First English new gTLD Sunrise periods start today

Donuts today kicks off the Sunrise periods for its first seven new gTLDs, the first English-language strings to start their priority registration periods for trademark owners.
The big question for mark holders today is whether to participate in Sunrise, or whether Donuts’ proprietary Domain Protected Marks List is the more cost-efficient way to go.
Sunrise starts today and runs until January 24 for .bike, .clothing, .guru, .holdings, .plumbing, .singles and .ventures. Donuts is planning seven more for December 3.
These are “end-date” Sunrises, meaning that no domains are awarded to participants until the full 60-day period is over. It’s not first-come, first-served, in other words.
Where more than one application for any given domain is received, Donuts will hold an auction after Sunrise closes to decide who gets to register the name.
The primary requirement for participating in Sunrise is, per ICANN’s base rules, that the trademark has been submitted to and validated by the Trademark Clearinghouse.
Donuts is not enforcing additional eligibility rules.
The company has not published its wholesale Sunrise application fee, but registrars have revealed some details.
Com Laude said that the Donuts “Sunrise Participation Fee” is $80, which will be the same across all of its gTLDs. Registrars seem to be marking this up by about 50%.
Tucows, for example, is asking its OpenSRS resellers for $120 per name, with an additional first-year reg fee ranging between $20 and $45 depending on gTLD.
Lexsynergy, which yesterday reported on Twitter a spike in TMCH submissions ahead of today’s launch, is charging between £91 ($147) and £99 ($160) for the application and first year combined.
The question for Trademark Owners is whether they should participate in the alternative Domain Protected Marks List or not.
The DPML is likely to be much cheaper for companies that want to protect a lot of marks across a lot of Donuts gTLDs.
A five-year DPML fee can be around $3,000, which works out to $3 per domain per year if Donuts winds up with 200 gTLDs in its portfolio.
Companies will not be able to actually use the domains blocked by the DPML, however, so it only makes sense for a wholly defensive blocking strategy.
In addition, DPML does not prevent a eligible mark owner from registering a DPML domain during Sunrise.
A policy Donuts calls “DPML Override” means that if somebody else owns a matching trademark, in any jurisdiction, they’ll be able to get “your” domain even if you’ve paid for a DPML entry.
I should point out that Donuts is simply following ICANN rules here. There are few ways for new gTLD registries to make names ineligible for Sunrise within their contracts.
Trademark owners are therefore going to have to decide whether it’s worth the risk of sticking to a strictly DPML strategy, or whether it might make more sense to do Sunrise on their most mission-critical marks.
DotShabaka Registry was the first new gTLD operator to go to Sunrise, with شبكة., though the lack of Arabic strings in the TMCH means it’s largely an exercise in contractual compliance.

Nine Donuts gTLDs delegated

Donuts has had a batch of nine new gTLDs delegated to the DNS root today.
The nine strings are: .ventures, .camera, .clothing, .lighting, .singles, .voyage, .guru, .holdings and .equipment.
All belong to various Donuts subsidiaries that have signed Registry Agreements with ICANN over the last few months.
At this precise moment it does not seem that any have their basic “nic.” second-level domains active and resolving, but all are appearing in the DNS root zone.
Earlier today, Donuts announced the sunrise dates for the first seven gTLDs in its portfolio.
The company already has one gTLD delegated, the Chinese-script version of “.games”.

Donuts puts date to first Sunrise, signs big registrars, says it won’t have a landrush

Donuts has announced the dates of its first Sunrise periods and revealed that it’s not planning to run a landrush period for its first seven new gTLDs.
The company said today that it plans to take .bike, .clothing, .guru, .holdings, .plumbing, .singles and .ventures to Sunrise on November 26.
It’s opted for a 60-day Sunrise period, going to full general availability on January 29 next year. The company said:

Donuts will forego a traditional land-rush and move directly to general availability to all registrants on January 29, 2014. Donuts’ gTLDs are available for registration by anyone without restriction.

Donuts also said it has signed the following registrars to its channel: GoDaddy, 1&1 Internet, Web.com, Tucows, Host Europe Group, Key-Systems, CSC Digital Brand Services, MarkMonitor, NetNames, Gandi, united-domains, Melbourne IT and 101domain.
While the press release issued this afternoon suggests that the seven strings in question have already been delegated, I’m not seeing them in the DNS root zone yet.

Donuts’ first gTLD sunrise slated for October 29

Donuts has reportedly become the first new gTLD registry to announce its first sunrise periods.
According to BrandShelter, part of the KeyDrive registrar group, nine of Donuts gTLDs will enter sunrise on October 29.
The nine are: .camera, .clothing, .equipment, .guru, .holdings, .lighting, .singles, .ventures and .voyage.
The sunrise periods will last 60 days, BrandShelter said.
I’m seeking confirmation and additional information from Donuts and will provide an update later.
UPDATE: Donuts’ Jon Nevett, in the comments, states that the dates are “estimates”.

Donuts signs 12 more new gTLD registry contracts

Donuts today announced that it has signed 12 more new gTLD Registry Agreements with ICANN.
The contracts, which have not yet been published, cover .bike, .camera, .clothing, .equipment, .estate, .guru, .holdings, .lighting, .singles, .ventures, .voyage and .企业, which is “.enterprise” in Chinese.
As of a week ago, the firm has also passed all of its Initial Evaluations, with no failures.
According to the DI PRO database, Donuts still has a total of 300 applications in play, of which 148 are contested.
Another 30 have objections, at least 103 have GAC Advice, and 96 are classified as “uncalculated risk”, all factors that could lead to delay and possibly rejection.
Today’s news mean ICANN has signed registry contracts with at least 16 new gTLDs.
It’s not much by the standards it had set itself — expecting to sign 20 a week by now — but it’s almost as many as it’s signed in the preceding 15 years.