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Was I wrong? .xyz claims 31,000 regs on day one

.xyz’s first full day of general availability saw it total 31,119 registrations, suggesting that it’s not doing as badly as I suggested in a post earlier today.

Today’s .xyz zone file shows 14,924 names, up 14,829 on the day, but Gavin Brown, CTO of .xyz back-end CentralNic, just commented that the 24-hour number is actually 31,119.

The zone files for each new gTLD are made available by ICANN — assuming the Centralized Zone Data Service is working — at 0100 UTC every day. Brown said that .xyz’s file today was generated an hour later.

That means the 14,924 total represented the first 10 hours of GA, as indicated in my original piece today.

For a new gTLD to sell more domains in the second half of its first GA day than during the first is unusual, because gTLD launches to date have tended to rely quite heavily on pre-orders.

Pre-orders, a decent measure of demand, generally hit the registry within the first few minutes of general availability, as registrars try to secure the names their customers want.

That has the effect of stacking first-day registrations heavily towards the first few hours of GA.

Take .club, for example. It sold 25,776 names in its first 10 hours. But 24 hours later that number had crept up to just 30,680, an increase of just 4,904.

Similarly, TLD Registry’s .在线 moved just shy of 20,000 names in its first 12 hours of general availability, but had sold only 1,000 more names a full 24 hours later.

I didn’t think it unreasonable to assume that .xyz would follow the same pattern, but this front-loading doesn’t seem to have happened in .xyz’s case.

Did I make a faulty assumption?

If registrations are indeed coming in at a more measured pace than preceding launches, then .xyz may not be falling behind CEO Daniel Negari’s aggressive growth targets at all.

Was I wrong to say that .xyz hasn’t lived up to the hype? Maybe. We’ll need some more days of data to be sure.

.xyz fails to live up to the hype

.xyz sold just shy of 15,000 domain names during its first hours of general availability.

That’s according to zone files released today.

The registry added 14,829 names yesterday, ending the period with 14,924 in its zone, making it the 15th-largest new gTLD by volume, behind the likes of .center, .directory and .solutions.

(UPDATE: see the bottom of this post for important updates on these numbers.)

While it’s a respectable first-day performance — logging more sales that I expected it to — it’s doesn’t look like the registry is going to hit CEO Daniel Negari’s target of a million names in year one.

Earlier this week, Negari enthusiastically blogged, in a post tagged simply “believe”:

There is no doubt in my mind that the growth rate of .xyz will surpass the growth rate of .com. It won’t take us 20 years to reach one million registrations. It will only take 1 year. The growing number of internet users online today, the increasing demand for domain name registrations, and the way we have positioned .xyz all validate this projection. Soon we will see that there is only one competitor to .com, and that is .xyz.

Averaged out over a year, a million registrations is over 2,700 per day, a rate that no other new gTLD registry has managed to sustain to date.

If .xyz follows the path taken by its predecessors, it will probably rack up a thousand or so more names per day for the next few days, likely making it a top-ten new gTLD within a week, before settling down to a comfortable rate of 200 to 300 per day.

So far, .guru (four months old) and .club (one month old) are the only gTLDs with significant volumes that have managed to double their launch-day figures.

.xyz is going to be in desperate need of some more marketing if its wants to get to one million by June 2, 2015.

As I’ve always said, I think .xyz is a tough sell.

As Negari says, the string has “little-to-no meaning”, and the game has always been to brand .xyz as being even more generic than .com.

The registry has attempted to shoehorn it into meanings such as “It is the ending of the alphabet, and it is the ending of domain names” and “Generations X, Y and Z”.

But it seems to be one of those sales pitches you either get or you don’t. I’ve heard it many times, and I still don’t.

So 15,000 names in half a day, by my expectations, is not bad.

However, despite the 15,000 names, we’re talking about a TLD with a sub-.com registry fee, being retailed by some registrars for under $10.

With a million names, that’s a nice little business. Sub-100,000, not so much.

There are plenty of people out there who will immediately say the “success” of new gTLDs in general is a combination of many factors, of which volume is only one, and I agree.

It’s only day one for .xyz, but for a cheap-as-chips gTLD that has explicitly made itself a volume play, I think registration count is a fair way to measure its success going forward.

UPDATE: According to Gavin Brown, CTO of .xyz back-end CentralNic, the number of names in the zone file almost 24 hours after GA began is actually 31,119, over double what the registry sold in the first 10 hours.

Slow start for .ceo with fewer than 400 names sold

Kevin Murphy, March 30, 2014, Domain Registries

The new .ceo gTLD has had a disappointing launch.

In the first 30 hours of general availability, which began on Friday afternoon, the TLD has managed to scrape just 378 registrations, according to the latest zone file.

That includes 100 names that were registered during the sunrise period.

Jodee Rich, CEO of PeopleBrowsr, the .ceo registry, told DI that the company sold about 40 premium names at $999 per year on the first day and that revenue for the first six hours was about $100,000.

The baseline retail price for .ceo names is $99.

There is a tiered pricing structure, and Rich said that only four out of its 40-something accredited registrars were ready to handle it, which may have impacted sales.

He added that .ceo has over 3,000 pre-registrations which he hopes to start seeing convert over the coming days.

Nevertheless, 378 domains is a poor showing by any measure.

On day one of GA, it was the eighth-fastest growing new gTLD by domain volume. Today, it’s ranked 52nd out of the 52 new gTLDs that have gone to full, baseline pricing general availability.

Registrars screwing up new gTLD launches?

Kevin Murphy, March 18, 2014, Domain Registrars

Some of the largest domain name registrars are failing to support new gTLDs properly, leading to would-be registrants being told unregistered names are unavailable.

The .menu gTLD went into general availability yesterday, gathering some 1,649 registrations in its first half day.

It’s not a great start for the new gTLD by any stretch, but how much of it has to do with the channel?

I tested out searches for available names at some of the biggest registrars and got widely different results, apparently because they don’t all properly support tiered pricing.

Market leader Go Daddy even refuses to sell available names.

The .menu gTLD is being operated by a What Box? subsidiary, the inappropriately named Wedding TLD2.

The company has selected at least three pricing tiers as far as I can tell — $25 is the baseline registry fee, but many unreserved “premium” names are priced by the registry at $50 and $65 a year.

For my test, I used noodleshop.menu, which seems to carry the $65 fee. Whois records show it as unregistered and it’s not showing up in today’s .menu zone file. It’s available.

This pricing seems to be accurately reflected at registrars including Name.com and 101domain.

Name.com, for example, says that the name is available and offers to sell it to me for $81.25.

Name.com

Likewise, 101domain reports its availability and a price of $97.49. There’s even a little medal icon next to the name to illustrate the fact that it’s at a premium price.

101domain

So far so good. However, other registrars fare less well.

Go Daddy and Register.com, which are both accredited .menu registrars, don’t seem to recognize the higher-tier names at all.

Go Daddy reports the name is unavailable.

Go Daddy

And so does Register.com.

Register.com

For every .menu name that carried a premium price at Name.com, Go Daddy was reporting it as unavailable.

With Go Daddy owning almost half of the new gTLD market, you can see why its failure to recognize a significant portion of a new gTLD’s available nice-looking names might impact day-one volumes.

The experience at 1&1, which has pumped millions into marketing new gTLD pre-registrations, was also weird.

At 1&1, I was offered noodleshop.menu at the sale price of $29.99 for the first year and $49.99 thereafter, which for some reason I was told was a $240 saving.

1&1

Both the sale price and the regular price appear to be below the wholesale cost. Either 1&1 is committed to take a $15 loss on each top-tier .menu name forever, or it’s pricing its names incorrectly.

A reader informed me this morning that when he tried to buy a .menu premium at 1&1 today he was presented with a message saying he would be contacted within 24 hours about the name.

He said his credit card was billed for the $29.99, but the name (Whois records seem to confirm) remains unregistered.

I’d test this out myself but frankly I don’t want to risk my money. When I tried to register the same name as the reader on 1&1 today I was told it was still available.

If I were a new gTLD registry I’d be very worried about this state of affairs. Without registrars, there’s no sales, but some registrars appear to be unprepared, at least in the case of .menu.

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