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ICM has already sold $200k of premium .xxx names

Kevin Murphy, November 14, 2012, Domain Sales

Contrary to some reports, ICM Registry has in fact already seen several sales of premium names from its recently published buy-it-now price list.

Judging by the changes to the list since it was revealed three weeks ago, at least eight domains have been sold for a total of $55,755.

Two new domains — trannyporn.xxx and trannys.xxx — have been added to the list, and a handful of others have had their prices increased, by a total value of $73,820.

These are the domains we’ve managed to establish were sold, along with their original list prices:

888.xxx ($1,320)
bet.xxx ($3,465)
celebrities.xxx ($15,015)
ddd.xxx ($330)
freeliveporn.xxx ($330)
massage.xxx ($18,810)
moms.xxx ($15,000)
own.xxx ($1,485)

Some domains appear to have been repriced, adding almost $74,000 to the total value of the $7.7 million pot. For example, highdefinition.xxx is now listed at $19,000, up from $2,500.

According to ICM, not all of the sold domains have been removed from the published list yet. President Stuart Lawley said a total of over $200,000 has been taken so far.

ICM came in for a bit of criticism from one early .xxx adopter last month, when six-figure investor Mike Berkens accused the company of damaging the TLD by capping prices too early.

There are still over 1,000 available names on the list.

ICM to intro sponsored search results with $75 credit for registrants

Kevin Murphy, November 2, 2012, Domain Registries

Tearing several chapters out of the Google playbook, ICM Registry is to introduce a sponsored search placement service for .xxx registrants, along with a substantial introductory credit.

The company will give each registrant a $75-per-domain credit against its forthcoming search platform, which in many cases will completely offset the cost of their .xxx domain.

As has been pointed out elsewhere, it’s the AdWords model for porn, following on from the recent launch of search.xxx, which ICM says has already had more than 12 million page views.

The ad system is expected to roll out in “early 2013”, but ICM has launched the credits incentive now in order to get early registrants to renew their domain names.

The vast majority of .xxx’s roughly 140,000 registrations occurred during its first two months of general availability and will be coming up for renewal in December and January.

That said, ICM had said even prior to this announcement that its early renewals were looking promising.

The ad credit will apply to all .xxx domains renewed or registered before January 31, 2013, ICM said in a press release.

The company has long talked about its plans for generating advertising and micropayment-based revenue. Over the long term, selling domains may prove to be a small part of its business.

ICM puts $7.7 million of .xxx domains up for sale

Kevin Murphy, October 24, 2012, Domain Sales

Having already sold over $5 million worth of premium .xxx domains names, ICM Registry is putting another 1,000 names on the market, with a total purchase price of over $7.7 million.

Unusually for registry-reserved names, which usually end up at auction, all of the names are priced to sell.

Prices range from $220,000 for girls.xxx to $330 for provide.xxx.

Along with the full list of available names, ICM has also published some rough guides to likely traffic, based on its data gleaned from running search.xxx for the last few weeks.

A “Search Rank” stat ranks the popularity of the relevant keyword in search.xxx queries, while “Traffic Rank” divides the list into five categories by likely traffic volume.

ICM privately sold about $4 million of premium .xxx domains during its pre-launch Founders Program. Domainer Frank Schilling is believed to have invested seven figures.

Its biggest single sale to date is believed to be gay.xxx, which was snapped up for $500,000 last year.

ICM CEO Stuart Lawley told DI that the company still has about 500 premium names — including cams.xxx and tube.xxx — held in reserve to be released at a later date.

ICM files $120m lawsuit over Manwin’s .xxx “boycott”

Kevin Murphy, October 1, 2012, Domain Registries

ICM Registry has counter-sued YouPorn owner Manwin Licensing, looking for at least $120 million in damages, saying the porn giant is using its market power to sideline the .xxx domain.

The company claims that Manwin’s antitrust lawsuit, filed last October, is merely one of several attacks against its business.

The counter-suit alleges that Manwin, after trying and failing to invest in ICM, illegally restrained trade by forcing its business partners not to do business with ICM.

The suit (pdf) reads:

Manwin has utilized its dominance in the adult entertainment industry to encourage the wholesale boycott of the .XXX TLD in the industry in order to destroy any competition tat may arise from the commercialization of .XXX and has secured agreement, either express or implied, by those within the industry that they will not do business with .XXX.

Manwin, for example, “coerced .XXX spokesmodels to end relationships with ICM” and “conditioned contracts with third parties on their non-involvement with the .XXX TLD”, according to ICM.

The counterclaims were filed in a California court on Friday, as the latest stage of the two companies’ ongoing legal battle.

The registry is looking for $40 million in damages for Sherman Act violations, trebled.

Manwin claims ICM and ICANN broke US competition law by setting up the .xxx “monopoly”, which both ICANN and ICM deny.

ICM hires Fausett to help with YouPorn antitrust case

Kevin Murphy, August 29, 2012, Domain Registries

ICM Registry has hired new lawyers to help it fend off the antitrust lawsuit filed against it by YouPorn owner Manwin Licensing.

Gordon & Rees senior partner Richard Sybert is taking over as lead counsel in the case, which relates to the launch of .xxx last year.

Notably, the new team includes long-time ICANN legal expert Bret Fausett of Internet.Pro, who represented the Coalition For ICANN Transparency in its antitrust case against ICANN and Verisign.

That’s a bit of a coup for ICM. Manwin’s recent legal arguments have relied heavily on the antitrust precedents Fausett helped set in the CFIT case.

Gordon & Rees replaces Wilmer Cutler Pickering Hale and Dorr as ICM’s outside counsel, due to the recent departure of Wilmerhale’s ICANN guru and ICM defender, Becky Burr.

Burr joined Neustar as its chief privacy officer in May.

Manwin sued ICM and ICANN last October, arguing that the launch of .xxx was little more than a shake-down.

Earlier this month, a California District Court judge ruled that ICANN is not immune from competition law and that the litigation can proceed.

The case will turn in part on the question of whether there’s a market for “defensive registrations” under competition law and whether ICANN and ICM illegally exploited it.