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$10 million to move to a dot-brand? Quebec says “non”

Kevin Murphy, November 17, 2014, Domain Registries

One of the biggest hypothetical barriers to the adoption of dot-brand gTLDs has always been the likely cost of migration, but until now nobody’s really thrown around any figures.

The Government of Quebec has decided against rebranding to the forthcoming .quebec gTLD, saying the migration would cost it CAD 12 million ($10.6 million), according to local reports.

The Canadian Press press reported over the weekend that Quebec will still to its existing gouv.qc.ca addresses and therefore save itself a bundle of cash at a time when austerity measures are in place.

The timing of the revelation is unfortunate for PointQuebec, the .quebec registry, which is due to go to general availability tomorrow.

The application for .quebec, a protected geographic string under ICANN rules, was made with the support of the Canadian province.

The decision by the government is not a death sentence for the gTLD, but it is the loss of a significant anchor tenant at the worst possible moment.

It also highlights what we all already knew — for a large organization, changing your domain name is complicated and expensive.

Not only do myriad IT systems need to be migrated to the new domain, you also need to think about things as trivial as letter heads and signage.

The cost of such a switch is a key reason we’re unlikely to see many dot-brand owners making a full-scale switch to their new gTLD in the short term.

OVH to give away 50,000 new gTLD names for free

Kevin Murphy, October 1, 2014, Domain Registries

France-based registrar OVH is to make up to 50,000 domain names in its new gTLD .ovh available for free.

According to its web site and a bulletin send to customers today, the regular price of £2.69 ($4.35) will be waived for the first year and renewal pricing will be discounted.

The first 20,000 names registered will renew at £1.01 ($1.63), the remaining 30,000 names will renew at £2.03 ($3.29). There will be a limit of five domains per customer.

While “free” is not an unusual business model in the new gTLD round, .ovh is noteworthy for several other reasons.

It’s the first “dot-brand” new gTLD to accept registrations from third parties, for starters.

It’s also the only live dot-brand belonging to an accredited domain name registrar.

The restrictions on the gTLD also raise eyebrows — in order to register a name in .ovh, you need an OVH customer number.

So while the .ovh names should in theory be available via third-party registrars, such registrars would have to capture the OVH customer number of their own customers — or encourage their own customers to become OVH customers — in order to process the registration.

Unsurprisingly, there’s no mention of any approved third-party registrars on the official .ovh web site.

General availability begins at 1000 UTC Wednesday October 2.

Thanks to Andrew Bennett for the tip.

Safeway pulls all four new gTLD apps

Kevin Murphy, September 28, 2014, Domain Registries

Retail giant Safeway has removed itself from the new gTLD program entirely, last week withdrawing all four of its applications.

The $139-billion-a-year company had applied for the dot-brands .safeway, .vons, .justforu and the generic .grocery, but all four bids are now showing as withdrawn.

Now that Safeway has withdrawn, the only remaining applicant for .grocery is rival retailer Wal-Mart.

.grocery had been applied for as a “closed generic”, in which Safeway would be the only eligible registrant.

The ICANN Governmental Advisory Committee had advised against closed generics on consumer protection grounds.

When ICANN pressed applicants for such strings to clarify whether they were in fact “closed generics”, Safeway denied (pdf) that .grocery was.

Wal-Mart, on the other hand, said that its .grocery would be restricted to Wal-Mart and its affiliates.

First company abandons .com for new dot-brand gTLD

Kevin Murphy, September 12, 2014, Domain Registries

Wow. Somebody actually did it.

CITIC, China’s biggest conglomerate, has started redirecting its established .com domain to its new dot-brand gTLD, .citic.

Specifically, it’s redirecting citic.com (go on, click it!) to limited.citic.

Almost everyone reading this post will agree that as a memorable, attractive domain it’s a step backwards.

But CITIC does seem to be the first dot-brand to make the leap from .com to dot-brand with both feet, and it seems to have done so with little to no penalty to its Google ranking (at least as far as searches for its company name go).

A Google search for “citic” here returns limited.citic as the third result, behind Wikipedia and one of CITIC’s sister companies.

The original citic.com doesn’t appear in the top results.

The company also has ranking for group.citic, one of the five second-level names active in the .citic zone file right now.

It’s not the first dot-brand to launch a web site at its new gTLD — destination.monash and annualreport.axa spring to mind — but it does seem to be the first to throw away its .com completely.

CITIC does not appear to have activated its matching Chinese-script gTLD, .中信, in the same way, however. Only nic.中信 appears in search results for sites under that TLD.

Thanks to Jothan Frakes of NamesCon for the tip.

Infosys withdraws dot-brand bids

Kevin Murphy, August 15, 2014, Domain Registries

Indian consulting giant Infosys has dropped its bids for two dot-brand new gTLDs.

It withdrew its applications for .infosys and .infy this week, leaving it with no remaining applications.

Both bids were straightforward dot-brands applications with no objections or contention. Both had passed Initial Evaluation and were just awaiting contract signing.

Infosys, which provides business and IT consulting services and outsourcing, is listed on the New York Stock Exchange and had revenue of $8.4 billion in its last reported year.