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Google beats Microsoft to .docs

Google and Microsoft seem to have settled their contention set for the .docs new gTLD, with Google emerging the victor.

Microsoft withdrew its application for .docs this week.

It’s not clear how the deal was made, but Google is known to have participated in private auctions for other strings.

Google Docs is of course Google’s office document service.

Microsoft also has a Docs service, a collaboration with Facebook at Docs.com, but it seems to have been in beta since April 2010 and, by the looks of the site, isn’t what you’d call a success.

Google has applied for .lol gTLD

Google is the first company to announce that it has applied for the new top-level domain .lol.

It’s one of several new gTLDs Google has applied for — including .google, .youtube and .docs — according to a blog post from chief internet evangelist Vint Cerf:

we decided to submit applications for new TLDs, which generally fall into four categories:

– Our trademarks, like .google

– Domains related to our core business, like .docs

– Domains that will improve user experience, such as .youtube, which can increase the ease with which YouTube channels and genres can be identified

– Domains we think have interesting and creative potential, such as .lol

Cerf, a former ICANN chairman, also promises “sensible rights protection mechanisms” and said that security will be a “high priority”.

The full list — and number — of Google’s applications does not seem to have been released yet.

UPDATE: According to AdAge, Google has applied for more than 50 gTLDs.