Latest news of the domain name industry

Recent Posts

All eyes on Donuts as first new gTLD renewal figures roll in

Kevin Murphy, March 23, 2015, Domain Registries

Donuts is about to give the world the clearest picture yet of the ongoing demand for new gTLD domain names.

The company has taken the unprecedented decision to disclose its renewal figures on a pretty much live basis.

COO Richard Tindal has been blogging renewal stats for .bike, .clothing, .guru, .ventures, .holdings, .plumbing and .singles for the last few days.

Those were the first seven of its gTLDs to hit general availability.

To Saturday, the renewal status of 6,352 names in these gTLDs was known and the renewal rate was 85.3%.

However, that rate is boosted by the relatively high proportion of the names that were registered during sunrise periods.

Donuts said that “two thirds” of the 6,352 reported domains were registered after sunrise.

That doesn’t make a whole lot of sense to me, given that Donuts has previously put the total number of sunrise regs across the seven TLDs at just 1,404, which would work out at about 22%, not 33%.

On Friday, the company had said that the status of 4,534 names was known and the renewal rate was 91.6%.

If you deduct the Friday numbers from the Saturday numbers, you get to 1,265 renewals and 553 drops, a renewal rate of almost 69.6% for that particular day.

That number, which is a few percentage points off what a gTLD such as .com regularly reports, could of course fluctuate.

The full-year renewal rate, which would factor out much of the domainer activity, of course won’t be known for another year.

Donuts said it expects its renewal rate to drop to the mid-70s in its next daily report, expected today, which will cover an additional 22,910 domains.

The company’s decision to blog its numbers comes a day or two after we reported that ICANN is only budgeting for renewals of 50%.

The 14.6% of names not renewed works out to about 933 domains.

“We believe most of those names will be re-registered by another party within the next 35 days,” Tindal wrote.

As they were all registered in the early days of GA, one might expect them to be of a reasonably high quality.

While GA began at the end of January 2014, renewal rates are not known until the Auto-Renew Grace Period, which can be as long as 45 days, has expired.

.club now biggest-selling new gTLD

.club has overtaken .guru to become the top-selling new gTLD on the market.

According to today’s zone file report, .club now has 59,120 domains, having grown by 2,504 yesterday. That’s compared to .guru, which grew by 181 names to 58,791.

It’s been 12 days since .CLUB Domains predicted it would be at the top of the league table “within days”.

It’s taken 20 days for the gTLD to beat .guru, something the registry at first reckoned would happen within its first week of full general availability.

I don’t think yesterday’s spike has anything to do with the 50 Cent endorsement deal.

As far as I can tell, Fiddy has only been linking to his .com shop on Twitter since his .club domain went live and the deal does not seem to have generated any media coverage outside of domain blogs.

Taking the number one spot is only a relative success, of course. What’s important is that .club is still managing to move 2,500 names in a day three weeks after launch, something no other new gTLD has managed to date.

.club pips .berlin to #2 spot

.CLUB Domains moved into the number two spot on the new gTLD league table overnight, but its growth appears to be slowing.

In today’s zone files, .club has 47,362 domains under management, having added 734 on Sunday; .berlin stood at 47,243, having added 33 yesterday.

.guru still leads with 56,813 names.

Sunday is typically a slow day for domain registrations across the industry, but .club’s growth does appear to be slowing compared to its first few days of general availability, regardless.

It saw 1,141 net new names on Friday and 1,351 on Saturday. The previous Friday and Saturday adds were at 4,904 and 3,828.

It’s difficult to get a comprehensive picture of daily growth due to the registry missing a few days of zone files last week.

.club misses first target but hopes to be #1 new gTLD “within days”

.CLUB Domains failed to overtake .guru in its first week of general availability as promised, but the company is nevertheless upbeat about taking the number one spot “within days”.

The last zone file available for .club shows 41,203 names, but that’s the May 14 file. The company, or its back-end, has been having trouble keeping its zone file current in the ICANN system this week.

That was an increase of of 10,523 over five days, or 2,104 per day on average.

As of 1500 UTC yesterday, the company reckoned it had 44,450 sales.

That would still place it at #3 in the league table behind .guru with 56,097 (up 200 names today) and .berlin with 47,079 (up 60 names).

If the growth rates stay roughly the same, .club may well overtake .guru in less than a week.

CEO Colin Campbell told us in March that “I firmly believe that .CLUB will exceed all other new generic top level domains in the first week of launch in registrations and overtake .GURU as the leader.”

The company is hosting a party in New York with celebrity endorser 50 Cent next Thursday (disclosure: I’m attending on .CLUB’s dime) which may or may not lead to a spike.

.guru first new gTLD to 50,000 names

Kevin Murphy, April 18, 2014, Domain Registries

Donuts’ pioneering .guru yesterday became the first new gTLD to surpass 50,000 domain name registrations, according to today’s zone files.

DI PRO makes today’s total 50,210, having added 209 names yesterday. Technically, that means .guru passed the 50k mark on Wednesday, but I’m excluding some infrastructural domains used by the registry.

The gTLD went into general availability January 29, so it’s passed this milestone in 78 days, therefore selling on average 643 names per day. That average is skewed obviously by the low-volume seven-day premium phase and a sharp spike when names hit baseline pricing on February 5.

If we assume that the average price for a .guru is $20 (which I’m guessing is probably not too wide of the mark), then the gTLD is already million-dollar business.

For a while it looked as if number-two new gTLD .berlin was going to overtake .guru and might have hit 50k first, but its relative growth compared to .guru slowed down a few weeks ago.

According to our zone file analysis, there are 556,063 new gTLD domains today.