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Twitter registers t.co for URL shortener

Twitter has registered the domain name t.co, to use as a secure URL shortener.

Just minutes ago, t.co started resolving to a page containing this text:

Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting tweets.

The page links to a FAQ describing its current URL shortener, twt.tl.

Whois.co shows it’s registered as part of .CO Internet’s Founders’ Program, the scheme the Colombian registry put in place to plug its upcoming launch.

Under this program, companies can partner with .CO to get a free premium .co domain if they commit to promote it.

TechCrunch was previously the highest-profile site to join the program, when it registered disrupt.co.

I would say getting Twitter on board definitely beats that deal.

.CO Internet is also currently auctioning e.co for charity. Bids have already reached $24,000.

UPDATE: Twitter published a blog post on the launch. I guess they beat me by about three minutes.

“When this is rolled out more broadly to users this summer, all links shared on Twitter.com or third-party apps will be wrapped with a t.co URL,” the firm says.

Probably too soon to say for sure, but it looks like Bit.ly is kinda screwed.

Charity e.co auction kicks off with $10k bid

Kevin Murphy, June 7, 2010, Domain Sales

The four-day auction of the domain name e.co started less than an hour ago at Sedo, and it has already attracted a five-figure bid.

.CO Internet, the Colombian firm behind the newly liberalized .co ccTLD namespace, is using the auction to plug its upcoming landrush, which kicks off June 20.

Juan Diego Calle, CEO of the registry, previously said e.co is “perhaps the shortest, most memorable digital brand in the world”.

Proceeds from the sale will be donated to the charity of the winning bidder’s choosing.

Due to the high-profile nature of the auction, wannabe bidders have to fill out an application form before posting their bids.

The bidding will conclude during a live event at the Internet Week show in New York this Thursday.

E.co up for charity auction at Sedo

Kevin Murphy, May 26, 2010, Domain Sales

Sedo is to host a charity auction for the domain name e.co, under a deal with .CO Internet, manager of the newly relaunched Colombian ccTLD.

The auction will run from June 7 to June 10, with the final hour hosted live at the Internet Week show in New York, simultaneously webcast to the Internet Retailer and TRAFFIC conferences.

The winner of the auction gets to choose which charity the sale price is donated to.

Juan Diego Calle, CEO of the registry, said e.co is “perhaps the shortest, most memorable digital brand in the world”, which is hard to argue with.

You’ve got to hand it to .CO Internet, and to its PR outfit BM, they’re doing a hell of a job keeping the pre-launch .co buzz going. New TLD applicants take note.

Could we see seven figures? It seems quite possible.

Let’s hope the winning bidder throws the money at a worthy cause and doesn’t blow it on a donkey sanctuary or something.

.CO Internet scores TechCrunch marketing coup with Disrupt.co

The newly relaunched .co domain has won itself a whole bunch of free publicity by signing up TechCrunch to its Founders Program.

The tech news blog will use the domain Disrupt.co as part of its startup conference of the same name that kicks off today.

The web site will host “Startup Battlefield”, a competition during TechCrunch Disrupt for new companies and services.

.CO Internet is marketing Colombia’s .co ccTLD as a generic. The launch is currently in its trademark sunrise period, with registrations opening to other registrants next month.

Its Founders Program is a marketing scheme designed to get the word out about the availability of .co domains. Few partners could be as useful to this end as TechCrunch.

Founders get a free premium domain if they promise to promote it properly. CO Internet is still looking for more partners, with applications closing June 15.

I expect disrupt.com, currently parked, will also be getting a lot of traffic today.

.co enters pricey global sunrise

Kevin Murphy, April 26, 2010, Domain Registries

Trademark holders can from today apply for their brands as .co domain names, even if they do not do business in Colombia.

The second stage of .CO Internet’s sunrise period allows owners of non-Colombian trademarks to apply for their domains through one of 10 chosen launch registrars.

Prices vary from $225 with OpenSRS to $335 through Dotster, with most deals comprising non-refundable application fees plus first-year registration. Go Daddy is charging $299.99 and Network Solutions is charging $279.99.

With the possible exception of .xxx, I’ve got a suspicion that this could be one of the last “generic” TLD launches with such expensive sunrise periods.

It’s quite possible there could be pricing pressure if ICANN quickly approves a few hundred new gTLDs next year. If each charges ~$300 for a pre-launch, it could cause some some registrants to rethink their defensive registration strategies.

The .co sunrise ends June 10. General availability begins July 20.

Deloitte brand list encourages UDRP claims

Kevin Murphy, March 31, 2010, Domain Policy

The number of UDRP claims a company files will help it qualify for a list of 100 brands that qualify for special protection in new gTLD launches.

Deloitte’s new brand list, expected to be published within a week, was created in response to ICANN’s call for a “globally protected marks list” or GPML, that new gTLDs can use in their sunrise periods.

The number of times a brand has been subject to a UDRP complaint is one of four criteria Deloitte is using for inclusion on the list.

.CO Internet, manager of the newly relaunched .co ccTLD, is already using the list in its sunrise period, referring to it as a “Specially Protected Marks” list.

Deloitte is more cautious, pointing out that while it was designed to fulfil some of the objectives of the ICANN GPML, it is not “the” GPML.

The company says: “the list published by Deloitte specifically intends to provide a fair view on which brands stand out in the safeguarding and enforcement of rights in the context of domain names.”

To make it onto the list, brands are assessed on these criteria: the web site’s ranking, the number of trademarks registered worldwide, whether the brand has participated in a previous sunrise, and how often the brand is cybersquatted.

For this last criterion: “Deloitte has reviewed in particular how many times a certain trademark has been invoked in the context of domain name dispute resolution proceedings, in particular in UDRP.”