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The stupidest gTLD applications I’ve seen so far

Who the hell advised these guys?

Mitek USA, a maker of prefabricated building components (hinges, brackets, etc), has applied for four new generic top-level domains with the shoddiest applications I’ve seen so far.

For pretty much every question that requires any thought to answer, the company has simply replied “TLD will not be resold. Purchased for brand protection only.”

The phrase appears 13 times in each of the four applications.

The applications — for .mitek, .connectors, .sapphire (a brand) and .mii — therefore all appear to be a colossal waste of money.

With no answers to any technical questions beyond “TLD will not be resold. Purchased for brand protection only”, there’s no way they can pass the technical portion of the Initial Evaluation.

The bids, therefore, are completely useless. Even if the strings had been contended (they’re not), there’s no advantage to having a horse in the race if it’s guaranteed to fall at the first fence.

I ask again: who the hell advised these guys?