Latest news of the domain name industry

Recent Posts

Famous Four is DEAD! New registry promises spam crackdown

Kevin Murphy, August 7, 2018, Domain Registries

Famous Four Media’s portfolio of gTLD registries is now under the control of a new company, Global Registry Services Ltd, which has promised to abandon its failed penny-domain strategy and crack down on spam.

(August 9 update: This article contains some incorrect assumptions and speculation. Please read this follow-up piece for clarifications.)

The company, which goes by the name GRS Domains, told registrars yesterday that FFM’s 16 gTLDs are now “controlled by the same parties that control Domain Venture Partners PCC Limited, and are no longer under the management of FFM.”

DVP also owned FFM, so it’s not clear how big of a deal this restructuring is from a management point of view.

My sense is that there’s not really been a substantial change, but it’s certainly more than a simple rebranding exercise.

I’ve learned that DVP was placed into administration under the Insolvency Act back in April, with management of the TLDs handed to a PricewaterhouseCoopers administrator, more or less as I speculated in June.

The TLDs affected are: .loan, .win, .men, .bid, .stream, .review, .trade, .date, .party, .download, .science, .racing, .accountant, .faith, .webcam and .cricket.

GRS told registrars:

Moving forward there are several changes being made with regard to the overall strategy of the portfolio of gTLDs, the main one being a change to a “quality over quantity” ethos and focusing on working with our Registrar Partners to sharply reduce abuse and spam registrations.

As such, all of its current pricing promotions will end August 20 and a “much more transparent and sensible pricing strategy” will come into play.

That means a wholesale reg fee of $9.98 across the board, at least until February 2019.

GRS also plans to take a lot of its lower-priced reserved “premium” names out of the premium program altogether, and to reprice “a considerable portion” of the more expensive ones.

Finally, the company, not known to attend ICANN meetings in the past, said it plans to show up at the Barcelona meeting in October to formally relaunch itself.

Famous Four has become notorious over the last few years for its deep-discounted TLDs, which have become a haven for spammers who want to register large numbers of super-cheap, throwaway domains.

As such, its gTLDs’ volumes have been huge — many racking up hundreds of thousands of names — but their renewals poor and their reputation worse.

If GRS’ new strategy is effective, we’re almost certainly going to see the industry-wide overall number of active new gTLD domains tank over the next year or so, giving more ammunition to those who think the new gTLD program was a huge waste of effort.

It could also have an impact on ICANN’s budget — no matter how cheap FFM sold its names, it still had to pay its ICANN fees on a per-domain basis. Fewer domains equals less money in ICANN’s coffers. FFM’s registries paid over $1.6 million in ICANN fees in the organization’s fiscal 2017.

While GRS is now apparently “controlled by the same parties that control Domain Venture Partners PCC Limited”, it’s not abundantly clear to me whether that’s the same people who’ve been running FFM for the last eight years.

DVP has not immediately responded to a request for comment today.

The DVP web site has not resolved in months. The new grs.domains site doesn’t name anyone, and the NIC sites for the gTLDs in the portfolio only identify a PwC bankruptcy accountant as the primary contact.

All the companies in question are based in tax haven Gibraltar, which isn’t particularly forthcoming about identifying company directors, partners or owners.

DVP’s directors were originally Adrian Hogg, Charles Melvin, Iain Roache, Douglas Smith, Peter Young, Joseph Garcia and a company called Domain Management II (itself chaired by Roache), according to an investor presentation (pdf) DI obtained back in 2013.

I believe Melvin at least, after a legal dispute with the others, is no longer involved.

And it appears that DVP is or was in fact in administration.

I noted back in June that the 16 gTLDs were now all being administered by PwC accountant Edgar Lavarello, and wondered aloud whether this meant FFM was bankrupt.

Today I obtained (read: paid an extortionate sum for) a Gibraltar court order dated April 23 putting DVP into administration under the Insolvency Act and appointing PwC as the administrator.

The application had been made by an investor called Christina Mattin and fellow investor Braganza, a private vehicle owned by a wealthy Scandinavian family, which was (at least last year) a 10% owner.

Other named investors the court heard from were the mysterious Liechtenstein-based Rennes Foundation, something called Northern Assets Investments Limited and Dutch multimillionaire Francis Claessens.

Overall, it smells a bit to me like DVP’s principals, having seen their previous venture put out of business by disgruntled investors, have snapped up its assets and are going to try to make a second go of running the business.

As for FFM? Well, it looks rather like we won’t be hearing that name again.

UPDATE: This article was updated several hours after it was originally posted to clarify that DVP was/is “in administration”.

Has the world’s biggest new gTLD registry gone bankrupt?

Has Famous Four Media, by some measures the largest new gTLD registry, gone bankrupt?

There’s some startling evidence that this may be the case, but the company and others concerned are maintaining radio silence.

Last week, IANA’s administrative contact for all of the company’s 16 TLDs changed from its CEO, Geir Rasmussen, to someone called Edgar Lavarello. Here’s an example.

Lavarello, it turns out, is a partner at PricewaterhouseCoopers in Gibraltar who specializes in insolvency and liquidation.

Here he is in a three-year-old interview explaining why my headline today technically really should have used the word “insolvent” rather than “bankrupt”.

On Wednesday, I reached out for comment to Rasmussen and Lavarello, along with others known to work at FFM (at least recently) but have not received any responses.

Absence of a reply is not proof of anything of course — FFM has never been the most communicative company in the world and nobody is under any obligation to respond to inquiries from a humble blogger.

But I suspect that if I posed the straightforward if slightly cheeky question “Has your company gone bankrupt?” to almost any other member of the domain name industry, I’d usually expect to receive a denial in short order.

Sadly, insolvency records in laissez-faire British tax haven Gibraltar, where FFM is based, do not appear to be a matter of public record.

Even if FFM has not gone insolvent, I think there are clear signs it is having problems.

Its primary web site at famousfourmedia.com has been stripped back to be little more than a privacy policy and a contact form. Gone are all the sales pitches, press releases and TLD-specific pages. It’s now basically a one-pager.

The web site of its parent company, Domain Venture Partners, no longer resolves.

Reaching out to industry sources who have business relationships with FFM, I was unable to find anyone who’d talked to the company recently, though there were rumors of departing staff.

Earlier this year, company chair Iain Roache spent £3.9 million ($5.4 million) to buy out former FFM COO Charles Melvin, after Melvin filed a lawsuit against him and Rasmussen.

The nature of the suit is not particularly clear from public records, but at one point Gibraltar’s top judge ruled that the defendants had filed inaccurate — technically “forged” — documents to the court.

These documents included 10 invoices between FFM and AlpNames, its affiliated registrar.

Famous Four runs 16 new gTLDs — the largest among them .loan, .win and .men — and has arguably shifted more domains than any other portfolio registry.

Group volume currently runs at about 4.5 million names according to ntldstats, compared to 3.9 million for Donuts with its far larger portfolio of 241 strings.

It’s achieved this impressive scale largely by selling domains super cheap, often at or below cost and often via AlpNames.

This has resulted in huge numbers of domains being acquired by spammers. FFM strings are routinely listed in the SpamHaus top-ten list of dirtiest TLDs.

AlpNames is also regularly fingered as one of the most spam-friendly registrars.

The company’s chosen business model means that renewals, where you’d expect to make your actual revenue, are on the low side. If you take its .science as a representative example, the TLD peaked at 350,000 domains under management in April 2016 but stood at around 63,000 this February.