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Is Microsoft buying Kinect.com?

Kevin Murphy, December 30, 2010, Domain Sales

Did Microsoft just file a UDRP complaint on a typo of a domain name it doesn’t even own?

When Microsoft announced its new Kinect games console earlier this year, it did so without owning the domain kinect.com, as I blogged at the time.

But this week somebody ā€“ I’m guessing Microsoft ā€“ has filed UDRP on the typo wwwkinect.com, which was registered about the same time as the console launched and is currently parked.

The complainant’s name doesn’t seem to be available yet, but the case was filed the same day as several other Kinect-related UDRP cases that almost certainly are Microsoft’s work, such as microsoftkinect.com.

Kinect.com currently belongs to an advertising agency called CAHG. The domain isn’t resolving (for me) at the moment, which makes me wonder if it’s in the process of changing hands.

It would certainly be unusual for the company to own a typo of somebody else’s domain, although I don’t think there’s anything in the UDRP rules that would prevent it winning the case.

UDRP, after all, only compares contested domains against owned trademarks, not domain portfolios.

While Microsoft would not have a leg to stand on if it filed UDRP against the non-typo domain, I expect a good case could be made that the large majority of people typing “kinect.com” into their browsers are looking for Microsoft’s console.

Alexa is showing that kinect.com has experienced a 350% increase in traffic over the last three months, and has increased its Alexa rank by almost two million places.

UPDATE 2011/01/01: Microsoft now owns the domain.

Microsoft wins Kinect domains, but still doesn’t own kinect.com

Kevin Murphy, August 22, 2010, Domain Policy

Microsoft has successfully recovered two domain names that contain its Kinect games trademark, but kinect.com still belongs to another company.

A National Arbitration Forum UDRP panelist handed Microsoft kinectxbox.com and xbox-kinect.com, which were registered on the eve of Kinect’s launch, calling the registrations “opportunistic bad faith”.

The registrant, located in France, said in his defense that he’d planned to create a fan site for the Kinect, which is an upgrade for the Xbox games console.

But he didn’t get a chance ā€“ the domains were registered on June 12, Kinect was announced the following day, and Microsoft had slapped him with a UDRP complaint by June 29.

As I reported back in June, kinect.com is currently registered to an ad agency called CAHG. I’d be surprised if Microsoft hasn’t tried to buy the domain already.

Interestingly, Microsoft, which looks like a client of Melbourne IT’s brand management service, does own kinect.co, but it currently redirects to a Bing search.

Microsoft launches Kinect without Kinect.com

Kevin Murphy, June 14, 2010, Domain Sales

Microsoft has revealed that its long-awaited gaming platform previously known as Project Natal will be officially known as “Kinect”.

While the company has a trademark on the word, it does not currently own the domain name kinect.com.

It’s registered and redirecting to CAHG, which appears to be an advertising agency specialising in the pharmaceutical industry.

Kinect is widely recognized as a global leader in interactive marketing and promotion and serves as the Interactive Agency of Record for many market-leading brands in the US, Europe, Asia, South Africa, and the Middle East.

I expect lucky CAHG could shortly find itself on the receiving end of an offer it cannot refuse.

There is some precedent: four years ago, when Nintendo launched the Wii, the domain wii.com belonged to Weyerhaeuser, a forestry products company.

It took a few months for the name to change hands, for an undisclosed sum.