First dot-brand gTLD calls it quits

The South Korean industrial conglomerate Doosan has decided to formally abandon its new dot-brand gTLD, the first to do so.
The news was announced by ICANN this evening, as part of the launch of a new web page for tracking gTLD contract termination requests.
Doosan is a bloody big company with multiple billions of annual revenue, in no danger of going out of business any time soon, so it seems the termination is simply due to a lack of interest.
The .doosan gTLD is not subject to the dot-brand provisions in Specification 13 — it actually signed its contract a week or so before Spec 13 was finalized — but ICANN has determined that the string should not be transitioned to a new registry.
Intellectual property rights and the fact that nobody else owns any .doosan names figured heavily in the decision.
Even though Doosan signed its Registry Agreement in April 2014, got delegated a year ago, and has been available to use since mid-March, the company never created any domains other than the obligatory nic.doosan (which no longer resolves for me).
The termination is subject to public comment until November 9.

Dozens of dot-brands finally sign ICANN contracts

Dot-brand gTLD applicants that were playing wait-and-see with ICANN’s contracting process signed Registry Agreements in droves last week.
At least 67 new RAs were signed in the last three days of July, on or around the ICANN’s July 29 deadline, ICANN’s web site shows.
This means that there are still about 50 applicants that have not pulled the trigger and may have to apply for an 60-day last-chance extension.
A week before the deadline, roughly 170 brands had still not signed contracts.
The July 29 deadline was put in place for dot-brands last year due to delays creating Specification 13 of the RA, which gives brands special opt-out clauses dealing with things like sunrise periods.
Those that have still not obtained RAs are expected to be flagged as “Will Not Proceed” and will have to apply to ICANN for the extension under its Application Eligibility Reinstatement process.

Neustar becomes “world’s largest registry” with $87m ARI buy

Consolidation in the domain name industry continued last night with Neustar’s $87 million acquisition of Bombora Technologies, the holding group for ARI Registry Services and AusRegistry.
Bombora CEO Adrian Kinderis told DI that the deal makes Neustar the “biggest registry services back-end provider on the market”, as measured by the number of TLDs on its platform, which now weighs in at over 400.
Kinderis and Neustar registry VP Sean Kaine said that the acquisition — conceived as so many deals are, Kinderis joked, in a “drunken ICANN bar” — is not so much about consolidation and more about growth opportunities.
Neustar will be able to cross-sell its suite of identity, security and marketing services, which Bombora does not offer, into ARI’s 100+ TLD client base. It will also be able to pitch ARI’s consulting services to its own clients.
Neustar also gets a “beachhead” in the Asia-Pacific region. While Bombora may not be a hell of a lot closer to Asia than Neustar, it’s in a much more convenient time zone.
Neustar currently faces the losing about half of its annual revenue — some $475 million — due to the loss of its contract to administer telephone number portability in North America.
That contract has been won by Ericsson, but Neustar has sued the US Federal Communications Commission in an attempt to keep it.
The Bombora acquisition won’t exactly fill the gap. The company had $20.6 million in revenue in 2014 and is expected to contribute $8 million to Neustar’s top line in 2015.
The deal is for AUD 118 million, which works out to roughly USD 87 million. Kinderis and business partner Simon Delzoppo will be the primary beneficiaries — between them they held a majority shareholding in Bombora.
The deal includes all of the company’s subsidiaries: ARI, AusRegistry and new gTLD operators such as dotShabaka.
ARI clients will notice a change of branding — the ARI and Bombora brands are to go almost immediately — but no technical changes at first.
“We’re going to continue to operate two registry systems right now,” Kaine said.
One business where there will be even less visible change is AusRegistry, which operates .au.
The AusRegistry brand is staying and .au will continue to be run in Australia, per the terms of the company’s contract with ccTLD policy overseer auDA.
“The .au contract is very important to Bombora,” Kinderis said. “If we had thought there would be any negative impact to that contract we would not have embarked on a deal.”
Kinderis, whose new job title has yet to be agreed, said he expects to take a “prominent role” in Neustar’s registry business. He said he expects to stay with the company “for a long time yet”.
“I want to see Neustar snapping at the heels of Verisign and I’d love to be able to contribute to that,” he said. “We’ve been punching above our weight and now we’re one of the heavyweights.”

As deadline looms, over 100 dot-brands still in contract limbo

With the minutes ticking down to the deadline for scores of dot-brands to sign registry agreements with ICANN, over 100 have not, according to ICANN’s web site.
New gTLD applicants had until July 29 to sign their contracts or risk losing their deposits.
I reported a week ago that roughly 170 would-be dot-brands had yet to sign on the dotted line, and my records show that only 35 have done so in the meantime.
Another four applications have been withdrawn.
One of the newly contracted parties is Go Daddy, which signed an RA for .godaddy last week. Others include .nike, .comcast and .mitsubishi.
Unless we see a flood of new contracts published over the next day or two, it seems likely well over 100 strings will soon be flagged as “Will Not Proceed” — the end of the road for new gTLD applications.
That may not be the final nail in their coffins, however.
Last week, ICANN VP Cyrus Namazi said that applicants that miss today’s deadline will receive a “final notice” in about a week. They’ll then have 60 days to come back to the process using the recently announced Application Eligibility Reinstatement process.

Flood of wait-and-see dot-brands expected this week

ICANN expects to sign as many as 170 new gTLD contracts with dot-brand applicants over the coming week.
Dot-brands that have been treading water in the program to date are up against a hard(ish) July 29 deadline to finally sign a Registry Agreement with ICANN.
VP of domain name services Cyrus Namazi told DI today that ICANN expects most of the backlog to be cleared in the next couple of weeks.
“The end of the July is a bit of a milestone for the program as a whole,” Namazi said. “A substantial number of contracts will be signed off and move towards delegation.”
“I think within a short period after the end of July most of these will be signed off,” he said.
There are currently 188 applications listed as “In Contracting” in the program. Namazi and myself estimate that roughly 170 are dot-brands, almost all of which have July 29 deadlines.
Namazi said that ICANN has planned for a last-minute rush of “hundreds” of applicants trying to sign contracts in the last month.
The July 29 deadline for dot-brands was put in place because of delays creating Specification 13 of the RA — that’s the part that allows dot-brands to function as dot-brands, by eschewing sunrise periods for example.
For most dot-brand wannabes, it was already an extension of nine months or more from their original deadline.
But it seems inevitable that some will miss the deadline.
Namazi said that those applicants that do miss the deadline will receive a “final notice” about a week later, which gives the applicant 60 days to come back to the process using the recently announced Application Eligibility Reinstatement process.
That creates a new deadline in early October. Applicants that miss that deadline might be shit outta luck.
“They’ll essentially just sit in a bucket that will not be proceeding,” Namazi said. “We don’t have a process to reactivate beyond that.”
So why are so many dot-brand applicants leaving it so late to sign their contracts?
The answer seems to be, essentially: lots of them are playing wait-and-see, and they still haven’t seen.
They wanted to see how other dot-brands would be used, and there’s not a lot of evidence to draw on yet. The number of dot-brands that have fully shown their cards could be counted on your fingers. Maybe even on just one hand.
“Some of them have a different level of enthusiasm for having their own TLD,” Namazi said. “Some of them don’t have their systems or process in place to accept or absorb a new TLD. Some of them don’t even know what to do with it. There may have been some defensive registrations in there. There were probably expectations in terms of market development for new TLDs that have gone a bit slower than some people’s business plans called for.”
“That has probably made some of the large brands more hesitant in terms of rushing to market with their new TLDs,” he said.

Time for .bloomberg after Twitter hoax?

Could the fake Bloomberg story about Twitter being acquired act as an impetus for the company to activate its mostly dormant dot-brand gTLD?
Twitter shares yesterday reportedly spiked as much as 8% on the “news” that it was the target of a $31 buyout bid.
The story was published on bloomberg.market, a cybersquatted domain hosting a mirror of the real Bloomberg web site.
While it was reportedly quite sloppily written, it nevertheless managed to convince at least one US cable news network to run with it, one reporter even tweeting the bogus link to his followers.
The story was quickly outed as a fake and within a few hours Rightside, the .market registry as well as owner of its registrar, eNom, suspended the domain for breaching its terms of service.
Rightside wrote in a blog post:

it pains us so greatly that, in the early stages when so many people are forming their first impressions of the new TLD program, these numerous positive examples are sometimes overshadowed by the malicious practices and behaviors of a very small group of people.

Bloomberg’s not at fault here, of course. No company should be expected to defensively register its trademark in every one of the 1,000+ TLDs out there right now.
But could the hoax persuade it to do something of substance with its .bloomberg gTLD, perhaps taking a leaf out of the BNP Paribas playbook?
Bloomberg has been populating its dot-brand with hundreds of domains since May — both the names of its products and keywords related to industries it’s known for covering — but currently they all seem to redirect to existing web sites in .com or .net.
It’s long been suggested by proponents of new gTLDs that dot-brands can act as a signal of legitimacy on the web, and that’s the attitude banks such as Barclays and BNP Paribas seem to be taking right now.
Could .bloomberg be next?

Slacker dot-brands get ICANN reprieve

Wannabe dot-brands that dawdled and lost the chance to sign a new gTLD registry agreement with ICANN have been given a second shot.
ICANN yesterday introduced a new Application Eligibility Reinstatement process that will enable applicants to change their application status from the dead end of “Will Not Proceed”.
To demonstrate they really are committed to signing a contract, eligible applicants will have to submit a tonne of information about things such as their failure bond, pre- and post-delegation technical plans and registrar onboarding.
As we reported back in January, there were 12 applications belonging to 10 applicants that had simply drifted into limbo for failing to sign a contract by their respective deadlines.
There are 45 applications in “Will Not Proceed” status, but only the ones that timed out in contracting are eligible for the new process, obviously.

Barclays confirms move away from .com to new gTLD

Barclays has become one of the first major companies to explicitly confirm it will dump traditional gTLDs and ccTLDs in favor of its new dot-brands.
The $25 billion-a-year bank said it will “transfer its online assets to proprietary domain names — .barclays and .barclaycard — away from the traditional location-specific .com and .co.uk web addresses.”
The transition is a “long-term” play, but it’s started already, with “non-transactional” parts of its web site already using the two new gTLDs.
Basically, we’ve entered the brochureware phase of the dot-brand evolution.
home.barclays already mirrors barclays.com — both are simultaneously live right now — but the online banking service remains at barclays.co.uk.
In a May 11 press release that seems to have slipped under everyone’s radar last week, Barclays chief security officer Troels Oerting, until a few months ago cyber-crime chief at Europol, said:

The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site.
This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service, which we know is of utmost importance to our customers, and ultimately serves to increase trust and confidence in Barclays’ online entities.

This is precisely what advocates of dot-brands pitched as the benefits of the new gTLD program.
While many applicants stated similar plans in their gTLD applications, I think there’s been a degree of skepticism about whether they would follow through.
Barclays’ moves are happening faster than I expected — the .barclays gTLD was delegated in January — showing a degree of enthusiasm.
The charitable Australian Cancer Research Foundation in February launched sites under its .cancerresearch (not technically a dot-brand), while Hong Kong conglomerate CITIC Group has already experimented with a shift from .com to .citic.
In related news, the non-branded .bank gTLD opened for its sunrise period today.

.cancerresearch — a role model for dot-brands?

.cancerresearch went live today with an interesting, and possibly unique to date, take on the new gTLD concept.
It’s technically not a dot-brand under ICANN rules, but there are no firm plans to start selling registrations to third parties yet and the people running it are pointing to it as a possible model from which dot-brands could draw inspiration.
The registry, the charitable Australian Cancer Research Foundation, is working heavily with back-end provider ARI Registry Services and has recruited the ad agency M&C Saatchi for the promotion.
It’s reserved about 80 .cancerresearch domain names for its own “promotional purposes” — permissible under ICANN rules — and gone live today with a handful of web sites designed to raise awareness about and funds for cancer research.
I say it looks possibly unique because, despite the multiple domains in play, it basically looks and feels like one web site.
Start at home.cancerresearch, click a link entitled “Donate” and you’ll be taken to donate.cancerrresearch. Click a link about lung cancer, you’ll go to lung.cancerresearch. There’s another link to theone.cancerresearch, soliciting donations.
Unless you’re looking at the address bar in your browser, you’d be forgiven for assuming you’re on the same web site. The sites on the different domains are using the same style, same imagery, and are obviously part of the same campaign.
That’s not particularly innovative, of course. Redirecting users to other domains within the same web site experience happens all the time. But I don’t think I’ve seen it done before with a new gTLD. Navigation-wise, it seems to have a degree of novelty.
Tony Kirsch, head of global consulting at ARI, said that what the ACRF is doing could “help give dot-brand holders struggling with a wait-and-see approach a real example of what can be done”.
.cancerresearch isn’t a dot-brand under ICANN’s strict Specification 13 rules, however. It’s more like an unofficial ‘closed generic’ at this point.
The gTLD is launching today — with mainstream media coverage — without a confirmed Sunrise date. Right now, nobody apart from the registry can own a domain there.
And while Kirsch told DI that .cancerresearch will be available to third parties, he also said that there will be strict eligibility requirements. Those requirements are still “TBD”, however.
There are also no accredited registrars for the gTLD at this point, he confirmed.

Fatal timeout? A dozen dot-brands procrastinating to death

Over a dozen new gTLD applications have been iced because the applicants couldn’t or wouldn’t talk to ICANN about signing contracts before their deadlines.
Volvo and PricewaterhouseCoopers are among the 13 dot-brand applicants whose $185,000+ investments could vanish in a puff of smoke because they can’t bring themselves to sign on the dotted line, I’ve discovered.
The following gTLD applications, filed by 10 different companies, are no longer active because of contracting problems:

.select, .compare, .axis, .origins, .changiairport, .nissay, .lamer, .clinique, .pwc, .volvo, .amp, .招聘 (Chinese “.recruitment”), .wilmar

They’re all uncontested applications. They’re also all, with the exception of .招聘, envisaged having single-registrant policies (dot-brands, in other words).
All had their apps flagged by ICANN as “Will Not Proceed” in the new gTLD process late last year, having failed to sign or start negotiating their Registry Agreements in time.
Under program rules, applicants originally had nine months from the day they were invited to contract with ICANN in which to sign their RAs.
After protests from dot-brand applicants planning to sign up for so-called “Spec 13” code of conduct exemptions, ICANN last June gave such applicants an extension until July 2015, as long as they hit a September 1 deadline to respond to ICANN’s overtures.
Applicants that did not request an extension had an October 29 deadline to sign their RAs.
According to an ICANN spokesperson, a failure to hit such “interim milestones” disqualifies applicants from signing RAs.
It’s not entirely clear from the Applicant Guidebook how applicants can extricate themselves from this limbo state without withdrawing their applications, but ICANN assures us it is possible.
“Will not Proceed is not a final status,” the spokesperson cautioned. “But they are currently not eligible to sign the RA with ICANN. But if that status changes, we’ll update it accordingly on the site.”
Withdrawals would qualify the applicants for a 35% refund on their application fees, he confirmed.