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First live dot-brand switches back to .com

Kevin Murphy, December 10, 2014, Domain Registries

CITIC Group, which became the first company to dump .com for its new dot-brand gTLD, has switched back to .com.

CITIC, a massive Chinese conglomerate, switched from citic.com to limited.citic in September, but a DI commenter noticed that it’s now back to using citic.com.

Google searches for “citic” were returning the new gTLD as the top hit for the Citic Limited, now it’s back to citic.com.

The domain limited.citic is not currently resolving to a web site for me.

Other brands are still actively using their dot-brand gTLDs, but Citic was the only one I’m aware of that decided to replace its .com.

Richemont pulls two dot-brand bids

Kevin Murphy, December 2, 2014, Domain Registries

Luxury goods company Richemont has withdrawn two of its original 14 new gTLD applications.

The company, which has been a vocal supporter of dot-brand gTLDs, pulled its bids for .netaporter and .mrporter this week.

Mr Porter and Net A Porter are fashion retail web sites for men and women respectively.

It’s not clear why these two bids have been withdrawn — the company isn’t commenting — but it’s certainly not a signal that Richemont is abandoning the new gTLD program completely.

The company has already entered into ICANN contracts for six dot-brands including .cartier, .montblanc and .chloe.

It has another five applications — four generics and one brand — that are still active: .手表 (“.watches”), .珠宝 (.jewelry), .watches, .jewelry and .jlc.

It has previously withdrawn an application for .love.

$10 million to move to a dot-brand? Quebec says “non”

Kevin Murphy, November 17, 2014, Domain Registries

One of the biggest hypothetical barriers to the adoption of dot-brand gTLDs has always been the likely cost of migration, but until now nobody’s really thrown around any figures.

The Government of Quebec has decided against rebranding to the forthcoming .quebec gTLD, saying the migration would cost it CAD 12 million ($10.6 million), according to local reports.

The Canadian Press press reported over the weekend that Quebec will still to its existing gouv.qc.ca addresses and therefore save itself a bundle of cash at a time when austerity measures are in place.

The timing of the revelation is unfortunate for PointQuebec, the .quebec registry, which is due to go to general availability tomorrow.

The application for .quebec, a protected geographic string under ICANN rules, was made with the support of the Canadian province.

The decision by the government is not a death sentence for the gTLD, but it is the loss of a significant anchor tenant at the worst possible moment.

It also highlights what we all already knew — for a large organization, changing your domain name is complicated and expensive.

Not only do myriad IT systems need to be migrated to the new domain, you also need to think about things as trivial as letter heads and signage.

The cost of such a switch is a key reason we’re unlikely to see many dot-brand owners making a full-scale switch to their new gTLD in the short term.

OVH to give away 50,000 new gTLD names for free

Kevin Murphy, October 1, 2014, Domain Registries

France-based registrar OVH is to make up to 50,000 domain names in its new gTLD .ovh available for free.

According to its web site and a bulletin send to customers today, the regular price of £2.69 ($4.35) will be waived for the first year and renewal pricing will be discounted.

The first 20,000 names registered will renew at £1.01 ($1.63), the remaining 30,000 names will renew at £2.03 ($3.29). There will be a limit of five domains per customer.

While “free” is not an unusual business model in the new gTLD round, .ovh is noteworthy for several other reasons.

It’s the first “dot-brand” new gTLD to accept registrations from third parties, for starters.

It’s also the only live dot-brand belonging to an accredited domain name registrar.

The restrictions on the gTLD also raise eyebrows — in order to register a name in .ovh, you need an OVH customer number.

So while the .ovh names should in theory be available via third-party registrars, such registrars would have to capture the OVH customer number of their own customers — or encourage their own customers to become OVH customers — in order to process the registration.

Unsurprisingly, there’s no mention of any approved third-party registrars on the official .ovh web site.

General availability begins at 1000 UTC Wednesday October 2.

Thanks to Andrew Bennett for the tip.

Safeway pulls all four new gTLD apps

Kevin Murphy, September 28, 2014, Domain Registries

Retail giant Safeway has removed itself from the new gTLD program entirely, last week withdrawing all four of its applications.

The $139-billion-a-year company had applied for the dot-brands .safeway, .vons, .justforu and the generic .grocery, but all four bids are now showing as withdrawn.

Now that Safeway has withdrawn, the only remaining applicant for .grocery is rival retailer Wal-Mart.

.grocery had been applied for as a “closed generic”, in which Safeway would be the only eligible registrant.

The ICANN Governmental Advisory Committee had advised against closed generics on consumer protection grounds.

When ICANN pressed applicants for such strings to clarify whether they were in fact “closed generics”, Safeway denied (pdf) that .grocery was.

Wal-Mart, on the other hand, said that its .grocery would be restricted to Wal-Mart and its affiliates.