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Two more dot-brands self-terminate
The dot-brand dead-pool is now up to three gTLDs.
FLSmidth, which supplies machinery to the cement industry, and Emerson Electric, which also makes industrial machinery, have both decided that they don’t need their new gTLDs.
The affected gTLDs are .flsmidth and .emerson.
Both companies have filed cursory notices of termination with ICANN, indicating that they no longer wish to have a new gTLD Registry Agreement.
Neither company has yet received a preliminary determination from ICANN, a step that will lead to a month-long public comment period before the contracts are terminated.
In Emerson’s case, .emerson has not been delegated so there will be no impact on the number of TLDs in the root.
FLSmidth’s dot-brand has been live since September 2014, but the company never made the transition away from its .com.
While registry reports show that six domains have been registered, its latest zone file shows only the obligatory nic.flsmidth domain is active.
The first new gTLD to cop out was .doosan, the dot-brand for Korean conglomerate Doosan. It took over four months from filing its notice last October to the TLD being retired.
Oh no! Cement company withdraws dot-brand bid
FLSmidth, a Danish cement company, has withdrawn its application for the new gTLD .fls.
It’s the first dot-brand to be withdrawn from the program in months.
FLSmidth had passed Initial Evaluation and was not facing any objections or Governmental Advisory Committee advice, so it’s not immediately clear why the company decided to pull out.
The company recently reported a fall in profitability, so perhaps it’s just trying to cut costs by eliminating superfluous expenses.
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