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Bling-maker kills off fifth dot-brand gTLD

Kevin Murphy, April 16, 2018, Domain Registries

Richemont, the company behind brands such as Cartier jewelry and Mont Blanc pens, has terminated its fifth dot-brand gTLD.

It filed with ICANN to terminate its registry contract for .iwc earlier this month.

IWC is a Swiss brand of expensive watches, but its dot-brand has never been used to any notable extent.

The company had registered the domain watches.iwc, which it apparently planned to use for URL redirection via Rebrandly.

It’s the third gTLD Richemont has voluntarily terminated, after .montblanc and .chloe last year.

The company also withdrew its unopposed applications for .netaporter and .mrporter back in 2014, before it actually signed contracts with ICANN.

Richemont was one of the more prolific dot-brand applicants, applying for 14 gTLDs in total back in 2012.

It also applied for (defensively?) and won the generic .watches and some translations.

While the .watches gTLD has been live in the DNS for two and a half years, Richemont has not yet set a launch date and has not yet said who will even be eligible to buy domains there.

Three more dot-brands throw in the towel

Kevin Murphy, March 21, 2018, Domain Registries

Two companies have told ICANN they no longer wish to operate some of their dot-brand gTLDs.

First, Sony has decided to junk its .xperia TLD.

Xperia is a brand of mobile phones the company sells. The matching gTLD, which entered the DNS root mid-2015, only ever had the contractually mandated nic.xperia delegated.

Sony still has .sony and .playstation active. The latter doesn’t seem to have any live web sites, but .sony is seeing some light usage with sites such as pro.sony and lostinmusic.sony.

The next dot-brand to get ditched is .meo, owned by leading Portuguese mobile telco MEO.

MEO has also dumped .sapo, which is its ISP brand.

Again, neither gTLD had never seen any action beyond their nic. sites, despite being delegated over three years ago.

Both companies told ICANN in January that they wish to end the Registry Agreement contracts.

ICANN last week decided not to open any of the strings for redelegation and opened up its decision for comments.

Amazon’s .amazon gTLD may not be dead just yet

Kevin Murphy, March 11, 2018, Domain Policy

South American governments are discussing whether to reverse their collective objection to Amazon’s .amazon gTLD bid.

A meeting of the Governmental Advisory Committee at ICANN 61 in Puerto Rico yesterday heard that an analysis of Amazon’s proposal to protect sensitive names if it gets .amazon will be passed to governments for approval no later than mid-April.

Brazil’s GAC rep said that a working group of the Amazon Cooperation Treaty Organization is currently carrying out this analysis.

Amazon has offered the eight ACTO countries commitments including the protection of such as “rainforest.amazon” and actively supporting any future government-endorsed bids for .amazonas.

Its offer was apparently sweetened in some unspecified way recently, judging by Brazil’s comments.

ACTO countries, largely Brazil and Peru, currently object to .amazon on the grounds that it’s a clash with the English version of the name for the massive South American rain forest, river and basin region, known locally as Amazonas.

There’s no way to read the tea leaves on which way the governments will lean on Amazon’s latest proposal, and Peru’s GAC rep warned against reading too much into the fact that it’s being considered by the ACTO countries.

“I would like to stress the fact that we are not negotiating right now,” she told the GAC meeting. “We are simply analyzing a proposal… The word ‘progress’ by no means should be interpreted as favorable opinion towards the proposal, or a negative opinion. We are simply analyzing the proposal.”

ICANN’s board of directors has formally asked the GAC to give it more information about its original objection to .amazon, which basically killed off the application a few years ago, by the end of ICANN 61.

Currently, the GAC seems to be planning to say it has nothing to offer, though it may possibly highlight the existence of the ACTO talks, in its formal advice later this week.

A new gTLD kills itself off for the second time

Kevin Murphy, January 18, 2018, Domain Registries

British pharmacy chain Boots has applied to ICANN to terminate its dot-brand contract for the second time.

The company asked for its .boots Registry Agreement, signed in 2015, to be ended in December and ICANN opened the request for public comment this week.

What’s weird about the request is that Boots had already asked for self-termination last April, but that request was subsequently withdrawn by the company.

Boots seems to have changed its mind, twice, in a year.

As I noted first time around, .boots was the first example of a dot-brand that also matches a generic class of goods to chose the easy way out.

It’s quite likely the two-year freeze on re-applying for the string, should anyone want to, will be over by the time the next new gTLD application window opens.

.boots only had the contractually mandated placeholder domain nic.boots live.

Neustar ditches .biz for .neustar

Kevin Murphy, December 4, 2017, Domain Registries

Registry operator Neustar has migrated all of its web sites to its .neustar gTLD, abandoning its original home at .biz.

The company announced today that its main site can now be found at home.neustar. Its old neustar.biz already redirects to the dot-brand domain.

It’s also using domains such as marketing.neustar, security.neustar and risk.neustar to market its various services.

Neustar has been using its dot-brand extensively for years, adding at least 10 new sites this year, but today marks the formal blanket switch away from its old .biz branding.

The gTLD has over 600 names in its zone file, of which about 15 resolved to active .neustar web sites according to the last scan I did. There’s probably more today.

It must have been a bit of a Sophie’s Choice for the company.

Neustar has been using its own .biz ever since it went live with the gTLD over 15 years ago, a case of eating its own dog food when few others would, but it now clearly sees a tastier future in its dot-brand business.

The company acts as the back-end for almost 200 dot-brands already — about a third of those that went live from the 2012 gTLD application round — and seems to be laying the groundwork for a big push in the next round (expected at some point after 2020).

The rebrand should give Neustar some first-hand experience of the challenges current and future clients could face when switching to a dot-brand gTLD.