Donuts’ sold another 8,000 domains on the first day of base-price general availability of its three latest gTLDs — .church, .guide and .life.
.church was the strongest performer of the three, with 3,409 new names registered. Its total is now 4,044.
.guide added to 2,895 to total 3,386, while .life added 1,783 to wind up at 2,106.
These are not exceptional numbers for new gTLD launches but they’re pretty much par for the course with niche TLDs nowadays.
All three gTLDs were won by Donuts at auction against other applicants over the last 12 months.
ICANN has raised $14.3 million auctioning off three new gTLDs — .buy, .tech and .vip.
It was the second batch of “last resort” auctions, managed by ICANN and Power Auctions, in which the winning bids are placed in a special ICANN fund.
Notably, while Google participated in all three auctions, it failed to win any, setting a reassuring precedent for any smaller applicants that are set to face the deep-pocketed giant in future auctions.
.tech was the biggest-seller, fetching $6,760,000 after nine rounds of bidding.
The winner was Dot Tech LLC, which beat Google, Minds + Machines, Donuts, NU DOT CO, and Uniregistry.
.buy went to Amazon for $4,588,888, beating Google, Donuts and Famous Four Media. The bidding lasted seven rounds.
Finally, .vip sold to Minds + Machines for $3,000,888 after Google, Donuts, I-Registry and VIP Registry dropped out.
The prices are in the same ball-park as we’ve inferred from previous, private auctions managed by Applicant Auction (a company affiliated with Power Auctions).
That’s notable because the first last resort auction, for .信息, fetched just $600,000 when it sold to Amazon back in June.
As far as we can tell, last-resort auctions do not necessarily keep prices low, even though the losing bidders in this week’s auctions will have walked away empty-handed.
In private auctions, losers leave holding a share of the winner’s bid.
This week, most of the $14.3 million raised will go into a special ICANN fund.
Akram Atallah, president of ICANN’s Global Domains Division said in a statement:
The proceeds from these Auctions will be separated and reserved until the Board determines a plan for the appropriate use of the funds through consultation with the community. We continue to encourage parties to reach agreements amongst themselves to resolve contention.
The ICANN community has been chatting about possible uses for auction funds for years.
Ideas such as subsidizing new gTLD applicants from poorer nations in future rounds and investing in internet infrastructure in the developing world have been floated.
There’s a definite wild west flavor to today’s crop of new gTLD launches, in a week which sees no fewer than 16 strings hit general availability.
Kicking off the week, today Minds + Machines brings its first wholly-owned TLDs to market.
Following the successful launch of .london, for which M+M acts as the back-end, last week, today we see the launch of the less exciting .cooking, .country, .fishing, .horse, .rodeo, and .vodka.
Afilias’ rural-themed .organic also goes to GA today.
As does .vegas, an oddity in the geo-gTLD space as it’s a city pretty much synonymous with one vertical market, gambling. Or three vertical markets, if you include booze and prostitution.
.vegas names do not require a local presence, so I’m expecting to see gambling businesses the world over attempt to capitalize on the Vegas brand regardless of their location.
A second batch of launches is due on Wednesday September 17.
Sticking with the wild west theme, RightSide’s .republican is due to go first-come, first-served.
With a somewhat more eastern flavor, Radix Registry’s first new gTLDs — .website, .press and .host — all hit GA on the same day.
Donuts’ .loans, .life, .guide and .church all enter their standard-pricing phases, while .place and .direct enter their premium-priced Early Access Period on Wednesday too.
The European Broadcasting Union is likely to win the right to the .radio new gTLD, beating three portfolio applicants, after a favorable Community Priority Evaluation.
The main reason the EBU managed to score a passing 14 out of 16 points in the CPE is that there was no significant objection to the EBU’s bid on the public record.
The EBU managed to win, under ICANN’s complex scoring system, despite the fact that the CPE panel ruled that no one entity, not even the EBU, can claim to represent the “radio” community.
The win means that Donuts, Afilias and BRS Media, which all applied for open .radio gTLDs, will likely have to withdraw their bids and leave .radio in the hands of the EBU’s more restrictive policies.
The EBU’s bid envisages a post-registration enforcement regime, in which registrants’ web sites and Whois records are vetted to ensure they have a community “nexus” and are using their domains in the spirit of the community.
Registrants would have to provide a statement of their usage intent at the point of registration.
Domain investors are explicitly not welcome in the TLD, judging by the EBU’s application.
The EBU, as mentioned, scored 14 out of 16 points in the CPE. The threshold to pass is 14.
As I’ve been saying for years, passing a CPE should be very difficult because applicants can immediately lose two points if there’s any decent opposition to their applications.
The other three applicants for .radio could have easily beaten back the EBU had they managed to effectively organize just a single significant member of the radio community against the EBU’s bid.
However, they failed to do so.
The EBU scored the maximum of two points under the “Opposition” part of the CPE, because, in the words of the panel:
To receive the maximum score for Opposition, the application must not have received any opposition of relevance. To receive a partial score for Opposition, the application must have received opposition from, at most, one group of non-negligible size.
The application received letters of opposition, which were determined not to be relevant, as they were (1) from individuals or groups of negligible size, or (2) were not from communities either explicitly mentioned in the application nor from those with an implicit association to such communities.
Donuts, Afilias and BRS Media all submitted comments in opposition to the EBU application. As competing applicants, these submissions were (probably correctly) disregarded by the panel.
There were a small number of other objecting comments on the record that the CPE panel (again probably correctly) chose to disregard as coming from organizations of negligible size.
A third comment came from the Webcaster Alliance, a group that made a bit of a name for itself a decade ago but which today has a one-page web site that doesn’t even list its members (assuming it has any).
Attempts by BRS Media, which already runs .am and .fm, to orchestrate a campaign of opposition seem to have failed miserably.
In short, the panel’s decision that there was no relevant, on-the-record opposition seems to be on pretty safe ground.
What’s slightly disturbing about the CPE is that the panel seems to have decided that the EBU does not actually represent the radio community as described in its application.
It dropped one point on the “Community Establishment” criteria, and another on the “Nexus between Proposed String and Community” criteria.
Specifically, it lost a point because, as the panel stated:
Based on information provided in the application materials and the Panel’s research, there is no such entity that organizes the community defined in the application. Therefore, as there is no entity that is mainly dedicated to the community as defined in the .RADIO application, as the Panel has determined, there cannot be documented evidence of community activities.
In other words, there may be a “radio community”, but nobody, not even the EBU, is responsible for organizing it.
It also lost a point because while the string “radio” does “identify” the community, it does not “match” it.
The panel explained:
To receive the maximum score for Nexus, the applied-for string must “match” the name of the community or be a well-known short-form or abbreviation of the community name. To receive a partial score for Nexus, the applied-for string must “identify” the community. “Identify” means that the applied-for string should closely describe the community or the community members, without over-reaching substantially beyond the community.
Failing to get full marks on community and nexus would usually, in my view, indicate that an application would not succeed in its CPE bid.
However, the lack of any outcry from significant members of the community (either because there was no such opposition or the three rival applicants failed to muster it) seems set to allow .radio to be managed by the applicant with the most restrictive policies.
Donuts has won the right to the new gTLD .coach, after an exact-match trademark owner withdrew its bid.
Coach Inc is a chain of clothing and accessories outlets, best known for its handbags, founded in New York in 1941.
The company owns coach.com, but withdrew its application for .coach this week, leaving Donuts unchallenged.
Coach had filed a Legal Rights Objection against Donuts, claiming .coach would infringe its trademark, but the objection panelist disagreed (pdf).
The panelist agreed instead with Donuts that “coach” has multiple meanings, and that that was “a risk that the Objector assumed when it adopted as its trademark a common dictionary word.”