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After a year’s delay, .gay reveals launch dates

Kevin Murphy, August 19, 2020, Domain Registries

Top Level Design has revealed the launch plan for its .gay gTLD, after almost a year of delays.

General availability was originally planned for October last year, but it was pushed out twice, first due to marketing reasons and then because of coronavirus.

The new plan is for GA to begin at 1500 UTC on September 16. Unlike last year’s planned launch, there does not appear to be any special symbolism to the date.

There’s also going to be an early access period first, from September 8 through 15. This is the period where reg prices start high and reduce every day until they settle at regular GA pricing.

As I’ve previously reported, the registry has reserved five tiers of premium names, from $12,500 down to $100, all of which will renew at premium prices to deter domainers.

The base registry fee is $25, but expect to pay more at the checkout.

Most of the large registrars are on board, with half a dozen set to offer pre-regs, but I don’t see any of the big Chinese registrars on the registry’s list.

World’s youngest country launches its Nazi-risk TLD next week

South Sudan is gearing up to launch its controversial top-level domain, .ss, on Monday.

It’s being run by the National Communication Authority for the country, which was founded in 2011 after its split from Sudan and is the world’s youngest nation.

As I noted back then, while SS was the natural and obvious choice of ISO country code, it’s potentially controversial due to the risk of it being used by modern-day Nazis in honor of Hitler’s Schutzstaffel.

Arguably, the risk nine years later is even greater due to the rise of the populist, nationalist right around the world.

So some readers may be pleased to hear that the registry is playing its launch by the book, starting with a sunrise period from June 1 to July 15. Trademark owners will have to show proof of ownership.

I’m sure Hugo Boss already has an intern with a checkbook, trademark certificate and sleeping bag outside the registry’s HQ, to be sure to be first in line on Monday.

Sunrise will be followed by a landrush period from July 17 to August 17, during which names can be acquired for a premium fee.

Immediately after that there’ll be an early access period, from August 19 to August 29, with more premium fees. General availability will begin September 1.

Perhaps surprisingly, given the direction other ccTLDs have been taking over the last decade, South Sudan has opted for a three-level structure, with registrations possible under .com.ss, .net.ss, .biz.ss, .org.ss, .gov.ss, .edu.ss, .sch.ss and .me.ss.

The com/net/biz/me versions are open to all. The others require some proof that the registrant belongs to the specific category.

The registry says it plans to make direct second-level regs available “at a later date”.

Getting your hands on a .ss domain may prove difficult.

Trademark owners won’t be able to use their regular corporate registrar (at least not directly) as NCA is only currently accredited South Sudan-based registrars. So far, only two have been accredited. Neither are also ICANN-accredited.

One is rather unfortunately called JuHub. It’s apparently using a free domain from Freenom’s .ml (Mali) and is listed as having its email at Gmail, which may not inspire confidence. Its web site does not resolve for me.

The other is NamesForUs, which is already taking pre-registration requests. No pricing is available.

The registry’s web site has also been down for most of today, and appears to have been hacked by a CBD splogger at some point, neither of which bodes well.

.gay prices and availability revealed as registry promises to give 20% of revenue to charity

Kevin Murphy, January 10, 2020, Domain Registries

The long-fought, once-controversial gTLD .gay is to launch a month from now.

Top Level Design, which won the string at auction against three other applicants last February, this week informed registrars that its sunrise period will begin February 10 this year. General availability will start May 20.

The registry, which beat a mission-focused, restricted “community” applicant for .gay, also said that it will give 20% of its top-line registration revenue to two LGBT charities — GLAAD and CenterLink.

With base registry fee of $25 per domain, that’s at least $5 going to gay charities for every domain sold. Registrars are being encouraged to match that donation at the retail level.

There will also be six tiers of “premium” domains — $100, $250, $650, $2,000, $5,000 and $12,500 — for which the 20% donation will also apply. Premium domains will renew at premium prices.

Top Level Design also says it is to enforce an anti-bullying policy. Any registrant using a .gay domain for “harassment, threats, and hate speech” will stand to lose their name. It’s a complaint-based enforcement policy; the registry will not actively monitor content.

Registrants who have forums on their .gay web sites will also have to police their user-generated content, to keep it in line with registry policy.

Its official policy even includes helpline numbers for bullied gay people who are feeling suicidal.

The registry appears to be making the right noises when it comes to calming concerns that an unrestricted, non-community .gay space could do more harm than good.

The key area where it diverges from the community application, which had been backed by dozens of gay-rights groups, is the lack of a ban on pornography. I’d hazard a guess that a good chunk of registration volume will come from that space.

The launch will comprise two sunrise periods and an early access period, before .gay goes to GA.

The first sunrise is the ICANN-mandated period, open only to those trademark owners with listings in the official Trademark Clearinghouse. That will run from February 10 to March 31. A second sunrise will be open to other trademarks, validated by back-end provider CentralNic. That runs from April 6 to May 6.

Both sunrise periods will include the automatic reservation of 10 potentially confusing Latin internationalized domain name variants, generated by CentralNic algorithm. This will include strings that transpose 0 and O or e and ë, for example.

EAP, the period in which early birds can grab the names they want for premium fees that decrease every day, runs from May 11 to May 17. Prices are not yet available.

GA is May 20.

Top Level Design originally planned to launch .gay last year, timed to coincide with National Coming Out Day in the US.

The new GA date appears to land on the anniversary of a landmark gay rights ruling in the US Supreme Court, Romer v Evans, but this may just be a coincidence.

.gay is launching about a month before the 50th anniversary of the Stonewall Riots, in June, so we might see some marketing around that event.

Registrars signing up to sell .gay domains are also being given some schooling, apparently courtesy of GLAAD, about what language is currently cool and uncool to use in marketing.

Apparently, the terms “homosexual”, “sexual preference” and “transvestite” are considered offensive nowadays and are therefore verboten in registrar marketing. “Queer”, as a partially reclaimed offensive term, should be used with caution.

I suppose Top Level Design had better hope the word “gay” is not added to this list any time soon, otherwise it has a serious problem on its hands.

.bond domains could cost a grand each

Kevin Murphy, September 19, 2019, Domain Registries

Newish registry ShortDot has announced the release details for its recently acquired .bond gTLD, and they ain’t gonna be cheap.

The TLD is set to go to sunrise in a little under a month, October 17, for 33 days.

General availability begins November 19 with a seven day early access period during which the domains will be more expensive than usual but get cheaper each day.

The regular pricing is likely to see registrars sell .bond names for between $800 and $1,000 a pop, according to ShortDot COO Kevin Kopas.

There won’t be any more-expensive premium tiers, he said.

The gTLD was originally owned by Bond University in Australia, but it was acquired unused by ShortDot earlier this year.

The company hopes it will appeal to bail bondsmen, offerers of financial bonds and James Bond fans.

The business model with .bond is diametrically opposed to .icu, where names sell for under $2 a year (and renew for under $8, if indeed any of them renew).

That zone has inexplicably gone from 0 to 1.8 million names in the last 16 months, and ShortDot says it’s just crossed the two-million mark of registered names.

That second million appears to have been added in just the last three months.

Google launches .dev with some big-name anchor tenants

Kevin Murphy, February 20, 2019, Domain Registries

Google is bringing .dev to general availability this week, and it’s already signed up some recognizable brands as anchor tenants.

Salesforce.com, GitHub and Cloudflare are among several outfits that have already developed web sites using pre-launch .dev domains granted to them by Google Registry.

Salesforce is offering developer tools at the catch crm.dev, GitHub is running a spin-off tool at github.dev and Cloudflare has workers.dev.

All are developed sites, among many more highlighted by Google’s “chief domain enthusiast” Ben Fried in a blog post yesterday.

Sites targeting female coders and offering advice on accessibility issues have also been launched.

.dev appears to have attracted over 500 registrations during its pre-launch periods, including sunrise.

Yesterday, it entered its Early Access Period, a week in which early birds can acquire .dev domains for a premium fee.

From five figures yesterday, prices decrease each day until they hit their .com-equivalent regular pricing on February 28.

Google’s $25 million .app domain finally has a launch date

One of the questions I get asked fairly regularly is “When is .app coming out?”, but until today I haven’t had a good answer.

Now I do. Google has finally released its launch timeline for the could-be-popular new gTLD.

.app will go to sunrise March 29, the company said last week.

Trademark holder exclusivity will end May 1, at which point a week-long Early Access Period will kick in.

There will be an extra fee, so far undisclosed, for EAP buyers.

Finally, on May 8, everyone will get access to the domain as it goes into general availability.

Registry pricing has not been disclosed.

Unusually for a new gTLD, Google plans to keep its Trademark Claims service — which notifies registrants and trademark owners when there’s a potential trademark infringement — open indefinitely, as opposed to the minimum 90-day period.

.app was delegated in early July 2015, so it’s been a loooong wait for people interested in the space.

Google paid $25 million for .app at an ICANN public auction in February 2015. At the time, that was a record-breaking price for a gTLD, but it’s since between dwarfed by the $135 million Verisign is paying for .web.

Google also said that it’s currently working on a launch plan for .dev, another gTLD that folk have been asking about, but that for now it’s focused on .app alone.

Chinese to invade .africa? CEO thinks so

Kevin Murphy, April 11, 2017, Domain Registries

While .africa finally went on sale last week after years of legal fights, it seems Africans may find themselves in the minority of registrants.

A combination of awareness, pricing and anticipated interest from Chinese domain investors, means that Africans could account for as few as 1 in 10 .africa registrations, according to Lucky Masilela, CEO of .africa registry ZA Central Registry.

The domain went into its sunrise period last week, and has a multi-phased launch planned out that will last until July 1, 2018.

After the trademark owners have had their crack at the domain — Masilela tells us that South Africa brands such as Nando’s are among the first to grab theirs — there will be five phases in which domains will be open to all but priced at a premium.

Starting June 5 there will be five landrush periods of five day, each a kind of hybrid between the traditional landrush period and the kind of Early Access Period offered by Donuts and others.

Each landrush will see all names priced at a certain amount, with the amount going down at the start of each period — $5,000 to $2,000 to $1,000 to $500 (all USD).

In the event that any name is claimed by more than one registrant, there will be an auction for that name at the end of the period.

Then on July 4 comes the first period of “general availability”, from which point all domains will be first-come, first-served.

But for the first 28 days of GA, domains will be priced at $150, other than domains categorized by the registry as premium.

Domains then come down to a more affordable $18 wholesale.

But that’s not the end. ZACR has baked in a price reduction to $12.50 wholesale, due to kick in July 1 2018. From then on out, it’s business as usual.

Unlike similar TLDs such as .eu, there are to be no geographic restrictions on who can register .africa names, and Masilela said he expects registrants from Africa to be in a minority.

“I think were are looking at about 10% from the continent, growing gradually over the years,” Masilela said. “The next wave is going to be international registrars.”

“We have a big suspicion that we will probably see a huge uptake coming from the east, which is the China market,” he said. “They’ll probably come in and grab a large number of domain names.”

He said that Chinese investment in Africa offline is likely to be mirrored online.

Pricing is also likely to be a factor. While .africa will bottom out, ignoring periodic discounts, at $12.50, that’s still quite a lot more than you’d expect to pay for African ccTLDs. ZACR’s own .za costs about $4 per year.

The relatively high price of becoming ICANN accredited has also meant that while Africa has 50-something countries, there are currently only about half a dozen gTLD registrars based there.

ZACR proposes to counter this by offering a gateway service rather like the one it already offers in .joburg and .capetown, that would help bring its own .za registrars on board.

Over 50,000 names sold as .shop has successful launch day

Kevin Murphy, September 27, 2016, Domain Registries

GMO Registry has recorded one of the most successful new gTLD launch days to date, selling over 45,000 .shop domain names in the first hours.

The company said it sold 45,427 .shop names in the first two hours after general availability started yesterday afternoon at about 1600 UTC.

The total at that point was 51,755, including about 5,000 that were registered during the Early Access Period, during which names carried higher prices.

The latest .shop zone file contains 46,419 domains.

The registry had sold 616 premium-priced names already, GMO said.

The volume is quite impressive given the retail price tags — .shop is not priced for budget Chinese domainers, it’s selling for $20 to $30 at the major Western registrars.

That’s double, triple or even 10 times as much as Minds + Machines’ self-consciously ‘non-freenium’ .vip domains were selling for when it racked up a six-figure volume during its first day of GA earlier this year.

West.cn, the leading Chinese new gTLD registrar, priced .vip at $3 but is selling .shop at $25.

GMO paid a then record-setting $41.5 million for the rights to .shop at an ICANN auction back in January.

Cars gTLD launch clears $1 million in EAP

Kevin Murphy, January 20, 2016, Domain Registries

There was a small turn-out for the premium launch of .cars, .car and .auto gTLDs, but the registry says it cleared over $1 million in revenue.

The three gTLDs are run by Cars Registry, a venture between Uniregistry and XYZ.com.

They all finished their pricey Early Access Periods yesterday and are due to enter general availability today.

The EAP started January 12 with prices of $45,000 per domain. In GA, they won’t cost you less than $2,000.

While zone files show almost no new domains appearing between January 12 and today — three or four per domain at most — Uniregistry CEO Frank Schilling said EAP was a “success”.

“More than 100 dealers and brands took advantage of sunrise and EAP,” he said.

It appears there are a few dozen domains not appearing in zone files yet.

The three gTLDs combined have brought in over $1 million during EAP, Schilling said.

.security names priced at $3,000, .theatre at $750

Kevin Murphy, January 20, 2016, Domain Registries

XYZ.com may be best known for its budget .xyz gTLD, but its portfolio is increasingly leaning toward the super-premium end of the industry price range.

The company entered Early Access Period with its .security, .protection and .theatre gTLDs today, and they ain’t cheap.

.security and .protection are expected to carry retail prices of $3,000 a year, when they hit general availability a week from now.

Today, they’re $65,000 apiece, with the price reducing to $35,000, $15,000, $8,750 and $5,000 over the coming days.

Meanwhile, .theatre starts at $64,000, going down to $32,000, $14,000, $7,000 and $4,000 before finally settling at the GA RRP of $750.

All three gTLDs were acquired by XYZ.com from other applicants.

That was also the case for .cars, .car and .auto, which XYZ runs in a joint venture with Uniregistry, where retail prices are roughly $2,500.

In terms of competition, .security and .protection are probably up against .trust, while .theatre may well find itself in competition with .tickets, which has made inroads in Broadway.

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