more than one landrush application. These domains will now be offered at auction. (source)
133 – number of countries where landrush applicants resided
350– Fortune 500 companies that have registered their trademarks under .co as of today
81,000 – the price in US dollars of the first .co domain to be auctioned, the single-letter e.co. The domain sold on Sedo to Bookmarks.com on June 10 (source)
350,000 – price in US dollars of the biggest seller to date, the single-letter o.co. The domain was sold to Overstock.com, directly by the registry, earlier this week. (source)
91,613 – registrations in the first 12 minutes of general availability, which started at 6pm UTC yesterday. (source)
216,159 – currently active registrations as of 10am UTC today, 16 hours into general availability (source)
? – number of .co domains still active July 22, 2011.

Have I missed anything? Let me know in the comments and I’ll add your data to the list.

.CO sunrise sees gaming attempts

.CO Internet has published a list of over 1,500 domains that were rejected during its two-month-long trademark-protection sunrise period for the .co namespace.
While the document does not break down the reasons why each name was rejected, it appears to list some attempts to game the system by registering non-existent trademarks or trademarks belonging to other entities.
It’s a 48-page document, compiled by Deloitte, but the range of rejected domains can be illustrated without leaving the C’s.
Names that were applied for and rejected despite being household names include the likes of circuitcity.co, compusa.co, comet.co and currys.co, all electronics retailers, and chevrolet.co.
Since these are names for which trademarks certainly do exist, I’m drawing the conclusion that the sunrise applicant was not the owner of the trademark.
There were also attempts to register personal names, such as christopher.co and courtney.co, as well as geographical terms, such as coventry.co, cleveland.co and chennai.co.
One wildly optimistic applicant even took a chance on colombia.co.
Some applicants went after the .co variants of popular .com web sites, such as chucknorrisfacts.co and collegehumor.co.
In terms of generic terms, applications were rejected for the likes of coffeehouse.co and countrymusic.co.
All of these names, and 1,500 more from the list, will be released back into the landrush period, in which anybody can attempt to register them, a few hours from now.
The recently extended landrush period ends this Friday. General availability begins next week.
Hat tip to Key-Systems, which released the list earlier today.

Which top brands turned down their .co domains?

Playboy, Pepsi and Pizza Hut are among 17 of the world’s top 100 brands that did not use the .co sunrise period to register their trademarks as .co domain names.
This is effectively the first empirical data we have to judge the demand for a Globally Protected Marks List along the lines of that which ICANN was toying with for its new TLD program.
.CO Internet, the registry operator behind the newly liberalized Colombian top-level domain, chose to implement a Specially Protected Marks List as one of several IP-protection mechanisms.
The list, maintained by Deloitte, comprises the 100 trademarks thought to be the most valuable, and the most rigorously defended, on the internet.
All of these marks, which include some generic dictionary words, are classified as registry reserved and will be impossible to register unless you are the trademark owner.
Yet 83 of the companies on the list chose to register their names in the .co sunrise anyway.
This may show that famous brands are more interested in owning a name that resolves, rather than merely defensively registering in order to keep their marks out of the hands of cybersquatters.
I can only speculate as to why these 83 chose to participate in the sunrise.
Two obvious reasons are the need to establish a Colombian presence on the internet, and the desire to capture any typo traffic from people miskeying “.com”.
For both these reasons, the data is probably not a reliable indicator of how these companies would act during a generic TLD sunrise.
Of the 100 marks on the Deloitte list, these are the 17 that have so far chosen not to acquire their domains:

Accenture, Accor, Armani, Blackberry, BMW, Carrefour, Dell, Fedex, Ferrari, General Electric, Nivea, Pedigree, Pepsi, Pizza Hut, Playboy, Prada, Reebok, Sanyo, SAP, Sheraton, Tiffany and Total.

Because these are registry-reserved names, there’s no danger of cybersquatters picking them up when .co goes to general availability in a little under 11 days.
UPDATE 2010-07-13: See the comment from .CO Internet below. It seems the SPM list is not as useful for brand holders as I had thought.

.CO landrushers will be able to apply for trademark rejects

The landrush for .co domains will be extended by three days, to give people a chance to apply for strings that were rejected during the sunrise period, according to a registrar.
Key-Systems posted the news to its Facebook page earlier, but the .CO web site has yet to be updated with the same info.
The registrar said that the landrush, in which registrants apply for premium, non-trademarked strings, will now end on Friday, July 16 at 1600 UTC.
It also raised the prospect of a mini-spike in landrush applications in the last few days of the period.
Key-Systems said that domains covered by invalid sunrise applications – claimed trademarks which were rejected for one reason or another – will come up for grabs on July 12.
The list of such names, which could disclose the kind of bogus trademark claims made by those trying to game the system, will make very interesting reading. It’s due to be published July 10.