Latest news of the domain name industry

Recent Posts

Symantec gets into the DNS game with Dyn

Kevin Murphy, May 27, 2010, Domain Tech

Symantec has partnered with Dyn to offer a free DNS service to mobile Norton users.

As part of its new mobile strategy, expected to be announced later today, Symantec will provide free DNS resolution with a built-in filter that blocks potentially dangerous domains.

Dyn.com will provide the back-end, which will compete with the likes of OpenDNS and Google’s DNS service.

Non-technical users will be able to download a client application that configures their local DNS to work with the service, which drops one barrier to entry.

Symantec reportedly expects to earn revenue from advertising links – presumably by intercepting NXDOMAIN responses and providing sponsored error pages.

So the deal could be a bit of a money-spinner for Dyn; it’s certainly a further validation of its service.

But is it sexy? Hmm…

DNS is sexy? Dyn thinks so

Kevin Murphy, April 8, 2010, Domain Services

Dynamic Network Services has launched a marketing campaign aimed at convincing people that DNS is “sexy”.

The company, which provides managed DNS services as Dyn.com, evidently has its tongue in its cheek, but has plastered the “DNS is Sexy” slogan across its web site anyway.

It has even registered DNSisSexy.com to bounce users to its corporate pages.

There’s a list of ten reasons why this frankly bizarre proposition might be true, including:

7. Standard features like DNSSEC on our Dynect Platform defend you from would be cyber criminals that want to steal your important information online. Bye bye identity theft!

Feeling sexy yet? Me neither.

How about:

9. Recursive DNS like our free Internet Guide, can protect your family and friends from unwanted Web content with customized defense plans.

Feeling sexy now? No?

Still, Go Daddy managed to mainstream domain name registration by incorporating boobs quite heavily in its TV campaigns, and everybody is interested in the ongoing sex.com and .xxx sagas, so it’s not beyond the bounds of possibility that Dyn could do the same for managed DNS.

To be honest, I can’t quite visualise it.

Dyn is asking people to tweet their reasons why DNS is “sexy” including the hashtag #dnsissexy. I’ve done mine.