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.xxx faces big test as landrush kicks off

Kevin Murphy, November 8, 2011, Domain Registries

The landrush phase for ICM Registry’s .xxx domain is scheduled to begin today, following the oversubscribed sunrise period that closed last week.

Given the inherently defensive nature of sunrise periods – most of the almost 80,000 applications were for non-resolving domains – landrush is the first big test of public demand for working .xxx names.

I expect healthy interest from domainers, despite the relatively high price of landrush registrations.

High-profile investors including Frank Schilling and Mike Berkens have already invested seven figures in .xxx via its Founders Program, which may set the tone for the rest of the community.

The landrush period runs until November 25. Contested domains will go to auction in December. General availability is currently scheduled to begin December 7.

Domain Name Wire has compiled a handy guide to the best-priced landrush registrars.

.xxx sunrise auctions delayed after 80k applications

Kevin Murphy, November 2, 2011, Domain Registries

ICM Registry has apparently delayed the results of its just-closed .xxx sunrise period until December to give it a chance to clear its backlog of unverified applications.

Corporation Services Company, a major brand-protection registrar, is reporting tonight that ICM and its validation firm, IProta, does not expect to finish validating trademark claims until November 28.

That’s a week later than ICM had planned to kick off the auction phase of the sunrise period, during which contested domains will be awarded to the highest bidder.

“The results of the applications that were submitted during the Sunrise phase will therefore not be available until the first week of December,” CSC said on its blog.

ICM announced yesterday that it has received almost 80,000 sunrise applications from trademark owners and porn companies seeking .xxx domains to match their .coms.

Almost half of those applications were filed during the last week of sunrise. Each trademark claim needs to be individually validated against government databases by IProta.

The plan, according to ICM’s web site, was to start auctioning contested sunrise domains November 21 and to take .xxx into general availability December 6.

Landrush kicks off next Tuesday, running for 17 days. Landrush auctions are scheduled to commence December 12, according to ICM’s web site.

ICM extends .xxx sunrise

Kevin Murphy, October 28, 2011, Domain Registries

ICM Registry, which has evidently seen a last-minute rush of defensive registration applications this week, has extended its sunrise period until Monday.

It had been due to end at 4pm UTC today.

The company just issued this statement:

Due to unprecedented demand in the last week and following several requests from major registrars for more processing time for their backlogs, ICM Registry has extended the Sunrise A and Sunrise B registration periods for an additional three days to conclude Monday, October 31, 2011 at 16:00 UTC (Noon ET). This extension provides prospective registrants valuable time to secure their domains and protect their brands.

Sunrise A is for people in the porn business, B is the “block” for companies outside the “biz” that want to make sure their brands do not become associated with porn.

Guess which has been most popular. (It’s B.)

ICM originally said it expected 10,000 sunrise registrations, but it blew through that estimate weeks ago. The last published count was 42,000, on Monday, with “thousands” coming in daily,

If it hits 70,000 by Monday I will not be surprised.

.xxx sunrise on track for 50,000 domains

Kevin Murphy, October 25, 2011, Domain Registries

ICM Registry has seen over 42,000 sunrise applications since September 7, with “thousands more pouring in each day”, according to the company.

With a last-minute rush possible by porn-scared brand owners before the process closes this Friday, .xxx may well hit 50,000 sunrise applications.

The 42,000 number seems to cover all three sunrise phases – the ‘B’ process for non-porn companies and the AT and AD processes for pornographers.

Sunrise B applications cost $162 at the registry level and over $200 from registrars. ICM’s breakeven point was 10,000 applications, so it will be profitable to the tune of several million dollars.

Because Sunrise B applications incur a one-time fee, ICM has essentially made a windfall now at the expense of recurring revenues from renewals.

IFFOR hires McCarthy to handle .xxx outreach

Kevin Murphy, October 10, 2011, Domain Registries

Kieren McCarthy, CEO of the .nxt new top-level domains conference, has reportedly joined the International Foundation For Online Responsibility to manage policy communications.

IFFOR is the sponsoring organization for ICM Registry’s new gTLD, responsible for setting the policies that will govern .xxx domain names.

ICM’s opponents in the Free Speech Coalition fear IFFOR, claiming it will be both toothless in the light of ICM’s “veto power” over policies (which ICM disputes) and dangerous to .xxx domain holders.

As well as outreach, McCarthy will be tasked with “developing the tools through which Internet community members and IFFOR Policy Council members can reach consensus positions”, according to Xbiz.

He has the right background. He’s the former general manager for public participation at ICANN, and lately one of its fiercest critics. More recently, he’s also done some consulting work for ICM.

Hopefully one of his first actions at IFFOR will be to add DI to the press release mailing list, so I don’t have to source Xbiz the next time the organization has news to report.