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Google to release another new gTLD next month

Kevin Murphy, November 19, 2021, Domain Registries

Google Registry is gearing up to unleash another gTLD from its stockpile of unreleased strings next month.

The gTLD is .day, one of over 100 that Google applied for in 2012 after a reported brainstorming session at the company.

According to its application:

The specialization goal of the proposed gTLD is to offer a new Internet environment that allows users to create and organize events that have or will occur on a particular day. The proposed gTLD will provide a single domain name hierarchy for Internet users globally to promote celebrations, such as a holi.day, wedding.day, or birth.day.

With that in mind, it’s difficult to see .day being a high-volume TLD along the lines of Google’s popular .app or .dev gTLDs.

While the company itself doesn’t seem to have addressed the launch publicly, it has given details to registrars and informed ICANN about its start-up dates.

It started a Qualified Launch Program program earlier this week. That’s where it gets to hand out a limited number of domains to hand-picked anchor tenants.

The sunrise period, restricted of course to trademarks, begins December 14 and ends January 24.

General availability starts January 25, according to registrars and ICANN records, with a seven-day Early Access Period during which domains can be purchased at daily-decreasing premium prices.

Full regular-price general availability begins February 1.