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Sex.com to sell for $13m

Kevin Murphy, October 20, 2010, Domain Sales

Sex.com is set to be sold for $13 million, after Sedo managed to find a buyer from among about a dozen bidders.

I reported the story for The Register today.

The buyer is Clover Holdings Ltd, based in St Vincent. The deal is subject to approval by the California bankruptcy court that is overseeing the assets of Escom, the current owner.

Go read the story. Or, if you’re interested in more detail, here’s the motion Escom filed this week, which includes the sales contract as Exhibit A (pdf).

Sex.com sale gets September 28 deadline

Kevin Murphy, September 9, 2010, Domain Sales

The private sale of sex.com will close by September 28, Sedo announced today.

I believe this is the first time the company has put a hard deadline for a deal to be made. It’s been handling the sale since May.

The company is still soliciting buyers, which makes me wonder whether it’s struggling to find a buyer with sufficiently deep pockets.

Sedo director of sales Kathy Nielsen said in a press release:

Sex.com has a proven revenue model that will enable its next owner to quickly build on past success. This is a once-in-a-lifetime opportunity to own a domain that will instantly expand the visibility of a brand, position a company as a leader in its market, and generate tremendous natural traffic.

The company has previously told buyers that they need to stump up a $1 million deposit in order to enter negotiations.

The last time the storied domain changed hands, the price tag was a cool $14 million.