Afilias goes it alone with .green as DotGreen bows out

DotGreen Community has withdrawn from its partnership with Afilias, leaving the registry operating the .green gTLD solo.
The new management means that renewal prices for sunrise names will be slashed, and the size of the premium names list will be reduced.
DotGreen was originally a .green gTLD applicant, but it withdrew its application before the auction, which Afilias subsequently won.
It made a deal with Afilias to run sales and marketing for the domains, with Afilias handling all the technical stuff. The plan was to use profits to help environmental causes.
But Afilias told its registrars in an email this week:

Unfortunately, DotGreen Community has informed us that it is no longer able to discharge these responsibilities, and has turned the sales and marketing responsibilities back over to Afilias.

The gTLD has a new logo and a new website at get.green.
Afilias said it will no longer charge a extra $50 for renewals of sunrise period names.
It also plans to revise its premium names list by November, and will probably reduce the size of the list, releasing names at regular registry prices.
.green domains haven’t exactly been flying off the shelves with DotGreen running marketing.
It went into general availability in March last year but only has about 2,200 names in its zone file.

DotGreen is back from the dead

DotGreen Community, a popular but unsuccessful applicant for the .green gTLD, has been resurrected to manage the marketing for the successful applicant, Afilias.
It appears that Afilias, which won .green at auction against two other applicants in late February, is essentially outsourcing the marketing of .green to DotGreen.
DotGreen withdrew its bid last October, citing the high cost of the looming auction.
DotGreen’s plan for the TLD, had it won, was to distribute some of its profits to worthy environmental causes, and that plan seems to have been brought back from the dead too.
According to a press release:

DotGreen brings additional partnerships with EarthShare, a federation comprised of the world’s leading environmental and conservation charities; and The DotGreen Foundation, a California Non-profit, 501 (c)3 Public Charity. These organizations will work together to distribute a percentage of the proceeds collected from the sales of the .green domain names to programs that work towards the advancement of sustainability worldwide.

It appears to be a unique, first-of-its-kind relationship in the new gTLD space.
Afilias remains the contracted party and will continue to run the technical infrastructure of the registry, but the heavy-lifting of actually marketing the names falls on DotGreen.
Given that DotGreen spent quite a lot of time in the run-up to the new gTLD application process building relationships with environmental groups, this could be an incredibly shrewd move by Afilias.
Afilias has not yet revealed its sunrise or general availability launch dates for .green, which was delegated in June.

DotGreen calls it quits with “impossible” gTLD auction looming

DotGreen, the first public and easily most visible applicant for the new gTLD .green, has withdrawn its application, saying it has become “impossible” to continue.
In a statement sent to DI tonight, founder and CEO Annalisa Roger said:

While DotGreen supported the New gTLD program, we believe we exhausted all options within the framework of the New gTLD applicant guidebook and the multi-stakeholder model for procuring .green management. DotGreen remains locked in contention facing an auction among three registry competitors from the Internet industry. Unfortunately it is impossible for DotGreen to proceed within these circumstances.
Today we withdrew DotGreen Community, Inc.’s application for the .green TLD.

DotGreen was founded in 2007 and had built up a small following of supporting environmental organizations. A charitable organization, the plan was to use the proceeds from the registry to fund worthy projects.
A prominent applicant from well before the ICANN application window opened, it held regular eco-themed events during ICANN meetings and even recruited its CFO/COO, Tim Switzer, from its back-end provider, Neustar.
(Switzer is chair of the New gTLD Applicants Group, NTAG, but is expected to resign as a result of the withdrawal.)
But it’s facing competition for .green from portfolio applicants Demand Media, Afilias, and Top Level Domain Holdings.
“It is tough for a single-string applicant,” Roger said. “An auction, sorry, it’s not the appropriate scenario for the .green TLD for several reasons. It really the undermines the authenticity and the faith that the community has put in us and the multi-stakeholder model.”
There’s no way the company could win at auction against three big portfolio applicants, she said.
Despite the company name, DotGreen Community’s application was not a “Community” application under ICANN rules and the only way out of contention was going to be private settlement or auction.
It also faced the uncertainty of Governmental Advisory Committee advice, which had classified the string as requiring extra safeguards for “consumer protection” purposes, causing indefinite delays.
It seems the final decision was financial — the cost of delays and an auction too much for the start-up to bear. It’s a pity really — there was some genuine enthusiasm for the cause behind this bid.
The .green gTLD will now go to which one of the remaining three applicants stumps up the most cash at auction.

DotGreen hires former Neustar exec

New gTLD applicant DotGreen has tapped former Neustar vice president Tim Switzer to be its new chief operating officer and chief financial officer.
Switzer was vice president of registry services at Neustar. It’s the first example I can recall of a senior exec from a registry services provider joining a single-gTLD applicant.
DotGreen, naturally enough, plans to apply to ICANN for the .green top-level domain next year. It’s a not-for-profit company that hopes to channel funds into environment projects.