Schilling applies for “scores” of new gTLDs

Domaining icon Frank Schilling’s new venture, Uniregistry, has applied for “scores” of new generic top-level domains, “most” of which he expects to be contested.
Schilling won’t say exactly how many or which strings Uniregistry is pursuing, but he did reveal that while he is not going for .web, he will be in contention with Google for .lol.
“It’s closer to TLDH than Donuts,” Schilling told DI in an interview this evening, referring to the announcements of Top Level Domain Holdings’ 68 and Donuts’ 307 applications.
I’m guessing it’s around the 40 to 50 mark.
Despite the portfolio and Schilling’s history in domain investing, Uniregistry isn’t what you might call a “domainer” play.
The company doesn’t plan on keeping whole swathes of premium real estate for itself or for auction, Schilling said. Nor does it intend to rip off trademark owners.
“We’ve seen good TLDs fail with bad business plans,” he said, pointing to premium-priced .tv as an example. “You need to allow other people to profit, to evangelize your space.”
“I’m not going to get as rich from this as some of our registrants,” he said.
Uniregistry only plans to hold back a “handful” of premium names, Schilling said. The rest will be available on a first-come, first-served basis.
To avoid creating wastelands of parked domains, the company plans to deploy technical countermeasures to prevent too many domains falling into too few hands.
“The way we’re going stage the landrush it will be very difficult to game it,” he said. “There’ll be significant rate limiting, so you can’t come and take 500 domains in ten milliseconds.”
“What we want to avoid is someone going in and getting 100,000 of the best ones on day one. It’s not fair, and it’s unhealthy for the space.”
Schilling is one of the industry’s most successful domainers. His company, Name Administration, is one of the largest single owners of second-level domain names.
Now Schilling says he’s brought his considerable experience as a domain name registrant Uniregistry’s business model and policies.
The company’s message is that it’s “registrant-centered”.
While that sounds like an easy, glib marketing statement, Schilling is backing it up with some interesting policies.
He’s thinking about a much closer relationship between the registry and the registrant that you’d see in the .com space.
When a second-level domain in a Uniregistry gTLD expires, registrants will get 180 days to claim it back from the registry, possibly even circumventing the registrar.
Uniregistry will even directly alert the registrant that their name is going to expire, a policy that Schilling said has been modeled in part on what Nominet does in the .uk space.
“Registrants have the ability to go to the registry to manage their .co.uk, to transfer the domain, to change certain pieces of information,” he said.
The 180-day policy is designed in part to prevent registrars harvesting their customers most valuable domains when they forget to renew them.
Rogue registrars and registrars competing against their own customers are things that evidently irk Schilling.
“I prefer a system that protects registrants,” he said.
But existing registrars are still the company’s proposed primary channel to market, he said. Uniregistry plans to price its domains in such a way as to give registrars a 50% margin.
“I think there’s enough margin in these strings for registrars to make a great living,” Schilling said.
Schilling hasn’t ruled out an in-house pocket registrar, but said it wouldn’t be created to undercut the regular channel.
The company has hired Internet Systems Consortium, maker of BIND and operator of the F-Root, as its back-end registry provider.
Judging by Uniregistry’s web site, which carries photos of many ISC staff, it’s an unusually close relationship.
I’ll have more on Uniregistry’s plans for Whois and trademark protection in a post later.

Vixie takes on ISC chief scientist role

Internet Systems Consortium president Paul Vixie plans to address a “perfect storm” of internet addressing “crises” by becoming the organization’s chairman and chief scientist.
Vixie founded the not-for-profit ISC, which provides BIND – the software that runs most of the domain name system – in 1994. He will be replaced as president by Barry Greene.
Not known for mincing words, Vixie said in brief ISC statement today:

There are two huge technical crises arising simultaneously. The Internet is running out of address space and at the same time the level of criminal activity is increasing sharply. It’s the perfect storm. We need to deploy IPv6 and DNSSEC more or less simultaneously, and we need to develop and deploy, quickly, new technologies and new methodologies to measure and understand what is happening out there. I need to turn my full attention to these pressing and difficult problems, and I know that ISC will be in good hands with Barry as president.

Vixie declares war on domain name crooks

Bad news for domain name speculators?
Paul Vixie of the Internet Systems Consortium has plans to bring the equivalent of an anti-spam blacklist to the DNS itself.
The Response Policy Zones spec, drafted by Vixie and Vernon Schryver of Rhyolite, is designed to allow ISPs, for example, to block domains based on standardized reputation data.
In this blog post, Vixie writes that the next version of BIND will include the technology. ISC has also made patches available for those who want to test RPZ now.
This kind of technology has been available for mail servers for years, and can be found to an extent in desktop software and search engines, but RPZ would bake it into the DNS itself.
For users behind a recursive name server implementing RPZ, domains with bad reputations would either not resolve or would be redirected elsewhere.
It would not, however, provide a mechanism to wildcard non-existent domain data and bounce surfers to search/advertising pages. Many ISPs already do that anyway.
If you speculate at all in domain names, the opening paragraphs are probably the most interesting part of the post (my emphasis):

Most new domain names are malicious.
I am stunned by the simplicity and truth of that observation. Every day lots of new names are added to the global DNS, and most of them belong to scammers, spammers, e-criminals, and speculators.

I’m sure there’s a fair few law-abiding speculators reading this who won’t be happy being lumped in with criminals and spammers.
Luckily for them, Vixie said that the ISC will limit itself to providing the technology and the specification; it will not act as a reputation service provider.
The ISC is the Microsoft of the DNS, BIND its Windows, so we could expect a fairly broad level of adoption when the technology becomes available.
Vixie’s post, also published at CircleID, is well worth a read. If anything, it certainly goes a way to cement Vixie’s reputation as the grumpy old man of the DNS.