The new gTLD .blog goes into general availability today, after some mild controversy about the way the registry allocated reserved domain names.
Knock Knock Whois There, the registry affiliated with WordPress maker Automattic, last week apologized to some would-be customers for declining to honor some landrush pre-registrations.
Some registrants had complained that domains that were accepted for pre-registration were subsequently added to KKWT’s list of registry-reserved names, making them unavailable for registration.
KKWT said in a blog post Thursday that the confusion was due to it not having finalized its reserved list until just before its landrush period kicked off, November 2.
Registrars, including those accepting pre-registrations, were not given the final lists until the last minute.
Landrush applications cost around $250 but were refundable.
KKWT also revealed the make-up of its founders program domains, the 100-strong list of names it was allowed to allocate pre-sunrise.
The founders program currently seems to be a bit of a friends-and-family affair.
Of the 25 live founder sites currently listed, about 20 appear to be owned by the registry, its employees and close affiliates.
The registry said in its blog post that 25 super-generic domains had been given to WordPress.com. It seems the blog host will offer third-level names in these domains for free to its customers.
.blog had 1,743 domains in its zone file yesterday.
General availability starts about 30 minutes from the time this post was posted, at 1500 UTC. Prices are around the $30 mark.
Dot London Domains’ .london had just shy of 35,000 domains in its zone file this morning, after its first partial day of general availability.
That’s an addition of 12,421 domains over yesterday’s number, making .london the 11th most-registered new gTLD.
This makes .london — which in my opinion has had one of the best launch marketing campaigns we’ve seen this year — the most-successful gTLD, in volume terms, after its first GA day.
It has beaten the 33,012 names that .在线 (“.online” in Chinese) and the 31,645 names that .berlin had in their zone files at the end of their respective GA days.
.london domains are not particularly cheap, either. Minds + Machines sells at £30 ($48) a year and Go Daddy (which lists .london at the top of its UK home page today) sells at $59.99.
UK-based Domainmonster, part of Host Europe Group, performed well with a £34.99 ($56) annual fee.
There were 22,547 .london names claimed during the “London Priority Period”, a combined sunrise/landrush phase that gave first dibs on names to trademark owners followed by London residents.
The registry has not broken down the mix between sunrise and landrush, but I believe based on the paltry sunrise performance of every other new gTLD to date that the vast majority were landrush names.
The full priority period queue has not yet been processed — domains with more than one applicant are currently in auction.
Back-end provider Minds + Machines, recently told the markets that it expects about a quarter of landrush/sunrise names to go to auction, so we could be looking at something like 7,500 applications (as opposed to domains) currently in the auction queue.
What this may mean is that .london had roughly 30,000 applications during its priority period, about 20,000 less than it had predicted back in July.
Dot London Domains is closely affiliated with London & Partners, the PR machine for the Mayor of London, so it had resources and access to throw at an effective marketing campaign.
Radix Registry has gone into landrush with its first new gTLDs, promising a “risk-free” experience for buyers who want to get into .website, .press and .host early.
But different registrars are handling the phase in different ways — with a staggering range of prices — so you could still lose money on domains you don’t get unless you shop around.
Business head Sandeep Ramchandani confirmed that while Radix does not have any nonrefundable components at the registry end, it’s up to the individual registrars to decide whether to follow suit.
Radix has set up a microsite to help would-be registrants compare prices and find a registrar with a refundable fee.
It’s a useful tool, because prices vary wildly by registrar.
For .website, the lowest-cost of the three gTLDs, you’ll probably want to avoid Go Daddy. Its “priority pre-registration” service costs a whopping $174.98 for a bog-standard domain, compared to landrush fees around the $40 mark at all the other listed registrars.
General availability pricing for .website appears to be in line with .com, with Name.com and Go Daddy both listing GA domains at $14.99.
.press and .host, which cater to rather more niche markets, have correspondingly higher base pricing. Both will hit GA with pricing ranging from $100 to $130, it seems.
To apply for names in either during landrush you can expect to pay between $250 and $360, depending on registrar.
You’re also going to have a harder time finding a registrar that will refund landrush fees in .press and .host; Radix currently lists four registrars doing this for .press and only two for .host.
For premium names, Radix is going the now fairly industry standard route of charging premium fees on renewals as well as the initial registration.
investing.website will set you back $3,125 a year at Name.com, for example, while whiskey.website will cost $312.50 a year.
Go Daddy is not yet carrying Radix premium names.
Some names have five-figure renewal fees attached, Ramchandani said.
But he added that Radix has only set aside “a few hundred” premium names in each of the three TLDs, a much lower number than most previous new gTLD launches.
The idea is to get domains out there and in the hands of users, he said.
The new microsite also carries a few downloadable spreadsheets of supposedly attractive names that are available at the basic, non-premium registration fee.
Seasoned domain investors might find some bargains there (assuming they don’t go to landrush auction), but there are also some oddities.
Is wellnessfinder.website worthy of a recommendation, just because the domain+website wellnessfinder.com sold for €300,000 in 2011?
And to what possible use could you put a vagina.press? I shudder to think…
The world’s insatiable appetite for property in London is being reflected in applications for domain names during .london’s landrush, according to the registry.
Just a few days before the landrush ends, over 30 applications have been filed for properties.london, Dot London said, and apartments.london and houses.london “are among the most sought after” domains.
The registry said:
Trades that serve the property industry are also proving popular, with addresses such as removals.london and scaffolding.london receiving numerous applications, while there are three times as many applications for estateagent.london as for lettingagent.london.
The property market in London is utter madness right now. The average price of a house here is £567,392 ($963,275), up over 12% on a year ago, according to Zoopla.
I could buy a three-bedroom semi-detached house in the town of my birth for the price of a parking space in London.
Apartments literally smaller than a snooker table were selling for £90,000 ($152,000) two years ago.
It’s madness, I tell you, madness.
While much of the house price boom can be blamed on overseas investors, many of whom leave their properties vacant, Dot London is at least giving the city’s residents special treatment in .london.
The landrush is being carried out simultaneously with the sunrise period. Both commenced April 29 and end July 31.
Trademark owners get priority, followed by applicants with London addresses. In the event domains are contested by multiple applicants with the same priority, there’ll be a private auction.
Dot London says that the most-popular landrush domain is nightlife.london, completely unrelated to property. It has more than 40 applications.
The subdomain service .co.com, which is being managed more or less like a proper gTLD, reckons it outperformed every new gTLD earlier this week.
CEO Ken Hansen and president Paul Goldstone made the claim in a couple of Facebook posts yesterday.
Hansen clarified today that while the company is not releasing precise numbers, .co.com had “single digit thousands of registrations” following its landrush, which ended July 8.
To outperform every new gTLD, .co.com would have had to have beaten .xyz, which had a relatively quiet day (for .xyz) on July 8, adding just 1,267 names.
We can assume .co.com had somewhere between 1,268 and 9,999 registrations, therefore. I’d err to the lower end of that range, personally.
Those names would have been added cumulatively over the course of the three-month landrush and the preceding sunrise.
Still, it’s not bad for a subdomain, given that many proper new gTLDs are struggling to achieve similar numbers on their launch days.