Go Daddy cozies up new gTLD players, drops its own .home and .casa bids

Go Daddy has changed tack in its new gTLD strategy, dropping its own applications and positioning itself strongly as a registry-neutral channel to market.
The company spent yesterday wooing new gTLD applicants at a specially convened meeting in its native Arizona; there were representatives from about half of the applied-for gTLDs in attendance.
But apart from the fact that Go Daddy has withdrawn its applications for .home and .casa — and symbolically dropped the “.com” from its logo — the company is playing its strategy pretty close to its chest.
Director of policy planning James Bladel told DI that the meeting was more about “starting a conversation” with registries, rather than laying out Go Daddy’s specific plans for new gTLDs.
The company will be a hugely important channel to market for many gTLDs, and competition for store-front space on the Go Daddy home page is expected to be fierce.
Existing big-volume “new” TLDs, such as .info and .co, can attribute much of their success to Go Daddy.
It’s responsible for well over half of all .info domains registered today and .CO Internet’s success to date can no doubt be attributed in no small part to its strong relationship with the company.
But Bladel would not be drawn on Go Daddy’s specific plans for the next wave of gTLDs.
While the company has a patent on a method of allocating shelf space via an Adsense-style bidding technology, Bladel said Go Daddy has not yet decided whether to use that system.
The company could also use other methods, algorithmic rather than commercial, for selecting which TLDs to display to users, such as geographic location, he said.
Another conversation that needs to happen relates to launch timing.
Ideas may include staggering launches to benefit from joint marketing efforts, or pooling launches into big-draw “launch day” events, Bladel speculated, noting that the company is more interested in hearing ideas from gTLD applicants right now.
While Go Daddy will continue to push its application for .godaddy dot-brand, with the loss of .home and .casa it will no longer be in the mass-market gTLD registry game.
Registry-neutral registrars may actually be a rarity in the new gTLD era.
eNom will certainly walk away with interests in more than a few gTLDs, directly and via its deal with Donuts. Tucows, Web.com and Directi will also have some, depending on contention set results.
Apart from Go Daddy, the only other top-ten registrars without their own gTLDs could be United and FastDomains.

Go Daddy claims half-boobed Super Bowl ads success

Go Daddy reckons its two commercials broadcast in the US during the Super Bowl last night were the most successful in the company’s history, according to two key metrics.
The company said in a press release:

Last night’s ads delivered more new customers and more overall sales, as compared to any other Super Bowl campaign in the company’s history.

Go Daddy has been advertising during the game for nine years. This year was the third in which is has partnered with .CO Internet, the .co registry, on one of the ads.
One of the ads was shameless, vintage, attention-grabbing Go Daddy — primarily comprising a lingering shot of a passionate kiss between an attractive female model and a male geek archetype.
The other, which advertised .co, largely eschewed mammary glands in favor of the “Underpants Gnomes” theory of domain name advertising, in which registering a domain somehow leads to fabulous wealth.
ICM Registry used a similar tactic in its launch advertising late 2011.

The Super Bowl is the season finale of a little-played fringe sport known as “American Football”.
Viewers of the annual US broadcast traditionally pay special attention to the regular commercial interludes because the brief, fleeting moments of actual sport are so soul-sappingly tedious.

NameCheap resurrects anti-SOPA transfers promo

NameCheap has decided to bring back the promotion that saw roughly 20,000 domain names transferred to it from Go Daddy, in protest of the company’s stance on US legislation, a year ago.
Its “second annual Move Your Domain Day” will be on January 22, with inbound transfers costing $3.99 (a buck cheaper than last year) on domains in the five biggest gTLDs.
It will donate $0.50 to the Electronic Frontier Foundation for every transfer, escalating to $1 and $1.50 if it gets more than 10,000 and 20,000 domains respectively.
The original promo was an opportunistic move to capitalize on Go Daddy’s support for the censor-happy Stop Online Piracy Act, which caused a great deal of controversy a year ago.
SOPA is now of course dead, and the senior Go Daddy executive who was most vocally in support of the bill, general counsel Christine Jones, is no longer with the company.

Second premium .info auction goes live on Go Daddy

Go Daddy and Afilias are auctioning off a second batch of premium dictionary-word .info domain names.
The registrar has just gone live with a list of 138 domains, including stuff like home.info, autos.info, boat.info, fashion.info and computer.info.
The domains were all claimed in Afilias’ .info sunrise period back in 2001 but were subsequently found to be ineligible under the sunrise rules and reclaimed by the registry.
Bidding starts on January 15, with starting bids at about $100.
A first batch of domains from the same pool were auctioned in December, with some fetching five-figure sums — cancer.info led, selling for $16,005, with loans.info going for $12,205.

Go Daddy gets its fourth CEO in a year

Go Daddy has appointed Blake Irving, formerly of Microsoft and Yahoo, as its new CEO.
He’s the fourth man to take the top spot at the market-leading registrar in the last 12 months.
Founding CEO Bob Parsons stepped aside for his protege COO Warren Adelman a year ago, but he too was replaced in August by the company’s new investors.
Irving was most recently chief products officer at Yahoo, but has spent most of his career as a Microsoftie, heading up the Windows Live platform at the tail end of his 15-year tenure.
He will take over from interim CEO Scott Wagner of KKR Ventures on January 7 next year.
Domain Name Wire has a few quotes from the new guy over here.

Domainers not welcome in one-character .org auction

The Public Interest Registry is to auction 85 one and two-character .org domain names, but only to organizations that promise to use them in a manner consistent with the .org brand.
The sell-off, branded Project94, will be handled by Go Daddy and eNom, which have each been provided with half of the available portfolio.
Discounting legacy registrations, 94 domains were released when PIR amended its contract with ICANN earlier this year, but nine of them are being held back because they match ccTLDs.
It’s going to be a straightforward auction, but to get a chance at bidding your idea will have to be vetted first.
“We want to see these names used in a way that reflects the brand attributes and the values of .org,” PIR CEO Brian Cute told DI today.
“Before getting into the auction there will be a filter where the applicant has to say the purpose to which they’re going to put the .org that they’ll be bidding on,” he said.
People wondering whether the .org auction is a park-and-flip opportunity seem to be out of luck.
I believe it’s the first time that a TLD registry has merged the RFP and auction phases of their allocation process when they release previously reserved one and two-character domains.
PIR, which is a non-profit, says it will earmark the auction funds for special projects, such as encouraging deployment of new technologies like DNSSEC.
The full list of names being sold can be found at Project94.org

Go Daddy customers to get compensation?

Go Daddy plans to offer customers affected by its downtime yesterday a “good faith gesture” in the coming days.
A blog post from interim CEO Scott Wagner tonight closely mirrors the statement the company issued earlier today, but with a few additions:

We have let our customers down and we know it. I cannot express how sorry I am to those of you who were inconvenienced. We will learn from this.
I’d like to express my profound gratitude to all our customers. We are thankful for your straightforward feedback and the confidence you have shown in us.
In appreciation, we will reach out to affected customers in the coming days with a good faith gesture that acknowledges the disruption. We are grateful for your continued loyalty and support.

The post does not specify the nature of the gesture.
Some customers will have lost money as a result of the downtime, which lasted about up to six hours, but there will be many more who won’t have even noticed they were affected.

Breaking: Go Daddy was not attacked

Go Daddy’s outage last night was caused by an internal cock-up and not an attack.
The official line is that the downtime, which many reports had attributed to an Anonymous attack, was actually caused by “a series of internal network events that corrupted router data tables”.
The company, whose customers suffered from four to six hours of downtime yesterday, just issued the following statement:

Go Daddy Site Outage Investigation Completed
Yesterday, GoDaddy.com and many of our customers experienced intermittent service outages starting shortly after 10 a.m. PDT. Service was fully restored by 4 p.m. PDT.
The service outage was not caused by external influences. It was not a “hack” and it was not a denial of service attack (DDoS). We have determined the service outage was due to a series of internal network events that corrupted router data tables. Once the issues were identified, we took corrective actions to restore services for our customers and GoDaddy.com. We have implemented measures to prevent this from occurring again.
At no time was any customer data at risk or were any of our systems compromised.
Throughout our history, we have provided 99.999% uptime in our DNS infrastructure. This is the level our customers expect from us and the level we expect of ourselves. We have let our customers down and we know it.
We take our business and our customers’ businesses very seriously. We apologize to our customers for these events and thank them for their patience.
– Scott Wagner
Go Daddy Interim CEO

I reported earlier today that the incident bore many of the hallmarks of a DDoS attack, but that’s clearly now proven to be incorrect.

What the hell happened to Go Daddy last night?

Thousands — possibly millions — of Go Daddy customers suffered a four-hour outage last night, during a suspected distributed denial of service attack.
The company has not yet revealed the cause of the downtime, which started at 1725 UTC last night, but it bears many of the signs of DDoS against the company’s DNS servers.
During the incident, godaddy.com was inaccessible. DI hosts with Go Daddy; domainincite.com and secureserver.net, the domain Go Daddy uses to provide its email services, were both down.
The company issued the following statement:

At 10:25 am PT, GoDaddy.com and associated customer services experienced intermittent outages. Services began to be restored for the bulk of affected customers at 2:43 pm PT. At no time was any sensitive customer information, such as credit card data, passwords or names and addresses, compromised. We will provide an additional update within the next 24 hours. We want to thank our customers for their patience and support.

Several Go Daddy sites I checked remained accessible from some parts of the world initially, only to disappear later.
Others reported that they were able to load their Go Daddy webmail, but that no new emails were getting through.
This all points to a problem with Go Daddy’s DNS, rather than with its hosting infrastructure. People able to view affected sites were likely using cached copies of DNS records.
Close to 34 million domains use domaincontrol.com, Go Daddy’s primary name server, for their DNS. The company says it has over 10 million customers.
Reportedly, Go Daddy started using Verisign’s DNS for its home page during the event, which would also point to a DNS-based attack.
The outage was so widespread that the words “GoDaddy” and “DNS” quickly became trending topics on Twitter.
The web site downforeveryoneorjustme.com, which does not use Go Daddy, also went down as thousands of people rushed to check whether their web sites were affected.
Some outlets reported that Anonymous, the hacker group, had claimed credit for the attack via an anonymous (small a) Twitter account.
Companies the size of Go Daddy experience DDoS attacks on a daily basis, and they build their infrastructure with sufficient safeguards and redundancies to handle the extra traffic.
This leads me to believe that either yesterday’s attack was either especially enormous, or that somebody screwed up.
The fact that the company has not yet confirmed that external malicious forces were at work is worrying.
Either way it’s embarrassing for Go Daddy, which is applying for three new gTLDs which it plans to self-host.
Several reports have already speculated that the attack could be revenge for one or more of Go Daddy’s recent PR screw-ups.
The company has promised an update later today.

Go Daddy: 6% chance somebody else wants that available reg-fee domain too

If you’ve found an available, unregistered domain name, there’s at least a 6% chance that somebody else has also found it that very same day, according to Go Daddy.
More than 6% customer searches for available domain names are performed by more than one person each day, head of product development Richard Merdinger said in a blog post.
According to Merdinger, due to the sheer volume of searches, “more than six percent of customer searches for available domain names are performed by more than one person each day.”
The post, which was written in response to a single highly questionable allegation of “front-running”, added:

This overlap in domain name requests happens every day. As unique as customers believe their domain name ideas are, there’s more “innovation collision” than many people realize. With so many domain name registrations happening every day, there is a good probability a domain name you searched for is also being searched by someone else.

He also publishes some anonymized log data to prove his point.
There are tens of millions of domain searches on Go Daddy every day, apparently.