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.gay gets rooted

Kevin Murphy, August 12, 2019, Domain Registries

The new gTLD .gay, which was often used as an example of a controversial TLD that could be blocked from the DNS, has finally made it to the DNS.

While no .gay domains are currently resolving, the TLD itself was added to the root zone over the weekend.

Its registry is Top Level Design, which currently also runs .design, .ink and .wiki.

The company won the string in February, after an auction with three other applicants.

While Top Level Design had planned to launch .gay this October on National Coming Out Day in the US, but had to postpone the release so as not to rush things.

It’s now eyeing a second-quarter 2020 launch, possibly timed to coincide with a major Pride event.

The registry is currently hiring marketing staff to assist in the launch.

It’s the first new TLD to hit the internet since February, when South Sudan acquired .ss.

But it’s been over a year since the last 2012-round new gTLD appeared, when .inc was delegated in July 2018.

There are currently 1,528 TLDs in the root. That’s actually down a bit compared to a year ago, due to the removal of several delegated dot-brands.

.gay was, prior to 2012, often used as an example of a string that could have been blocked by governments or others on “morality and public order” grounds.

But that never transpired. The protracted time it’s taken to get .gay into the root has been more a result of seemingly endless procedural reviews of ICANN decision-making.

.gay not coming out this year after all

We won’t be seeing .gay on the internet this year.

Top Level Design has postponed the release of its hard-won gTLD until the second quarter of 2020, having recently said it was planning an October 2019 launch.

The company told registrars yesterday that it wants “to move forward on a timeline that will allow us to create greater impact in a more measured manner”.

The October date was meant to coincide with National Coming Out Day, which I said was “absolutely perfect”.

The 2020 date will instead coincide with one of the Pride events, the registry said.

The story is that Top Level Design wants to spend more time building up support from gay community groups, before it comes to market.

But CEO Ray King denied that it’s facing resistance from groups that supported the rival community-based application from dotgay LLC, which lost the chance to run .gay when it was auctioned.

“It’s really just about having enough time to do a thoughtful launch,” King told DI.

The company recently blogged about one of its .gay marketing brainstorming sessions.

.gay picks the absolutely perfect launch date

Top Level Design has announced the launch date for its forthcoming .gay gTLD, and the timing couldn’t be more symbolic.

It’s picked October 11 as the date for general availability, which also happens to be National Coming Out Day in the US.

National Coming Out Day, which has been observed by gay rights organizations since 1987, is meant to celebrate LBGTQ people “coming out of the closet” and publicly acknowledging their sexual identity.

It happens on the same date every year to commemorate a 1987 civil rights march in Washington, DC.

According to Wikipedia, the event is also celebrated in Ireland, Switzerland, the Netherlands and the UK.

Leading up to its GA launch, Top Level Design plans to kick off its sunrise period in August.

Given that .gay has not yet been delegated, and has not filed its startup plan with ICANN, I imagine there’s some flexibility to the launch timetable.

The registry has recently been brainstorming ideas about how to promote positive content and reduce the inevitable abuse in its new TLD.

The internet is about to get a lot gayer

Kevin Murphy, February 20, 2019, Domain Registries

Seven years after four companies applied for the .gay top-level domain, we finally have a winner.

Three applicants, including the community-driven bid that has been fighting ICANN for exclusive recognition for years, this week withdrew their applications, leaving Top Level Design the prevailing bidder.

Top Level Design is the Portland, Oregon registry that already runs .ink, .design and .wiki.

The withdrawing applicants are fellow portfolio registries Donuts and MMX, and community applicant dotgay LLC, which had been the main holdout preventing the contention set being resolved.

I do not yet know how the settlement was reached, but it smells very much like a private auction.

As a contention set only goes to auction with consent of all the applicants, it seems rather like it came about after dotgay finally threw in the towel.

dotgay was the only applicant to apply as a formal “community”, a special class of applicant under ICANN rules that gives a no-auction path to delegation if a rigorous set of tests can be surmounted.

Under dotgay’s plan, registrants would have to have been verified gay or gay-friendly before they could register a .gay domain, which never sat right with me.

The other applicants, Top Level Design included, all proposed open, unrestricted TLDs.

dotgay, which had huge amounts of support from gay rights groups, failed its Community Priority Evaluation in late 2014. The panel of Economist Intelligence Unit experts awarded it 10 out the 16 available points, short of the 14-point prevailing threshold.

Basically, the EIU said dotgay’s applicant wasn’t gay enough, largely because its definition of “gay” was considered overly broad, comprising the entire LGBTQIA+ community, including non-gay people.

After dotgay appealed, ICANN a few months later overturned the CPE ruling on a technicality.

A rerun of the CPE in October 2015 led to dotgay’s bid being awarded exactly the same failing score as a year earlier, leading to more dotgay appeals.

The .gay set was also held up by an ICANN investigation into the fairness of the CPE process as carried out by the EIU, which unsurprisingly found that everything was just hunky-dory.

The company in 2016 tried crowdfunding to raise $360,000 to fund its appeal, but after a few weeks had raised little more than a hundred bucks.

Since October 2017, dotgay has been in ICANN’s Cooperative Engagement Process, a form of negotiation designed to avert a formal, expensive, Independent Review Process appeal, and the contention set had been on hold.

The company evidently decided it made more sense to cut its losses by submitting to an auction it had little chance of winning, rather than spend six or seven figures on a lengthy IRP in which it had no guarantee of prevailing.

Top Level Design, in its application, says it wants to create “the most safe, secure, and prideful .gay TLD possible” and that it is largely targeting “gay and queer people as well as those individuals that are involved in supporting gay cultures, such as advocacy, outreach, and civil rights.”

But, let’s face it, there’s going to be a hell of a lot of porn in there too.

There’s no mention in the winning bid of any specific policies to counter the abuse, such as cyberbullying or overt homophobia, that .gay is very likely to attract.

Top Level Design is likely to take .gay to launch in the back end of the year.

The settlement of the contention set is also good news for two publicly traded London companies.

MMX presumably stands to get a one-off revenue boost (I’m guessing in seven figures) from losing another auction, while CentralNic, Top Level Design’s chosen back-end registry provider, will see the benefits on an ongoing basis.

Christians rail against GoDaddy’s six-color gay rights flag

GoDaddy changed its social media avatars to a gay rights flag yesterday, incurring the wrath of some self-declared Christians and US right-wingers.

GoDaddy rainbow

The change was made in recognition of LGBT Pride Month, in which every June gay rights groups hold marches and generally celebrate/call for equal rights for lesbian, gay, bisexual and transgender people.

The most egregious thing about the change is surely that there’s a color missing. For some reason, the world’s largest registrar has decided that rainbows look better with only six colors.

But many customers took to Facebook to decry the change on religious or political grounds.

Here’s a sample of some of the comments on the logo.

Now finding another service !!! I don’t support this crap !! I serve s higher power and I am as a Christian warrior to turn my back on this !!!

Don’t you start making a hard left turn to GoDaddy, are you gonna choose the coastal liberals over the other half of the country? Stay out of politics and picking sides. Your not above Boycott like every other Mega Company that chooses a Globalist agenda…

Keep your sexual or political opinion out of your business or I’ll leave your business son! Weather I agree or disagree Im not doing business with you for you to push your views upon me! Just sell me websites and hosting and keep your mouth shut, thanks!

Not doing business there anymore

To be fair, compared to the size of GoDaddy’s customer base, the number of outraged commenters was vanishingly small. I don’t think anyone at GoDaddy is shaking in their boots over the possible loss of a few hard-core right-wing customers.

But those saying it’s a political statement may have a point.

It might be interesting to note that on GoDaddy’s Facebook page for the UK, where equal rights are far less controversial and barely considered a mainstream political issue, the company has not changed its logo.

There were also lots of comments in favor of the change, of course.

Always been a huge fan of godaddy. Your customer service and products are superior. Now I’m even more of a fan. Thanks for taking a powerful stand, even amidst these trolls. I can’t even believe the hate spewing from them. #teamGoDaddy

Comment section, its not getting political or “imposing views” on others to support & respect gays as human beings. They’re not talking about gun rights or abortion or whatever, its LGBT, thats not a belief, or a view. So if you’re gonna seriously stop using the website over human decency & compassion during pride month, thats on you if ya wanna be a whining mope

The amount of offended people in these comments is killing me 😂 much love, GoDaddy. Happy pride. To all the high- strung offended snowflakes: you and your kind have enjoyed thousands of years without LGBT visibility. One site changes their profile pic and your anger burns for nothing. Suck it.

And there were plenty of ambivalent comments.

I am ok with supporting LGBT rights. I am not ok with my slow as hell server that I paid extra for it to be fast, but I paid up front for 3 years so whatever I guess I am hanging out awhile.

While I generally tend to steer away from stories about bogus, whipped-up, social media controversies (this is maybe the third time DI has posted such an article) I find it interesting as it reflects GoDaddy’s perception shift as a company.

A large reason GoDaddy got into the leading position it is today is due to its unabashedly breast-based advertising and sponsorship of sports only Republicans understand.

Less than a decade ago, it was more common for the company to attract controversy when founding CEO Bob Parsons did something dumb like brag about shooting an elephant.

Now it’s taking flak for making a half-assed nod towards gay rights? How times change.

Disclosure: it’s not lost of me that throughout this article I’ve used the word “gay” interchangeably with “LGBT”.