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Failure to launch: 10 years-old gTLDs that are still dormant

Over six years after the last new gTLD application window closed, more than one in 10 new gTLDs have yet to launch, even though some have been delegated for over four years.

Once you filter out duplicates, withdrawals and terminations from the original 1,930 applications, there were a maximum of roughly 1,300 potential new gTLDs from the 2012 round.

But, by my calculations, 144 of those have yet to even get around to their sunrise period. Most of those haven’t even filed their launch plans with ICANN yet.

Here’s 10 from that list I’ve picked based on how interesting they appear to me, in no particular order.

Yes, DI is doing listicles now. Hate-mail to the usual address.

.forum

This one’s owned by Jay Westerdal’s Top Level Spectrum, the same company behind .feedback, .realty and others. I quite like the potential of this string — the internet is chock-full of forums due to the easy availability of open-source forum software — but so far nobody’s gotten to register one. It was delegated back in June 2015 and doesn’t have a published launch plan as yet. An FAQ reading just saying “Jay was here !!!!! Test deploy..delete me later…” has been up on its site since at least last September. TLS is also sitting on .contact and .pid (for “personal ID”) with no launch dates in sight.

.scholarships

Owned by Scholarships.com, there’s a whiff of the defensive about this one. It’s been in the root since March 2015 but its site states the registry “is still finishing launch plans and will provide updates as they become available”. Scholarships.com is a site that connects would-be higher education students to potential sources of funding. It’s difficult to imagine many ways the matching gTLD could possibly help in that mission.

.giving

JustGiving, the UK-based charity campaign aggregator, won this gTLD and had it delegated in August 2015, but seemingly still hasn’t figured out what it wants to do with it. It’s not a dot-brand, so it’s presumably mulling over ways to give .giving domains to fundraisers in a way that does not compromise credibility. Whatever its plans, it’s taking its sweet time over them.

.cancerresearch

This is a weird one. Delegated four years ago, the Australian Cancer Research Foundation rather quickly went live with a bunch of interlinked .cancerresearch web sites, using its contractually permitted allotment of promotional domains. Contractually, it’s not a dot-brand, but it’s basically acting like one, having never actually given ICANN any info about sunrise, eligibility, trademark claims, general availability, etc. Technically, it’s still pre-launch, and I can’t see any reason why it would want to budge from that status. Huge loophole in the ICANN rules?

.beauty

Another whiff of gaming here. International woman-shaming powerhouse L’Oreal still has no announced plans to launch .beauty, .skin or .hair, which it had originally wanted to run as so-called “closed generics” (presumably to keep the keywords out of the hands of competitors). Of its small portfolio of generic gTLDs, delegated in 2016, it has actually launched .makeup already, with a $6,000 retail price and a strategy seemingly based on registry-owned domains matching the names of makeup-focused social media influencers. At least it’s actually selling names, even if nobody’s bought one yet.

.budapest

One of three city TLDs that were delegated back in 2014 but have yet to start selling domains. MMX is to run it in partnership with the local government of the Hungarian city, if it ever gets off the ground. Madrid (.madrid) and Zurich (.zuerich) have both also yet to roll out, although Zurich has settled on early 2019 for its launch.

.fan

Regular DI readers won’t be surprised to see this one on the list. In what may turn out to be a shocking waste of money, .fans registry Asiamix Digital acquired the singular .fan from Donuts back in 2015 and promptly let it sit idle for the next three years. Currently, with .fans turning out to be a flop, Asiamix has money troubles and I wouldn’t be surprised to see it under new ownership before too long. It’s not a terrible string, so there’s some potential there.

.ком, etc

.ком is one of 11 internationalized domain name transliterations of .com — .कॉम, .ком, .点看, .คอม, .नेट, .닷컴, .大拿, .닷넷, .コム, .كوم and .קוֹם — that Verisign had delegated back in 2015. To date, only the Japanese .コム has launched, and the registry reportedly arsed it up quite badly. Records show .コム peaked at over 28,000 names and sits at fewer than 7,000 today. None of the remaining IDNs have launch dates attached.

Anything owned by Google or Amazon

When it comes to sitting on dormant gTLDs, you can’t top Google and Amazon for sheer numbers. Google has 19 strings in pre-launch states right now, while Amazon has a whopping 34. Amazon is letting the likes of .free, .wow, .now, .deal, .save and .secure sit idle, while Google is still stroking its chin on the likes of .eat, .meme, .fly and .channel. At the snail’s pace these companies roll out gTLDs, I wouldn’t be surprised if some of these strings never hit the market.

.bom

Portuguese for “.good”, .bom was delegated to local ccTLD registry Nic.br in 2015 but has no published launch dates and no content on its nic.bom registry web site. I’d say more, but I expect a certain prolific DI commenter could do a better job of it, so I’ll turn it over to him

Google’s .app gTLD beats .porn to biggest sunrise yet

The sunrise period for Google Registry’s .app gTLD closed today and it looks like it might be the biggest sunrise of the 2012 round to date.

.app had 3,068 domains in its zone file this morning.

While not all will be sunrise registrations, it seems very likely that the new domain has comfortably beaten the previous sunrise record, which according to ICANN records was 2,091, set by ICM Registry’s .porn back in 2015.

One might imagine that the proportion of purely defensive registrations in .app is smaller than .porn; there are already a couple dozen live .app sites indexed by Google.

The median number of sunrise registrations for a new gTLD launch is 77, according to ICANN records.

The .app zone file today is a mash of big app brands such as Uber and Instagram, among a strong showing from software vendors and other industries such as banking and retail.

There are also plenty of entries that can only be defensive, the names of celebrities such as Taylor Swift and Miley Cyrus, and a bunch of dictionary-word domains that look like clear cases of Trademark Clearinghouse gaming.

Now that sunrise is done, .app has entered an Early Access Period modeled on the original Donuts EAP. It lasts seven days and sees the price of retail registration fall from well over $10,000 today to a couple hundred bucks a week from now.

After the EAP is over, retail prices will settle around the $20 mark on May 8.

Google paid $25 million for .app at an ICANN auction, a record at the time since beaten by still-contested .web.

Google’s $25 million .app domain finally has a launch date

One of the questions I get asked fairly regularly is “When is .app coming out?”, but until today I haven’t had a good answer.

Now I do. Google has finally released its launch timeline for the could-be-popular new gTLD.

.app will go to sunrise March 29, the company said last week.

Trademark holder exclusivity will end May 1, at which point a week-long Early Access Period will kick in.

There will be an extra fee, so far undisclosed, for EAP buyers.

Finally, on May 8, everyone will get access to the domain as it goes into general availability.

Registry pricing has not been disclosed.

Unusually for a new gTLD, Google plans to keep its Trademark Claims service — which notifies registrants and trademark owners when there’s a potential trademark infringement — open indefinitely, as opposed to the minimum 90-day period.

.app was delegated in early July 2015, so it’s been a loooong wait for people interested in the space.

Google paid $25 million for .app at an ICANN public auction in February 2015. At the time, that was a record-breaking price for a gTLD, but it’s since between dwarfed by the $135 million Verisign is paying for .web.

Google also said that it’s currently working on a launch plan for .dev, another gTLD that folk have been asking about, but that for now it’s focused on .app alone.

.kids auction is off

Kevin Murphy, December 12, 2017, Domain Registries

ICANN has postponed the planned auction of the .kid(s) gTLDs after an appeal from one of the applicants.

The last-resort auction had been penciled in for January 25, and there was a December 8 deadline for the three participants to submit their info to the auctioneer.

But DotKids Foundation, the shallowest-pocketed of the three, filed a Request for Reconsideration last Wednesday, asking ICANN to put the contention set back on hold.

The cancellation of the January auction appears to be to give ICANN’s board of directors time to consider the RfR under its usual process — it has not yet ruled on it.

DotKids and Amazon have applied for .kids and Google has applied for .kid. A String Confusion Objection won by Google put the two strings in the same contention set, meaning only one will eventually go live.

DotKids comprehensively lost a Community Priority Evaluation, which would negate an auction altogether, but it thinks the CPE got it wrong and wants to be treated the same way as other gTLD applicants whose CPE results are currently under review.

Reconsideration requests take between 30 and 90 days to process, and they rarely go the way of the requester, so the delay to the auction will likely not be too long.

DotKids doesn’t want .kids auction to go ahead

Kevin Murphy, December 7, 2017, Domain Registries

One of the applicants for the .kids gTLD has asked ICANN to stop the planned last-resort auction.

DotKids Foundation is competing with Amazon for .kids and, because the two strings were ruled confusingly similar, with Google’s application for the singular .kid.

ICANN last month set a January 25 date for the three contenders to go to auction, having unfrozen DotKids’ application back in October.

DotKids’ bid had been put on hold due to it losing a Community Priority Evaluation — which found overwhelmingly that the organization did not represent a proper community — and its subsequent appeals of that ruling.

But the foundation now says that its application should be treated the same as .music, .gay, and a few others, which are currently on hold while ICANN waits for the results of a third-party review of the CPE process.

DotKids filed a Request for Reconsideration (pdf) with ICANN yesterday, immediately after being told that there were no plans to put the contention set back on hold.

Tomorrow is the deadline for the three applicants to submit their information to ICANN to participate in next month’s auction.

An ICANN last-resort auction sees the winning bid being placed in a fund for a yet-to-be-determined purpose, as opposed to private auctions where the losing bidders share the loot.