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Renewals at 55% as first new gTLD junk drop begins

Kevin Murphy, February 18, 2015, Domain Registries

The first new gTLD to go live is seeing its first-year renewals at 55% one year after hitting general availability.

dotShabaka Registry’s شبكة. (or “.shabaka”, the Arabic for “.web”) has also seen its zone file shrink by about 27% over the last two weeks.

The zone peaked at 2,069 domains on February 1, 2015, but today stands at 1,521. Exactly one year ago, it was at 1,561 names.

The zone is smaller today than it was just two weeks after GA began, in other words.

“We can confirm we’re seeing renewal rates for names due in February at around 55%,” Adrian Kinderis, CEO of ARI Registry Services, which runs .shabaka’s back-end, told DI in a statement.

The registry added 1,608 domains in February 2014, 1,400 of those in the first half of the month.

The 55% is the number of domains that were renewed before their February expiry date. The full number for February will not be known until the grace period ends in mid-April.

“We have a handful of cancel renews and all other expired domains are in the auto-renew period,” he said. “It’s too early to examine the numbers for renews post-expiry date, but we expect this will increase the overall tally.”

“Given the market conditions we face in the region, the results align with our forecasts and we expect the numbers to improve for renewals due in the coming weeks and months,” he said.

In gTLDs, domains can enter a Auto Renew Grace Period for up to 45 days after expiration, during which they can still be renewed by their registrant and may or may not appear in the zone file.

It wouldn’t be fair on other new gTLD registries to read to much into these numbers, assuming they do not improve, as شبكة. is a bit of an unusual case.

It’s seen low registration volume, despite the apparently attractive string, largely because it’s restricted to Arabic script at the second level and the Arabic-speaking market is in its infancy.

When شبكة. launched there were no registrars offering an end-to-end Arabic shopping cart, Kinderis said. He added:

The most significant problem still remains demand and consumer awareness…

In regards to demand, the lack of awareness is a direct result of little to no marketing in the region. Apart from our own efforts, there has been little marketing or education programs deployed to increase awareness of new Top-Level Domains and Arabic script domain names.

We have even limited our marketing efforts because we identified early that market readiness is inadequate. Any large investment in marketing from dotShabaka Registry at the moment would be premature and wasteful until supply, demand and universal acceptance issues have been addressed.

He called on ICANN and its recently created Middle East Working Group to focus on ways to increase awareness and demand for domain names in the region. To date, it’s focused too much registrars and technical issues, he said.

شبكة. has its own set of issues and is probably not the best test case for new gTLDs in general.

That’s going to come soon. Donuts’ first batch of gTLDs — .guru, .bike, .holdings, .plumbing, .singles, .ventures and .clothing — had their base-price GA anniversary on February 4, and it appears that domains have already started to drop.

There’s little indication of anything amiss in the .guru zone file so far but the other six are down slightly — by maybe 100 or so names apiece, or less than 1% each — over the last two weeks.

Donuts executives have said they expect first-year renewals to be strong, but we’ve got a few weeks left before anyone will be in a position to know for sure.

New gTLD domains top 41,000

Kevin Murphy, February 8, 2014, Domain Registries

Donuts’ first seven new gTLDs are still growing at a pretty rapid clip, albeit from a small base, a couple of days after they hit their baseline pricing.

There were 41,880 registered domains in the first eight new gTLDs as of last night’s zone files, half of which belong to .guru.

Some of Donuts’ gTLDs are still growing at 30-40% or thereabouts per day, whereas growth in dotShabaka’s شبكة. seems to be tailing off.

TLDDomainsDaily ChangeDaily Change (%)
guru20951605440.64%
bike546479817.10%
clothing4818113530.82%
singles353296037.33%
ventures258160830.82%
plumbing176944433.51%
holdings154827121.22%
شبكة (.xn--ngbc5azd)1217706.10%

DI PRO subscribers can track daily zone file changes here.

First eight gTLDs have 26,000 names so far

Kevin Murphy, February 6, 2014, Domain Registries

Well, we now have a new gTLD domain name market.

After n years of debate, policy-making, delay, application, testing, delegation and newfangled launch processes, there are eight new gTLDs that are open for business.

Donuts yesterday opened up its first seven gTLDs to their ‘proper’ general availability — by which I mean landrush pricing is no longer applicable.

At more or less the same time its second seven — .lighting, .equipment, .graphics, .photography, .camera, .estate, and .gallery exited their sunrise periods and went into their Early Access Program.

Meanwhile, dotShabaka Registry’s شبكة. (“.web” in Arabic) came out of its more opaque landrush period with several hundred new registrations.

Together, these 15 gTLDs have 26,199 registrations so far, based on the names active in their zone files today. The eight fully live gTLDs have 25,575, almost half of which belong to Donuts’ .guru.

TLDDomains
guru12,394
bike3,727
clothing2,856
singles2,071
ventures1,669
plumbing1,081
holdings963
شبكة. (.xn--ngbc5azd)814
equipment137
lighting137
estate85
photography73
graphics68
camera62
gallery62

The zone files are generated at about 0100 UTC and therefore do not represent the full first day of Donuts newly-GA gTLDs, but it’s clear that .guru is the domainer’s favorite so far.

The numbers are a long way off pretty much every new TLD launch we’ve seen to date.

Compare to .mobi, which had over 110,000 names at the end of its first week; .co, which sold 216,159 in its first 16 hours; or .xxx, which sold 55,367 names on day one.

Even Radix said it sold 4,000 .pw names in its first three hours and 50,000 in the first three weeks.

It should also be pointed out that none of the Donuts gTLD numbers include purchases of Domain Protected Marks List blocks, which do not show up in zone files.

That fact eliminates much of the noise from defensive registrations that we see in almost every other TLD.

For buyers (as opposed to blockers) market conditions are obviously different now too — a single TLD launching was once an event, the temporary alleviation of scarcity, whereas today Donuts alone expects to launch half a dozen every week for months.

And the Latin strings that have been launched so far don’t exactly capture the imagination, with .guru the possible exception.

Donuts’ portfolio, in my view, is based more on securing greenfield opportunities in vertical markets (plumbing, cameras, etc) rather than mining domain investors’ wallets on launch day.

One of the keys to the success of these things longer term is going to be how much use they get — when internet users start visiting new gTLD sites and seeing new gTLD URLs on billboards, momentum will build.

Google registers its first new gTLD domain

Kevin Murphy, January 4, 2014, Domain Registries

Google took part in dotShabaka Registry’s Sunrise period, according to today’s zone files.

The company registered جوجل.شبكة, in the .شبكة (Arabic “.web”) TLD, via MarkMonitor at some point prior to December 30.

“جوجل” seems to be the Arabic transliteration of “Google”.

The domain is not resolving, but Whois says it belongs to Google and it’s configured to use Google name servers.

It’s only the fifth confirmed Sunrise registration in the .شبكة space — the only new gTLD to so far conclude a Sunrise period.

Rolex registered its trademark and Richemont International registered three of its luxury goods brands. So far, Rolex is the only confirmed new gTLD registrant that is not also an applicant.

None of the registrants to date are from the Arabic-speaking regions.

These may all be defensive registrations, of course, and may never resolve to anything useful.

These are the first four new gTLD domain names

Kevin Murphy, December 31, 2013, Domain Registries

Two luxury goods companies have the honor of being the first to register domain names in a new gTLD.

Today, the first four domain names registered to actual registrants popped up in the zone file for dotShabaka Registry’s Arabic “.web” — شبكة.

شبكة. exited its mandatory Sunrise period on Sunday; the four new names appear to be the first ones to get name servers after their Sunrise applications were approved.

The two registrants, according to Whois records, are Richemont International and Rolex.

Richemont is itself a new gTLD applicant. The company has taken a strong interest in the program, with head of digital IP Richard Graham even moderating a new gTLDs conference in March.

The four names (with my best guesses at a translation) are:

None appear to be resolving on the web yet, not even to placeholder pages, at least from where I’m sitting.

Because they’re Sunrise names, it’s possible that all four are defensive registrations that may never lead anywhere meaningful.

Richemont used Com Laude as its registrar while Rolex used Key-Systems.

The Sunrise was limited to Arabic-script trademarks.

dotShabaka said yesterday that it had “very few” Sunrise applications. Now we know that number was at least four.