For some reason people like watching Go Daddy’s Super Bowl commercials.
Here’s its 2014 commercial, which the company posted to YouTube today.
Rather than attempting to grab the viewer’s attention with fleeting glimpses of female décolletage, which has become the tradition over the 10 years Go Daddy has been running these expensive annual ads, this time around it’s the male form that’s being exploited.
Man boobs, in other words. Dozens and dozens of pairs of man boobs.
Danica Patrick’s in there somewhere too, but she appears to have been CGI’d to look like one of the fellers.
You’ll notice the lack of any TLDs — new or old — getting a mention, not even in Go Daddy’s logo, which dropped the “.com” about a year ago.
You may also scratch your head at the denouement. Why were a bunch of black guys among those racing to the tanning salon? Baffling.
Go Daddy has appointed a new chief information/infrastructure officer, former Microsoft and ServiceNow executive Arne Josefsberg.
Josefsberg was most recently CTO of ServiceNow, a service automation software company, but he previously worked with Go Daddy CTO Elissa Murphy when she was at Microsoft.
He’s the latest in a series of high-level appointments to come over the year since Blake Irving took over as CEO and started plundering the ranks of alma maters Yahoo and Microsoft for executive talent.
Fears that the 2013 Registrar Accreditation Agreement would lead to new phishing attacks appear to be unfounded, at least so far.
The 2013 RAA, which came into force at most of the big registrars on January 1, requires registrars to verify the registrant’s email address or phone number whenever a new name is registered.
It was long predicted that this new provision — demanded by law enforcement — would lead to phishers exploiting registrant confusion, obtaining login credentials, and stealing valuable domain names.
Over the weekend, it looked like this prediction had come true, with posts over at DNForum saying that a new Go Daddy scam was doing the rounds and reports that it was related to the 2013 RAA changes.
I disagree. Shane Cultra posted a screenshot of the latest scam on his blog, alongside a screenshot of Go Daddy’s actual verification email, and the two are completely dissimilar.
The big giveaways are the “Whois Data Reminder” banner and “Reminder to verify the accuracy of Whois data” subject line.
The new attack is not exploiting the new 2013 RAA Whois verification requirements, it’s exploiting the 10-year-old Whois Data Reminder Policy, which requires registrars annually to remind their customers to keep their contact details accurate.
In fact, the language of the new scam has been used in phishing attacks against registrants since at least 2010.
That’s not to say the attack is harmless, of course — the attacker is still going to steal the contents of your Go Daddy account if you fall for it.
We probably will see attacks specifically targeting confusion about the new address verification policy in future, but it seems to me that the confusion we’re seeing with the latest scam may be coincidental.
Go Daddy told DI yesterday that the scam site in question had already been shut down. It’s not clear if anyone fell for it while it was live.
Donuts’ pricey Early Access Program for its new gTLDs could prove quite lucrative for registrars.
Go Daddy today revealed that it’s charging $12,500 and up for first-day “priority” registrations in 14 Donuts gTLDs, a $2,500 profit on Donuts’ EAP registry fee, which I believe is $10,000.
The EAP is Donuts’ alternative to a traditional landrush period.
Rather than charging premium landrush fees and then running an auction for contested domains, every available domain has a standard premium buy-it-now price that is reduced every day for a week until the fee hits the standard reg fee.
It’s Dutch-auction-like, with a first-come-first-served component.
The EAP registry fees start at $10,000, go to $2,500 on day two, $950 on day three, $500 on day four and $100 from days five through day seven. Then they go to the base fee, which depends on gTLD but typically translates to about $40 at the check-out.
Go Daddy’s respective EAP retail prices are $12,539.99, $3,164.99, $1,239.99, $689.99 and $189.99.
Complicating matters, these are currently “priority pre-registration” fees, so the company will still have to successfully grab the pre-registered names from the registry when they become available.
While customers are billed today, they may not get the name they want. If Go Daddy fails to secure the name it will issue a full refund.
Complicating matters further, the company is accepting multiple pre-registrations on any given name and will auction it off to the highest bidder if more than one person pre-registers at the same level and Go Daddy manages to grab the name.
So $12,500 may just be the tip of the iceberg.
Complicating matters further further, Go Daddy’s site is currently not particularly clear — at least to this elderly hack — which components of its fees are refundable and which are not.
This slogan, currently in use on the Go Daddy pre-reg site, appears to me to be absolute nonsense.
The 14 Donuts gTLD currently on offer are: .estate, .photography, .ventures, .guru, .bike, .clothing, .gallery, .singles, .camera, .lighting, .plumbing, .equipment, .graphics and .holdings.
Only one mass-market TLD used it, and it’s often considered a bad idea, but variable pricing for domain name renewals is making a comeback with the launch of new gTLDs.
What Box? and Plan Bee are the first two new gTLD registries to start selling domains with tiered renewal fees, in .menu and .build respectively, via Go Daddy.
If you pay Go Daddy $189.99 for a “Priority Rre-registration” in .build, your annual renewal fee if you secure the name will be be $149.99, instead of the $99.99 other pre-registrants will pay.
Similarly, a Priority Pre-registration in .menu will set you back $199.99 a year, forever, instead of $49.99.
I understand that the standard Go Daddy initial registration fee for these two TLDs during general availability will also be $99.99 and $49.99 respectively.
The other two new gTLDs with announced pricing, .uno and .luxury, do not appear to be charging tiered rates.
Go Daddy confirmed that the renewal pricing will be permanently higher in the .build and .menu, telling us:
The industry is starting to move toward a tiered pricing system. As such, some registries have elected to make renewals higher on domain names captured during the priority pre-registration period.
It’s actually permitted under ICANN’s standard Registry Agreement.
Generally, the RA prevents registries charging variable renewal fees. If you find yourself running a successful business in a new gTLD, the registry is not allowed to gouge you for higher renewals.
There’s a provision in section 2.10 of the contract that is designed to “prohibit abusive and/or discriminatory Renewal Pricing practices imposed by Registry Operator”.
But the rule does not apply if you’re told at the point of registration that your renewal pricing will be higher.
The contract states that “Registry Operator must have uniform pricing for renewals of domain name registrations”, but grants this huge exception:
if the registrar has provided Registry Operator with documentation that demonstrates that the applicable registrant expressly agreed in its registration agreement with registrar to higher Renewal Pricing at the time of the initial registration of the domain name following clear and conspicuous disclosure of such Renewal Pricing to such registrant
The only major TLD to try variable pricing before now was .tv, which Verisign currently operates.
The .tv registry held back thousands of desirable strings when it launched in 2000. Instead of auctioning them, it priced these names to sell, but with renewal prices matching the initial registration fee.
If you bought a premium .tv name 10 years ago for $10,000, you’ve been paying $10,000 a year ever since.
This proved very unpopular — especially with domain investors, who continue to moan about the high carrying cost of .tv names bought years ago — and Verisign scrapped the policy on new registrations in 2010.
Some say tiered renewal pricing is the main reason .tv isn’t nearly as popular as it arguably should be.
But will it work in 2014?
Tiered renewal fees seems like an excellent way to discourage domainers from participating in your launch.
Would you be willing to pay higher renewal fees ad infinitum just for the chance for first dibs on the new gTLD domain name you want?