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ICANN tests emergency registry with dead dot-brand

Kevin Murphy, January 27, 2016, Domain Registries

ICANN is running a test of its Emergency Back-End Registry Operator program, using the dead dot-brand gTLD .doosan as its guinea pig.

Doosan Group, a large Korean conglomerate, decided to kill off its gTLD, .doosan, last September. ICANN revealed the news in October.

The dot-brand had never been put to productive use and really only ever had nic.doosan live.

As it’s a dot-brand, it’s protected by the part of the Registry Agreement that prevents it being transferred to another registry operator.

Rather than letting the gTLD slip away into the night, however, ICANN is taking it as an opportunity to test out its EBERO system instead. ICANN says:

Simulating an emergency registry operator transition will provide valuable insight into the effectiveness of procedures for addressing potential gTLD service interruptions. Lessons learned will be used to support ICANN’s efforts to ensure the security, stability and resiliency of the Internet and the Domain Name System.

EBERO is the process that is supposed to kick in when (or if, I guess) a gTLD with a significant number of third-party registrations goes out of business and no other registry wants to take it over.

The EBERO provider takes over the running of the TLD’s critical functions for a few years so it can be wound down in an orderly fashion, giving registrants enough time to migrate to other TLDs.

Nominet, one of the designated EBERO operators, has taken over .doosan for this test, which is only a temporary measure.

Its IANA record was updated today with Nominet named as the technical contact and ICANN as the sponsor and administrator. Its name servers have switched over to Nominet’s.

Right now, www.nic.doosan resolves to ICANN’s EBERO web page. The non-www. version doesn’t seem to do anything.

ICANN said it will provide updates when the test is over.

Baidu, China’s Google, gets its dot-brand gTLD

Kevin Murphy, January 5, 2016, Domain Registries

Chinese web giant Baidu had its dot-brand gTLD, .baidu, go live in the DNS root zone today.

With the extraordinary amount of focus on China in the domain industry currently, this could be one of the dot-brands to watch in 2016.

There are no active domain names in .baidu just yet, but we will likely see nic.baidu put to some use or another over the coming days.

Unusually for a dot-brand gTLD, Baidu’s contract with ICANN does not contain specifications 9 or 13, which allow dot-brands to operate differently to regular gTLDs.

This suggests an open registration policy under which any registrar can sell .baidu domains to any registrant.

However, Baidu’s original gTLD application spells out quite a different plan, focused primarily on trademark protection. It says:

All available second-level strings of .BAIDU (e.g. example .BAIDU) will be initially allocated only to limited number of eligible registrants and for internal corporate business purposes. BAIDU plans to adopt this approach and expects to maintain it for 3 years from the launch of the “.BAIDU” registry service. Such approach will be regularly evaluated and adjusted if appropriate and necessary. Depending a various internal and external factors, including market demand and user expectation, BAIDU may consider a phased roll-out approach for a broader commercial marketplace but will do so after the conclusion of the initial 3-year period.

I wouldn’t expect .baidu to launch properly any time soon.

Not only is the company probably going to want to get its dot-brand contractual protections in place, it’s also showed no huge enthusiasm for making its way through the new gTLD delegation process so far.

It signed its ICANN contract January 8 last year, meaning this week was pretty much the latest date it could permissibly go into the root.

Like most dot-brands, it’s been dragging its feet, in other words.

Baidu is the leading web property in China, dwarfing even Google in terms of search market share locally.

Tata’s bid for .tata gTLD scuppered by Morocco

Kevin Murphy, December 20, 2015, Domain Registries

Tata Group, the humongous Indian conglomerate, has been told its flagship application for a dot-brand gTLD has been refused.

ICANN on Friday changed the status of the application for .tata from “On Hold” to “Will Not Proceed”, a limbo state that is usually expected to lead to the application being withdrawn.

It is believed that Tata’s row with Morocco is to blame.

While Tata Group is a 150-year-old, $100 billion-a-year company, Tata is also a province of Morocco with a population of about 120,000.

Under the rules of the ICANN new gTLD program, the string “tata” is therefore a protected geographic name, for which the applicant needs to show the unequivocal support or non-objection of the relevant government.

Tata was the last applicant to pass its ICANN evaluation, when in July 2014 it finally managed to pass its Geographic Names Review on the basis of a letter from a Moroccan official.

However, in September last year the Moroccan’s government’s digital economy minister denied that the letter indicated support for .tata.

This February, ICANN threw Tata back into a Geographic Names Review, where the onus was on the company to prove that it really did have support.

That support has evidently not been forthcoming.

Morocco has indicated in letters to ICANN that it may want the .tata gTLD itself in future.

Tata unit Tata Motors has already been delegated the dot-brand gTLD .tatamotors.

.apple goes live

Kevin Murphy, November 4, 2015, Domain Registries

Apple’s .apple new gTLD was delegated today.

It’s going to be a strict dot-brand gTLD, in which only Apple can register domain names, but could wind up being highly influential.

While .apple now appears in the DNS root zone, no second-level names (not even nic.apple) are yet resolving.

Should Apple actually use its new TLD in a prominent way, it would be good news for the visibility of new gTLDs internationally.

The company has sold hundreds of millions of devices over the last decade or so.

But the company has a spotty history of paying attention to domain names, regularly launching products without first securing matching domain names.

It did recently adopt a .news domain name for one of its apps, however.

.apple could wind up being purely defensive, at least in the near term.

Apple’s 2012 application to ICANN describes its plans in literally one sentence, repeated five times:

Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services.

Apple division Beats Electronics, which makes headphones, also had its dot-brand, .beats, delegated today.

Should brands get a new gTLD round to themselves? Twitter thinks so

Kevin Murphy, October 20, 2015, Domain Policy

Twitter wants to get its hands on some new gTLDs but doesn’t want to wait.

Having missed the first round of new gTLD applications back in 2012, the company is now keen on getting .twitter and other strings both branded and generic.

“We’re interest in round two,” Twitter trademark counsel Stephen Coates said as ICANN’s business constituencies met the board of directors today.

“We have several interesting opportunities to develop around that space,” he said. “We are interested in both brands and generics.”

The problem for Twitter, and every other would-be gTLD applicant, is that ICANN isn’t even talking in broad terms about when the next round will be.

The absolute minimum that must happen is that ICANN must complete a review of round one, focusing on “Competition, Consumer Trust and Consumer Choice”. This CCT review is mandated by ICANN’s Affirmation of Commitments with the US government.

Almost three years after the first round opened, the volunteer team that will carry out the CCT review has not even been assembled yet.

There are a number of other factors that may or may not wind up on the critical path — such as reviews of rights protection mechanisms and security and stability at the DNS root.

Coates said he would like a “bifurcated” review process leading to two separate second application rounds.

“I would advocate for bifurcating the review process, which I think is very important, especially around RPMs,” he said. “But also bifurcating the round process, treating dot-brands differently than generic names.”

I think this outcome is unlikely.

Application rules that give preference to one type of application over another invite exploitation. It happened in the 2003 sponsored TLD round and it’s happening with “community” and “Specification 13” applications in the current round too.