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Google beaten to .dot for a paltry $700k

Kevin Murphy, November 20, 2014, Domain Registries

Dish DBS, a US satellite TV company, has beaten Google to the .dot new gTLD in an ICANN auction that fetched just $700,000.

It’s further proof, if any were needed, that you don’t need to have the big bucks to beat Google at auction.

Dish plans to use .dot as a single-registrant space, but unusually it’s not a dot-brand. According to its application, the company:

intends to utilize the .dot gTLD to create a restricted, exclusively-controlled online environment for customers and other business partners with the goal of further securing the collection and transmission of personal and other confidential data required for contracted services and other product-related activities.

Google had planned an open, anything-goes space.

.dot was the only new gTLD contention set to be resolved by ICANN last-resort auction this month. The other applicants scheduled for the November auctions all settled their contests privately.