Three-letter .blog domains priced up to $100k

Knock Knock Whois There, the .blog registry, said it is going to release its inventory of three-character domains next month.

Roughly 47,000 names will be released at premium fees, with prices ranging “from a few hundred dollars to over $100K”, the company said.

That number suggests that pretty much all of the alphanumeric combinations and hyphenated L-L, N-N, L-N and N-L variants will be available.

The premium pricing only applies to year one; the names will renew at the standard rate of between $10 and $30.

The names will be released October 7 on a first-come, first-served basis.

.blog is doing pretty well by new gTLD standards, with over 190,000 registered names.

.blog registry handover did NOT go smoothly

The transition of .blog between registry back-end providers ended up taking six times longer than originally planned, due to “a series of unforeseen issues”.
Registry Knock Knock Whois There today told registrars that the move from Nominet to CentralNic took 18 hours to complete, far longer than the two to three hours anticipated.
An “unexpected database error” was blamed at one point for the delay, but KKWT said it is still conducting a post-mortem to figure out exactly what went wrong.
During the downtime, .blog registrations, renewals, transfers and general domain management at the registry level would not have been possible.
DNS resolution was not affected, so registrants of .blog domains would have been able to use their web sites and email as usual.
The migration, which covered roughly 200,000 domains, wrapped up at around 0800 UTC this morning. It seems engineers at the two back-end providers, both based in the UK, will have been working throughout the night to fix the issues.
KKWT reported the new CentralNIC EPP back-end functioning as expected but that several days of “post-migration clean-up” are to be expected.
Eighteen hours is more than the acceptable 14 hours of monthly downtime for EPP services under ICANN’s standard Registry Agreement, but below the 24 hours of weekly downtime at which emergency measures kick in.
CentralNic already handles very large TLDs, including .xyz, but I believe this is the largest incoming migration it’s handled to date.
KKWT is owned by Automattic, the same company as WordPress.com.

.blog tops 200,000 regs due to WordPress partnership

Knock Knock Whois There, the WordPress-affiliated .blog registry, said today that it has topped 200,000 names for the first time.
The milestone comes after about 28 months of general availability, during which growth has been slow but stable.
The company said it has a respectable renewal rate of 72.74%, which is only a couple of points behind .com.
KKWT’s relationship with its parent company, Automattic, owner of WordPress.com and an accredited registrar in its own right, has been crucial to .blog’s growth.
According to registry transaction reports, two-thirds of all .blog domains are sold via Automattic, which had over 128,000 .blog domains under management at the end of 2018.
Tucows is a distant second, with about 10,000 names.
Automattic promotes .blog prominently on its registrar site, selling for $18.95 a year.
But it’s still sold more .com domains, over half a million so far, at the slightly cheaper price of $15 per year.

.blog tops 100,000 names, 66,500 blogs

The new gTLD .blog has gone through the 100,000 registered domain mark, according to its registry.
Knock Knock Whois There said that the milestone was reached with the registration of kitchenmagic.blog today.
It’s a pretty good start for the gTLD, which went into general availability last November, making for an average of 12,500 names added per month.
While KKWT has offered discounts and volume incentives to registrars, its wholesale prices have not approached levels low enough to start attracting abusive use en masse. We’re talking around the $8 mark at the cheapest, I hear.
In fact, the registry said today that it reckons 66.5% of its domains — 66,500, in other words — “have a unique website associated with them”, compared with an industry average under 40%.
Both of those statistics seem to have been supplied by Pandalytics, the DomainsBot service to which KKWT subscribes, and do not appear to be publicly available.
If accurate, 66.5% usage is a much better statistic to brag about than 100,000 registrations, in my view. Usage, of course, drives the virtuous circle that leads to more sales.

.blog renewal prices will not go up, registry promises

Knock Knock Whois There, the .blog registry, has promised not to raise its wholesale fees on existing registrations.
The company, which is affiliated with WordPress, seems to have made the move in response to ongoing registrar discomfort following Uniregistry’s plan to significant raise the price of several of its new gTLDs (which has since been backpedaled).
The promise has been baked into the Registry-Registrar Agreement under which all of its registrars can sell .blog names.
The new RRA reads (with the new text in italics):

5.1.1. Registrar agrees to pay Registry Operator or its designee in accordance with the fee schedule set forth in Exhibit A for initial and renewal registrations and other services provided by Registry Operator to Registrar (collectively, “Fees”). Registry Operator reserves the right, from time to time, to modify the Fees in a manner consistent with ICANN policies and Registry Policies. However, once a domain is registered, Registry Operator will not modify the Renewal Fee of that domain.

This of course leaves the door open for KKWT to increase the price of a new registration, but it seems renewal prices are frozen.
I believe the current wholesale .blog fee starts at $16 per year.
The new RRA also adds ICANN-mandated language concerning the Uniform Rapid Suspension policy and a clarification about registrar legal indemnifications, KKWT said.

After shaky start, .blog launches today

The new gTLD .blog goes into general availability today, after some mild controversy about the way the registry allocated reserved domain names.
Knock Knock Whois There, the registry affiliated with WordPress maker Automattic, last week apologized to some would-be customers for declining to honor some landrush pre-registrations.
Some registrants had complained that domains that were accepted for pre-registration were subsequently added to KKWT’s list of registry-reserved names, making them unavailable for registration.
KKWT said in a blog post Thursday that the confusion was due to it not having finalized its reserved list until just before its landrush period kicked off, November 2.
Registrars, including those accepting pre-registrations, were not given the final lists until the last minute.
Landrush applications cost around $250 but were refundable.
KKWT also revealed the make-up of its founders program domains, the 100-strong list of names it was allowed to allocate pre-sunrise.
The founders program currently seems to be a bit of a friends-and-family affair.
Of the 25 live founder sites currently listed, about 20 appear to be owned by the registry, its employees and close affiliates.
The registry said in its blog post that 25 super-generic domains had been given to WordPress.com. It seems the blog host will offer third-level names in these domains for free to its customers.
.blog had 1,743 domains in its zone file yesterday.
General availability starts about 30 minutes from the time this post was posted, at 1500 UTC. Prices are around the $30 mark.

“Dave” becomes first .blog blogger

Blogging pioneer Dave Winer has become the first person to start blogging at a .blog domain name.
His new site, dave.blog, went live yesterday as a beneficiary of registry Knock Knock Whois There’s pioneer program.
The site is one of two pioneer .blog domains — the other being design.blog — highlighted by KKWT yesterday in publicity connected to the opening of its sunrise period.
Winer is the author of Scripting News, which has been around since 1997, one of the first must-read tech blogs.
He also made major contributions to the format and popularity of RSS syndication technology.
He was an outspoken critic of Google, which had planned to use blog in a “closed generic” fashion, linked closely to its Blogger service, writing in 2012:

I played a role in establishing blogs. How does Google get the right to capture all the goodwill generated in the word blog?

Yesterday he expressed relief that the .blog auction was actually won by KKWT, a subsidiary of WordPress owner Automattic, writing:

I’m glad to say that my friend Matt Mullenweg and Automattic are consistent champions of user and developer freedom. That’s why they host .blog for all to use. They could have said “blog” == “wordpress” — many companies would have — but they didn’t. That’s very good! I wish more big tech companies had that philosophy.

Winer said he will use his self-developed 1999.io blogging software on his new domain.
His allocation of dave.blog is arguably bad news for blokey British cable TV station Dave and disgraced former prime minister David “Call Me Dave” Cameron.

.blog launch date and pricing revealed

The new gTLD .blog will go to general availability in November with a wholesale price tag of $20, it was revealed today.
The registry, Knock Knock Whois There, told registrars that sunrise will kick off August 18 and run for 60 days with a $130 price tag. Disputed sunrise domains will go to auction.
Landrush will follow for a week from November 2 with a $130 application fee and auctions for contested domains a week later.
General availability is then due to begin November 21, with a registry fee of $20.
There will be tiered pricing on reserved “premium” names.
The registry does not seem to have ruled out an Early Access Period either.
This is all fairly consistent with KKWT’s previous statements that its pricing and launch structure will be in line with current industry norms.
The registry is owned by Automattic, the company behind the WordPress blogging software and service.
It emerged as the surprise secret backer of original applicant Primer Nivel earlier this year, following a $19 million auction win.

Nominet to run .blog’s back-end

Nominet is to run the back-end registry systems for .blog, the company announced this evening.
We reported earlier today that .blog has a surprise new owner — Knock Knock, Whois There, which belongs to Automattic, owner of WordPress.com — and it seems the change of ownership comes with a change of back-end.
Primer Nivel, the company that applied for .blog and just transferred the ICANN contract to Automattic, had named Malaysian also-ran Qinetics as its original back-end.
“Nominet will provide the registry services, as well as technical support to the registrar channel,” Nominet said tonight. The deal includes EPP and DNS.
Nominet’s press release confirms that registrants will not need a WordPress.com account to buy a .blog domain name.
It’s the second big back-end deal for Nominet in recent weeks. The company recently revealed it will be taking over technical services for all 28 of Minds + Machines new gTLDs.
Automattic/KKWT is predicting 250,000 .blog registrations in 2016, and general availability is not expected until the fourth quarter.

WordPress reveals IT bought .blog for $19 million

WordPress.com owner Automattic has outed itself as the bankroll behind the winner of the .blog auction and the new owner of the forthcoming new gTLD.
Founder Matt Mullenweg also revealed that the company paid around $19 million for the domain at private auction in February 2015, about $1 million more than the amount DI estimated at the time.
Until now, the winning .blog applicant, which fought off competition from eight competitors including Google, M+M, Radix and Donuts, was only known as Primer Nivel.
Primer Nivel is a Panamanian company previously described to DI as an investment vehicle with links to Colombian registrar My.co.
To the best of my knowledge, Automattic’s involvement with the bid has never even been hinted at, but Automattic founder Matt Mullenweg said in a blog post last night that it has been involved since well before the auction took place.

It’s now public that Automattic is the company behind Knock Knock Whois There LLC, the registry for the new .blog TLD. (And a great pun.) We wanted to stay stealth while in the bidding process and afterward in order not to draw too much attention, but nonetheless the cost of the .blog auction got up there (people are estimating around $20M).

An earlier version of the blog post put the price at “about $19m”, as captured by Google.

ICANN approved the reassignment of the .blog contract from Primer Nivel to Knock Knock WHOIS There on April 29.
In the original Primer Nivel application, only My.co CEO Gerardo Aristizabal and VP of business development Carlos Neira were listed as shareholders of 15% or more of the company in its answer to question 11 of the application form.
ICANN processed a change request to the question 11 answer in March 2014, but did not publish the result of the change. It may merely have been a change of personal contact information.
One has to wonder whether, had WordPress’ involvement in Primer Nivel been public, the .blog auction could have fetched even more.
One might imagine that Google, which competes with WordPress with its Blogger service, would have viewed .blog as more threatening in a rival’s hands.
But Primer Nivel and now Automattic/KKWT appear to have no intention to make .blog a WordPress-exclusive gTLD. The original application stated that it would be open to all, and ICANN has since banned so-called “closed generics”.
The registry has already opened a web site at kkwt.domains, which is currently pitching the product to accredited registrars.
It says it plans to go to general availability and “activate” 250,000 .blog domains before the end of the year.
Automattic obtained an ICANN registrar accreditation back in October 2010 but to date has not sold a single domain via that accreditation.
It offers WordPress.com hosting customers domain registrations, but I believe it does so as a GoDaddy reseller.
.blog is currently in “transition to delegation” and it’s probably only a matter of days before it is delegated to the internet.
Mullenweg blogged that the sunrise period is expected to start in August, with and October landrush.
Pricing is expected to be in line with current industry standards, including premium tiers.
The gTLD has always been one of my favorites, and having WordPress backing it will almost certainly make it more successful than if the registry were an independent third party, possibly raising the profile of new gTLDs as a whole.