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Bling-maker kills off fifth dot-brand gTLD

Kevin Murphy, April 16, 2018, Domain Registries

Richemont, the company behind brands such as Cartier jewelry and Mont Blanc pens, has terminated its fifth dot-brand gTLD.

It filed with ICANN to terminate its registry contract for .iwc earlier this month.

IWC is a Swiss brand of expensive watches, but its dot-brand has never been used to any notable extent.

The company had registered the domain watches.iwc, which it apparently planned to use for URL redirection via Rebrandly.

It’s the third gTLD Richemont has voluntarily terminated, after .montblanc and .chloe last year.

The company also withdrew its unopposed applications for .netaporter and .mrporter back in 2014, before it actually signed contracts with ICANN.

Richemont was one of the more prolific dot-brand applicants, applying for 14 gTLDs in total back in 2012.

It also applied for (defensively?) and won the generic .watches and some translations.

While the .watches gTLD has been live in the DNS for two and a half years, Richemont has not yet set a launch date and has not yet said who will even be eligible to buy domains there.