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Time for .bloomberg after Twitter hoax?

Could the fake Bloomberg story about Twitter being acquired act as an impetus for the company to activate its mostly dormant dot-brand gTLD?

Twitter shares yesterday reportedly spiked as much as 8% on the “news” that it was the target of a $31 buyout bid.

The story was published on bloomberg.market, a cybersquatted domain hosting a mirror of the real Bloomberg web site.

While it was reportedly quite sloppily written, it nevertheless managed to convince at least one US cable news network to run with it, one reporter even tweeting the bogus link to his followers.

The story was quickly outed as a fake and within a few hours Rightside, the .market registry as well as owner of its registrar, eNom, suspended the domain for breaching its terms of service.

Rightside wrote in a blog post:

it pains us so greatly that, in the early stages when so many people are forming their first impressions of the new TLD program, these numerous positive examples are sometimes overshadowed by the malicious practices and behaviors of a very small group of people.

Bloomberg’s not at fault here, of course. No company should be expected to defensively register its trademark in every one of the 1,000+ TLDs out there right now.

But could the hoax persuade it to do something of substance with its .bloomberg gTLD, perhaps taking a leaf out of the BNP Paribas playbook?

Bloomberg has been populating its dot-brand with hundreds of domains since May — both the names of its products and keywords related to industries it’s known for covering — but currently they all seem to redirect to existing web sites in .com or .net.

It’s long been suggested by proponents of new gTLDs that dot-brands can act as a signal of legitimacy on the web, and that’s the attitude banks such as Barclays and BNP Paribas seem to be taking right now.

Could .bloomberg be next?

New gTLD implicated in Macaulay Culkin “death”, but journalists get it all wrong

Kevin Murphy, November 10, 2014, Domain Registries

A cybersquatted domain in a new gTLD was deployed to perpetrate a hoax about the death Macaulay Culkin at the weekend, but reports insisted on adding a “.com” to the name.

A prankster set up a fake news report at msnbc.website, which was registered via Domains By Proxy on November 5, reporting the former child actor had been found dead at 34 in his apartment.

MSNBC is of course an American TV news network which usually operates at msnbc.com.

While unconvincing, the hoax nevertheless reportedly managed to string along a fair few Twitter users before the news media got around to debunking it. Culkin is, at time of publication, alive.

What’s interesting, and no doubt frustrating if you’re in the new gTLD industry, is the number of media outlets — both mainstream and tech-oriented — that got the domain name wrong.

According to Google News, at least 10 publications, including the International Business Times and The Inquisitr, have reported the domain in question was “msnbc.website.com”.

Even publications that correctly linked to msnbc.website still reported the incorrect .com domain in the anchor text, perhaps displaying the level of ignorance about new gTLDs out there today.