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Charity e.co auction kicks off with $10k bid

Kevin Murphy, June 7, 2010, Domain Sales

The four-day auction of the domain name e.co started less than an hour ago at Sedo, and it has already attracted a five-figure bid.

.CO Internet, the Colombian firm behind the newly liberalized .co ccTLD namespace, is using the auction to plug its upcoming landrush, which kicks off June 20.

Juan Diego Calle, CEO of the registry, previously said e.co is “perhaps the shortest, most memorable digital brand in the world”.

Proceeds from the sale will be donated to the charity of the winning bidder’s choosing.

Due to the high-profile nature of the auction, wannabe bidders have to fill out an application form before posting their bids.

The bidding will conclude during a live event at the Internet Week show in New York this Thursday.

E.co up for charity auction at Sedo

Kevin Murphy, May 26, 2010, Domain Sales

Sedo is to host a charity auction for the domain name e.co, under a deal with .CO Internet, manager of the newly relaunched Colombian ccTLD.

The auction will run from June 7 to June 10, with the final hour hosted live at the Internet Week show in New York, simultaneously webcast to the Internet Retailer and TRAFFIC conferences.

The winner of the auction gets to choose which charity the sale price is donated to.

Juan Diego Calle, CEO of the registry, said e.co is “perhaps the shortest, most memorable digital brand in the world”, which is hard to argue with.

You’ve got to hand it to .CO Internet, and to its PR outfit BM, they’re doing a hell of a job keeping the pre-launch .co buzz going. New TLD applicants take note.

Could we see seven figures? It seems quite possible.

Let’s hope the winning bidder throws the money at a worthy cause and doesn’t blow it on a donkey sanctuary or something.