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DotKiwi puts $7 million of premium names on sale

Kevin Murphy, December 4, 2013, Domain Registries

DotKiwi has put NZD 8.5 milion ($7 million) of “premium” domain names on the market in advance of the delegation of .kiwi, which it expects to happen this week.

There are 4,668 names on sale right now, ranging in price from NZD 501.50 ($410) to NZD 124,626.71 ($102,000).

The highest price belongs to hotels.kiwi.

The average asking price is NZD 1,832.39 ($1,500).

The registry said:

All premium names have been valued in collaboration with third parties that specialise in valuing domain names around the globe. The value of a .kiwi premium name is determined using historical sales data, search engine popularity and traffic.

There are 32 domains priced at over $10,000. These are the top 10 highest-priced names:

hotels.kiwi124,626.71 NZD
cruises.kiwi83,193.27 NZD
clothes.kiwi47,248.89 NZD
games.kiwi46,212.14 NZD
auto.kiwi41,579.89 NZD
travel.kiwi39,947.41 NZD
dentist.kiwi30,000.00 NZD
love.kiwi28,728.59 NZD
teaching.kiwi26,933.29 NZD
blackjack.kiwi26,932.42 NZD

Unlike other new gTLD registries that have introduced tiered renewal pricing for premium names, DotKiwi plans to charge a standard NZD 40 ($33) annual fee for premiums.

DotKiwi tells us that the names have all been reserved, so they’re ineligible for the mandatory Sunrise period (expected to start later this month).

But the names won’t actually be activated until after Sunrise is over. Then, they’ll still be subject to the Trademark Claims service, which alerts trademark owners when their mark has been registered.