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dotFree to allow pre-registrations October 1

Kevin Murphy, September 8, 2010, Domain Registries

The dotFree Group, which plans to apply for the top-level domain .free, plans to start allowing pre-registrations from October 1, this year.

While .xxx has had an open pre-registration period for years, I believe .free is the first of the next round of new TLD applicants to offer a similar pre-launch phase.

It would be well over a year from now before .free would be able to actually start taking live registrations, assuming its application was even successful.

The Czech company has just relaunched its web site with a new look and new information. It appears to be closely modelled on the .CO Internet site, even copying big chunks of text in some cases.

It also includes a page targeting registrars, containing this text:

How much do I earn for every free registered .FREE domain?

We plan to pay each reseller $0.05 for every .FREE domain name which was referred to us. The definitive reseller commission is still under review.

Now there’s a way to get Go Daddy beating down your door.

It’s not much of an incentive, and it suggests that dotFree isn’t planning on targeting a traditional registrar channel, at least as far as the free .free domains go.

If you can make a recurring $10 mark-up (my estimate) on a .co domain, or a one-off $0.05 on a .free, which TLD would get your store-front real estate?

However, as I’ve previously reported, not all .free domains will be free, so there may yet be opportunities for the ICANN-accredited registrar market.

.CO landrush auctions top $1 million

Kevin Murphy, September 8, 2010, Domain Sales

According to my calculations, the total value of announced .co landrush auction sales has now topped $1 million, helped in part by the recent sale of Aspen.co for $22,500.

I’m currently aware of over 250 reported sales from the official registry auction, which is only about 10% of the total number of contested landrush applications.

These domains fetched a total of $1,125,932. The average sales price is over $4,400.

Here’s a list of the 30-odd most recently reported sales.

aspen.co – $22,500
myhealth.co – $18,500
allergy.co – $16,286
jackpot.co – $12,500
locksmith.co – $10,000
zoom.co – $10,000
breckenridge.co – $8,499
mall.co – $8,350
see.co – $8,300
pens.co – $8,200
fairfield.co – $7,210
groceries.co – $6,600
assessment.co – $6,437
backup.co – $6,310
llc.co – $5,200
mylawyer.co – $5,100
apparel.co – $4,782
america.co – $4,050
continental.co – $3,972
mark.co – $3,900
cheapinsurance.co – $3,600
steamboat.co – $3,600
motivate.co – $3,500
rooms.co – $3,175
jewellery.co – $3,162
honey.co – $3,150
handbag.co – $3,100
cooks.co – $3,090
cola.co – $2,900
travels.co – $2,830
neem.co – $2,800
rafting.co – $2,600

.CO Internet does not disclose the sales of domains with “adult” themes, but its possible to infer from Whois data some of the domains that it probably auctioned.

.CO landrush auctions could top $10 million

Kevin Murphy, September 2, 2010, Domain Sales

The ongoing .co landrush auctions could finish up raising more than $10 million for .CO Internet, according to some quick back-of-the-envelope calculations.

My spreadsheet of reported landrush auction sales currently has 194 rows, based on registry reports and the odd unreported sale that Mike Berkens has been able to dig up.

These sales total $869,599, for an average of $4,482 per domain. Multiply that average by 2,523, which is the number of domains that were originally headed to auction, and you get to $11.3 million.

That may well be an unreliable estimate, of course, for any number of reasons.

For instance, .CO Internet is not reporting sales of porn-themed domains, or domains that may have UDRP issues. These domains could possibly have lower average sales prices.

The registry may also not be reporting other results, such as auctions that wound up with only one bidder for whatever reason, which could also drag down the average.

However, it seems that so far UDRP-risky domains or typos of popular generic domains (such as some of the typos of numerical .coms popular in Asia) have been among the big hitters.

AutoGlass.co, for example, appears to have slipped under the registry’s radar, and has been reported sold for $53,000. AutoGlass is a well-known brand here in the UK. I’ll be interested in seeing who bought it.

If these big prices hold true for other unreported sales of domains with possible trademark issues it could actually raise the average sales price.

Either way, it’s clearly been a successful auction so far.

T.co to be ubiquitous by Christmas

Kevin Murphy, September 2, 2010, Domain Registries

Twitter is planning on rolling out its t.co URL shortening service to all users by the end of the year, according to a company mailshot this week.

The company received the uber-short domain as part of .CO Internet’s Founders Program, probably the new registry’s biggest marketing coup to date.

Twitter intends to wrap all links inside shortened t.co URLs, and will check their intended destination pages against a list of known malware sites before users are forwarded.

Twitter told users in an email:

You will start seeing these links on certain accounts that have opted-in to the service; we expect to roll this out to all users by the end of the year. When this happens, all links shared on Twitter.com or third-party apps will be wrapped with a t.co URL.

For the branding of the .co namespace, this is obviously good news. Twitter handles something like 65 million tweets per day, many of which contain links. All will now carry the .co domain.

.CO landrush auctions raise over $50k so far

Kevin Murphy, August 22, 2010, Domain Sales

The ongoing .co landrush auctions have fetched well over $50,000 in sales so far, according to stats released by the registry, .CO Internet, today.

Perhaps unsurprisingly, the biggest price tag among the 24 closed auctions is attached to a typo – 163.co went for $5,778. The .com equivalent is a Chinese portal with hundreds of millions of visitors.

The registry has not released any figures for adult-oriented domains, or any domains that look like they might have UDRP issues (why are these being sold?), so the list is far from complete.

163.co – $5,778
cityjobs.co – $4,600
dedicated.co – $3,600
airporttransfers.co – $3,200
christchurch.co – $3,100
boaterexam.co – $2,550
economist.co – $2,550
center.co – $2,150
globo.co – $2,050
exchangerates.co – $2,050
bonus.co – $2,000
customer.co – $1,550
abel.co – $1,470
communicate.co – $1,350
addiction.co – $1,300
elevator.co – $1,251
acid.co – $1,250
herbal.co – $1,201
duo.co – $1,161
cycles.co – $1,150
desi.co – $1,060
developers.co – $1,001
baker.co – $1,000
ace.co – $1,000

I’m told that the many of the “hotter” auctions are still open. Rules state that any new bid extends the auction by 24 hours. This could go on for a while yet.