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.xxx sales spike 1,000% during discount

Kevin Murphy, September 5, 2013, Domain Registries

ICM Registry saw an over 1,000% spike in .xxx domain name registrations in May, during which it offered new registrations at a steep discount over its regular price.

The numbers were still relatively small. The registry saw 13,136 adds during the period, compared to 1,131 in April and 1,836 in May 2012, according to ICANN reports published today.

Average add-years rose sequentially from 1.34 to 1.88 (compared to a gTLD industry average of 1.23), according to TLD Health Check, with total add-years up over 1,500% to 24,663.

TLD Health Check

For the whole of May, ICM offered .xxx domains — which usually carry a registry fee of $62 — for the same price as .com domains. The promotion applied to any length of registration, from one to 10 years.

There were 747 10-year registrations in May. A small number, but exactly 100 more than ICM saw during its first month of general availability in December 2011. There were similar numbers of three and five-year sales, and over 1,100 two-year registrations.

The company ended the month with 120,409 domains under management.

ICM price cut sees 10 times more .xxx sales

ICM Registry saw 13,348 newly added .xxx domain name registrations in May, a period during which it and its registrars were offering the names at .com prices.

That’s more than 10 times the volume it shifted in January, the last month for which official numbers are available.

ICM dropped the registry fee for .xxx from $62 to $7.85 for the whole month, ostensibly (though not actually, I suspect) as part of its antitrust settlement with PornTube owner Manwin Licensing.

Registrants could register names for periods of up to 10 years at the promotional pricing, and registrants appear to have taken advantage.

The number of add-years for May was 25,733, according to ICM, an average of 1.9 years per name. That’s compared to its January rate of 1.37, when the .com average, for comparison, was 1.24.

About a quarter of the newly added names had been previously registered at full price and later allowed to drop.

The .xxx namespace now holds over 122,000 domains, still off its December 2012 peak of 142,000, according to the company. owner buys

Kevin Murphy, May 22, 2013, Domain Sales

PimpRoll, a pornography publisher and owner of, has bought the domain name from registry manager ICM Registry, it has just been announced.

The domain is already live. The site appears to be distinct from, but PimpRoll said it plans to build another “tube” site there.

The price of the domain was not disclosed, but PimpRoll is known to have paid $9.5 million for its .com address.

I’d guess we’re talking about low six figures for the .xxx, which was reserved by ICM as a “premium” name.

ICM said in a press release that the buyer will also automatically qualify for, and under ICM’s Grandfathering Program, should it be awarded those gTLDs by ICANN.

ICM sees 20-fold increase in registrations after sharp price drop

ICM Registry says its rate of domain registrations increased 20-fold during the first day .xxx has been on sale at .com prices.

The company took 1,000 registrations at the new $7.85-a-year registry fee since it revealed the price drop yesterday.

While that’s not an earth-shattering number, .xxx’s average daily take is 40 to 50 names, according to ICM CEO Stuart Lawley. The company had roughly 110,000 names under management before the offer started.

Some registrars have only started pushing the names today, he said. Retail prices are roughly the same as those for .com, with Go Daddy, for example, currently selling .xxx for $14.95 a year.

The reduced fee only applies for the month of May, but registrants can lock in prices for up to 10 years.

According to Lawley, domains registered in the last 24 hours were almost exclusively either for one year or 10 years, with an average of 2.3 years.

Almost half (48%) of the new names had been previously registered but allowed to expire over the last few months, he said.

Examples include,, and plenty of others with somewhat more NSFW keywords. ICM actually maintains its own list of dropped porn-related keyword domains here.

One customer yesterday registered .xxx for the new retail price that would have cost him $88,000 on the secondary market for the equivalent .com, Lawley said.

ICM’s claims against Manwin thrown out of court

Kevin Murphy, February 28, 2013, Domain Registries

ICM Registry has suffered a blow in its ongoing lawsuit with porn merchant Manwin Licensing, with a judge this week dismissing all of the registry’s counterclaims against the YouPorn owner.

ICM was sued by Manwin on antitrust grounds in late 2011, but returned fire last October with is own set of allegations, which also included claims that Manwin’s boycott of .xxx was anti-competitive.

But the judge in the case, Philip Gutierrez, on Tuesday granted Manwin’s motion to dismiss all of ICM’s claims.

Gutierrez ruled that ICM had failed to argue it had standing to complain under competition law, stating: “Harm to ICM only is not sufficient to constitute antitrust injury. It must allege harm to the competitive process.”

He also granted Manwin’s motion to strike ICM’s claims under California’s anti-SLAPP (Strategic Lawsuit Against Public Participation) laws, which are designed to protect free speech.

The judge decided that Manwin’s boycott of .xxx was protected under the anti-SLAPP statute.

ICM is now entitled to re-draft and re-submit its counterclaims; if it does not do so it will have to pay Manwin’s legal fees in connection with the anti-SLAPP action, Gutierrez ruled.

“The judge has granted us 30 days to amend our counterclaims. We are exploring all options open to us,” ICM CEO Stuart Lawley said.

Manwin’s owner, Fabian Thylmann, was arrested in Brussels last December and extradited to Germany to face charges of tax evasion.