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Allstate dumps a dot-brand

Kevin Murphy, August 9, 2018, Domain Registries

American insurance giant Allstate has dumped one of its two dot-brand gTLDs.

The company, which had $38.5 billion revenue in 2017, has told ICANN it no longer wishes to run .goodhands, which is a partial match to its long-time “Are you in good hands?” advertising slogan.

Allstate still owns the contract to run .allstate, where it has a handful of domains that redirect to its primary .com site.

The company had also applied for the gTLDs .carinsurance and .autoinsurance, but withdrew both applications after the “closed generics” controversy in 2013.

.goodhands is the ninth dot-brand to self-terminate this year and the 37th since .doosan became the first back in September 2015.

Hundreds of other dot-brand gTLDs are still live, many of them in active use.