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Four companies given OK for .osaka

Kevin Murphy, February 28, 2012, Domain Registries

While GMO Registry announced yesterday that it had been given government approval to apply for the geo-gTLD .osaka, apparently it was not alone.

Four companies were given the same approval by the Osaka Prefecture, according to local gTLD consultancy UrbanBrain.

As well as GMO, letters of non-objection have been given to UrbanBrain parent company Interlink, BusinessRalliart, and Future Spirits, UrbanBrain’s Jacob Williams said.

Interlink is a Japanese ISP and domain registrar, Future Spirits is a hosting company, and BusinessRalliart is a technology company already linked to bids for .okinawa and .ryukyu.

Whether all four actually apply is another matter entirely — cash could be saved if the companies combine their efforts now or if some of the less cash-rich applicants withdraw.

UrbanBrain proposes first properly generic new gTLD

Japanese registry wannabe UrbanBrain will apply for .site under ICANN’s first round of new top-level domain applications.

Of all the registries to so far show their hands for the new TLD round, .site is probably the first that could properly be described as both new and “generic”.

UrbanBrain said the namespace will be targeted at “Internet users, hobbyists, and business owners”. A pretty generic constituency.

Also, the dotSiTE launch page currently contains a bullet-pointed list of three reasons why .site will indeed be as generic as they come.

The dotSiTE internet extension is full of possibilities.

* Optimize your SiTE with great keywords

* Some other text

* Another reason

All the other 100-odd new TLD applications to have been publicly disclosed to date address specific geographical, cultural or niche interest markets.

There are also two (for now) applications for .web, which I’m not counting as “new” gTLD applications because they’ve been on the table for over a decade.

UrbanBrain is affiliated with Japanese ISP Interlink, and registry-in-a-box venture RegistryASP.