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Hitachi to apply for .hitachi

Japanese electronics giant Hitachi has emerged as the second big consumer brand to officially announce it will apply for a “.brand” top-level domain.

GMO Registry, also based in Japan, is the company’s back-end provider of choice, according to this news release (pdf).

GMO is also working with Canon, which was the first company to announce its .brand TLD bid, .canon.

As I noted yesterday, IBM is also a likely candidate for a .brand domain, but it has not officially announced its intentions yet.

Nokia, Deloitte and Unicef are also known to be considering their options.

(via UrbanBrain)